Re-Inventing IT with Cloud Computing
Amazon Web Services
May 2014
Agenda
• New Way to Look at Innovation
• How Businesses Use Cloud Computing
• Why Are Many Customers Adopting Cloud?
• Wha...
Our Traditional View on Innovation
New Way to Look at Innovation
Enabler of Useful Services
Offered On-demand, Self-Service
With Metering, Charge-back Billing
And Compliance
New Role of IT
Startups on AWS
Enterprises on AWS
Public Sector on AWS
System Integrators on AWS
ISVs on AWS
AWS Customers in Korea
Media Sharing Explosive traffic
accommodation
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities ...
Migrate existing apps &
data to the cloud
Build new apps, sites,
services & lines of businesses
Augment on-premises
resour...
Analytics
Backup
Storage
Gateway
Elastic Map
Reduce
RedShift
Amazon S3
1. Augment On-Premises Resources with Cloud Capacit...
Big Data
Analytics
Export operational
data to AWS for
analytics
processing
Oracle
databases
Automated back-
up to S3 with
...
1/3 of servers
migrated to AWS
Saved 1-1.5 million
GBP
App
Your Data
Center
Migrated 500 web
properties in 5 months
New pr...
AmorePacific uses AWS for Global Deployment and
Saved 80% Cost
• Challenge:
• On-Premises datacenter couldn’t respond fast...
Telecommunication Company Migrated Service with Large User Base
• Challenge:
• On-premises datacenter could not handle flu...
Faster to build
Facebook
App
Global Web
Sites
Mobile
Streaming
Social
Games
Consumer
apps
Genetic
Sequencing
Marketing
Cam...
Daum Communication Reduced Time-to-Market by 50%
• Challenge:
• Needed fast and iterative way to develop minimum
viable pr...
Moved out of Hong Kong
Data Center into AWS for
all WSJ.com production
traffic in Asia
Operations, finance and
accounting,...
Why Are Customers Adopting
Cloud Computing?
On-Premises
Requires significant, up-front capital expense
Pay As You Go
$0 to get started
1. Trade Capital Expense for Va...
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the s...
• Samsung uses AWS platform of technology
infrastructure services to build Smart Hub
application
• Smart Hub application r...
On and Off Fast Growth
Predictable peaks
Poor
Service
WASTE
Usage Patterns:
Traditional IT ][
Variable peaks
3. You Don’t ...
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Business Challenge (1)
Typical Weekly Traffic to Amazon.com
November
Business Challenge (and 2)
November Traffic to Amazon.com
November Traffic to Amazon.com
Provisioned Capacity
November
76%
24%
November Traffic to Amazon.com
November
Provisioned Capacity
November
November Traffic to Amazon.com
DevSisters Benefiting from Auto-Scaling
Experiment Often
Fail quickly at a low
cost
More Innovation
On-Premises
Experiment Infrequently
Failure is expensive
Less ...
Increase Agility Has Become the
No. 1 Reason Businesses Use
AWS
Storage PhotosMusicHotel
s
Seoul National University – Genomic Medicine
Institute (GMI) Doubles Analysis Performance and
Saved Time by 50%
• Challeng...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Capacity Planning
Buy and install new hardware
S...
What Is AWS Doing to Meet the Needs
of Business Customers?
Everything Available via API
10 regions
26 availability zones
51 edge locations
AWS Global Infrastructure
Support
Certificatio
n
Trainin
g
Professional
Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
El...
Compute Services
Amazon EC2 Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic tr...
Storage Services
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Int...
Database Services
Amazon RDS
Amazon
DynamoDB
Managed relational
database service
Managed NoSQL
database service
DBA
Amazon...
Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability
Zone B
Availability
Zone A
Private, isolate...
Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Hosted Hadoop
framework
Move data among AWS
services a...
Application Services
Amazon CloudFront
distribute content
globally
Amazon
CloudSearch
Managed search
service
Amazon Elasti...
Deployment & Administration
Amazon
CloudWatch
AWS IAM (Identity
& Access Mgmt)
AWS
OpsWorks
AWS
CloudFormation
AWS Elastic...
A Rapid Pace of Innovation
24
48
61
82
159
2802014: 80 New Features and Services Since January
Infrastructure-as-a-service
Magic Quadrant
2013
“AWS is the overwhelming
market share leader, with
more than five times th...
Let’s talk about ‘private clouds’…
92% of private clouds are still falling short of the
core requirements: self-service, full automation,
tracking and monito...
What are customers really looking for?
Private
compute
Private storagePrivate network
Private key
managemen
t
Governance
What are customers really looking for?
The Good News Is That You Can Get All of This in the
Cloud
Private network Private compute
Private storage
Private key
man...
AWS Private Network Capabilities
Software-defined
private network
AWS Virtual Private Cloud
(VPC)
Dedicated private networ...
AWS Private Compute Capabilities
Choose the right level of compute isolation for every
workload
EC2 in a VPC Dedicated ins...
AWS Private Storage Capabilities
Encrypted
object
storage
Private
encryption key
management
Single-
tenant block
storage
A...
AWS Governance
Geographic
data locality
Fine-grained access control over data and resources
Control over regional replicat...
Certifications and Accreditations for Workloads That
Matter
PHYSICAL
NETWORK
SYSTEM
PEOPLE & PROCESS
Familiar security
model
Customer ecosystem
Every customer
benefits
Partner
ecosys...
Which Is the Better Path?
Spend millions to create a
circa-2010 AWS clone that
is largely frozen in time
Satisfy your isol...
Build a new
‘private’
cloud
Rip everything
out and move to
AWS
#
1
#
2
or
Integration with On-premises Resources
Integrated
networking
Integrated
access control
Integrated
cloud backups
Single
pan...
Steps to the Cloud Journey
The Cloud Journey Raises Important Questions
CurrentState
NewNormal
HybridIT
WHAT are the critical changes?
WHY change? Wh...
The Cloud Journey Brings Fast Learning & Early Wins
Exploring Interfacing Integrated Full
Non-
Production
Existing Web
Wor...
Next Steps
• Create an AWS Account
• Use the AWS Managemet Console to try out
• No Termination Fees, No Commitments
• Go a...
감사합니다!
Aws+seminar may.27.2014
Aws+seminar may.27.2014
Aws+seminar may.27.2014
Aws+seminar may.27.2014
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Aws+seminar may.27.2014

  1. 1. Re-Inventing IT with Cloud Computing Amazon Web Services May 2014
  2. 2. Agenda • New Way to Look at Innovation • How Businesses Use Cloud Computing • Why Are Many Customers Adopting Cloud? • What Is AWS Doing to Meet the Needs of Enterprise Customers? • Steps to the Cloud Journey
  3. 3. Our Traditional View on Innovation
  4. 4. New Way to Look at Innovation
  5. 5. Enabler of Useful Services Offered On-demand, Self-Service With Metering, Charge-back Billing And Compliance New Role of IT
  6. 6. Startups on AWS
  7. 7. Enterprises on AWS
  8. 8. Public Sector on AWS
  9. 9. System Integrators on AWS
  10. 10. ISVs on AWS
  11. 11. AWS Customers in Korea
  12. 12. Media Sharing Explosive traffic accommodation Consumer social app Ticket pricing optimization SAP & Sharepoint Securities Trading Data Archiving Marketing campaign Marketing web site Interactive TV apps Fast development and deployment R&D data analysis Machine Learning system development Big data analytics Customized movie suggestion Disaster recovery Media streaming Web and mobile apps Streaming webcasts Facebook app Consumer social app Every Imaginable Use Case Global game service
  13. 13. Migrate existing apps & data to the cloud Build new apps, sites, services & lines of businesses Augment on-premises resources with cloud capacity How Enterprises Use AWS
  14. 14. Analytics Backup Storage Gateway Elastic Map Reduce RedShift Amazon S3 1. Augment On-Premises Resources with Cloud Capacity ... Corporate Data Centers App 1 App 2 App N
  15. 15. Big Data Analytics Export operational data to AWS for analytics processing Oracle databases Automated back- up to S3 with Oracle RMAN Big Data Analytics 50% cost reduction with 2X faster queries using Amazon Redshift 1. Augment On-Premises Resources with Cloud Capacity
  16. 16. 1/3 of servers migrated to AWS Saved 1-1.5 million GBP App Your Data Center Migrated 500 web properties in 5 months New product web sites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs 2. Migrate Existing Apps & Data to the Cloud
  17. 17. AmorePacific uses AWS for Global Deployment and Saved 80% Cost • Challenge: • On-Premises datacenter couldn’t respond fast to global request for its business apps and websites • AWS cloud services: • Uses Amazon EC2, CloudFront, RDS, S3, ELB, VPC to deploy its business application and commercial websites to US, APAC and EMEA • Benefits: • Reduced global deployment time by 50%, secured fast performance • saved cost using AWS-included licenses. Reduced overall operation cost by 80% in migrating to AWS cloud. AmorePacific saved COST by 80% and reduced global deploy time by 50%
  18. 18. Telecommunication Company Migrated Service with Large User Base • Challenge: • On-premises datacenter could not handle fluctuating traffic of over 20 million monthly active users. • AWS cloud services: • Uses Amazon EC2, S3, CloudFront, Auto Scaling, ELB, CloudWatch to handle spiky traffic of service • Benefits: • Cloud infrastructure scale up and out to support unpredictable high user traffic • Reduced TCO by saving resource and time. • Improved service performance and response time. Telco Company reduced TCO and TIME handling heavy and spiky traffic of 20 million monthly active users
  19. 19. Faster to build Facebook App Global Web Sites Mobile Streaming Social Games Consumer apps Genetic Sequencing Marketing Campaigns Less expensive to run Distributed architectures for high availability Easier to manage Financial record archiving 3. Build New Apps, Sites, Services & Lines of Businesses
  20. 20. Daum Communication Reduced Time-to-Market by 50% • Challenge: • Needed fast and iterative way to develop minimum viable product with a small team • AWS cloud services: • Uses AWS Elastic Beanstalk to develop, iterate, and test across various regions • Benefits: • Saved app development and delivery time by 50%, global test period reduced from 2-3 months to 1 week. • Small Dev-ops team handles overall server-side for its four services that supports 20M users. Daum saved app development and deployment TIME by 50% with SMALL team
  21. 21. Moved out of Hong Kong Data Center into AWS for all WSJ.com production traffic in Asia Operations, finance and accounting, and training services in AWS today. Moving entire infrastructure to AWS and closing its Geneva data center Currently running tens of thousands of servers (more than 98% of all resources) on AWS 25% of servers running on AWS with plans to exceed 75% within the next three years. Where This Is Going…Entire Data Centers Are Moving
  22. 22. Why Are Customers Adopting Cloud Computing?
  23. 23. On-Premises Requires significant, up-front capital expense Pay As You Go $0 to get started 1. Trade Capital Expense for Variable Expense
  24. 24. Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices 42 Price Reductions 2. Lower Total Cost of IT
  25. 25. • Samsung uses AWS platform of technology infrastructure services to build Smart Hub application • Smart Hub application runs on AWS Cloud for users of Smart TV and Blu-ray players to access content of 3rd party providers • With every user’s request, Smart Hub application authenticates devices, delivers apps and content, and pushes notifications across multiple devices Samsung Powers Smart Hub Service with AWS Reducing Costs by 85% and Saving $34 Million
  26. 26. On and Off Fast Growth Predictable peaks Poor Service WASTE Usage Patterns: Traditional IT ][ Variable peaks 3. You Don’t Need to Guess Capacity
  27. 27. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Business Challenge (1) Typical Weekly Traffic to Amazon.com
  28. 28. November Business Challenge (and 2) November Traffic to Amazon.com
  29. 29. November Traffic to Amazon.com Provisioned Capacity November
  30. 30. 76% 24% November Traffic to Amazon.com November Provisioned Capacity
  31. 31. November November Traffic to Amazon.com
  32. 32. DevSisters Benefiting from Auto-Scaling
  33. 33. Experiment Often Fail quickly at a low cost More Innovation On-Premises Experiment Infrequently Failure is expensive Less Innovation Nearly $0 $ Millions 4. Dramatically Increase Speed and Agility
  34. 34. Increase Agility Has Become the No. 1 Reason Businesses Use AWS
  35. 35. Storage PhotosMusicHotel s
  36. 36. Seoul National University – Genomic Medicine Institute (GMI) Doubles Analysis Performance and Saved Time by 50% • Challenge: • Constraints of on-premises datacenter capacity became a bottleneck for researchers to analyze large amounts of human genome datasets simultaneously • AWS cloud services: • Uses Amazon EC2, S3, EMR to process, store, and share large datasets with academic colleagues • Benefits: • Enabled researchers to start analysis quickly, reduced computing time by more than 50% GMI saved analysis time by 50%, DOUBLED simultaneous analysis capacity and removed BOTTLENECK
  37. 37. Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Capacity Planning Buy and install new hardware Setup and configure new software Build or upgrade data centers Repeat investments to go global Toil with scaling distributed systems Pay massive margins So you don’t have to …We take care of it… 5. Remove Undifferentiated Heavy Lifting
  38. 38. What Is AWS Doing to Meet the Needs of Business Customers?
  39. 39. Everything Available via API
  40. 40. 10 regions 26 availability zones 51 edge locations AWS Global Infrastructure
  41. 41. Support Certificatio n Trainin g Professional Services Technology Partners Consulting Partners AWS MarketplaceEcosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatch CloudTrai l APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networkin g Analytic s Data PipelineRedshiftEMR Kinesi s SW F SNS SQS CloudSearc h SES AppStrea m CloudFront Application Services WorkSpace s Regions Availability Zones Content Delivery POPs Storage Gateway S3 EB S Glacie r Import/Export DynamoD B ElastiCach e Storag e Comput e Database s RD S MySQL, PostgreSQLOracle, SQL ServerElastic Load Balancer EC 2 Auto Scaling AWS Cloud Platform
  42. 42. Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Actual EC2 Elastic Virtual servers in the cloud Dynamic traffic distribution Automated scaling of EC2 capacity
  43. 43. Storage Services Amazon EBS EBS Block storage for use with Amazon EC2 Amazon S3 Images Videos Files Binaries Snapshots Internet scale storage via API AWS Storage Gateway S3, Glacier Integrates on-premises IT and AWS storage Amazon Glacier Images Videos Files Binaries Snapshots Storage for archiving and backup
  44. 44. Database Services Amazon RDS Amazon DynamoDB Managed relational database service Managed NoSQL database service DBA Amazon ElastiCache In-Memory Caching Service
  45. 45. Networking Services Amazon VPC: AWS DirectConnect Amazon Route 53 Availability Zone B Availability Zone A Private, isolated section of the AWS Cloud Private connectivity between AWS and your datacenter Domain Name System (DNS) web service.
  46. 46. Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Hosted Hadoop framework Move data among AWS services and on- premises data sources Amazon Redshift Petabyte-scale data warehouse service
  47. 47. Application Services Amazon CloudFront distribute content globally Amazon CloudSearch Managed search service Amazon Elastic Transcoder Video transcoding in the cloud
  48. 48. Deployment & Administration Amazon CloudWatch AWS IAM (Identity & Access Mgmt) AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk Web App Enterprise App Database Monitor resources Manage users, groups & permissions Dev-Ops framework for application lifecycle management Templates to deploy & manage Automate resource management
  49. 49. A Rapid Pace of Innovation 24 48 61 82 159 2802014: 80 New Features and Services Since January
  50. 50. Infrastructure-as-a-service Magic Quadrant 2013 “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  51. 51. Let’s talk about ‘private clouds’…
  52. 52. 92% of private clouds are still falling short of the core requirements: self-service, full automation, tracking and monitoring. September 2013 Survey
  53. 53. What are customers really looking for?
  54. 54. Private compute Private storagePrivate network Private key managemen t Governance What are customers really looking for?
  55. 55. The Good News Is That You Can Get All of This in the Cloud Private network Private compute Private storage Private key managemen t Governance
  56. 56. AWS Private Network Capabilities Software-defined private network AWS Virtual Private Cloud (VPC) Dedicated private network connection to AWS AWS Direct Connect All services
  57. 57. AWS Private Compute Capabilities Choose the right level of compute isolation for every workload EC2 in a VPC Dedicated instances Single tenant infrastructure Software-defined network isolation Physical isolation Fine grained access roles and groups Identity & Access Management
  58. 58. AWS Private Storage Capabilities Encrypted object storage Private encryption key management Single- tenant block storage Amazon S3 Amazon EBS Amazon CloudHSM Encrypted block storage EC 2 AWS DirectConnect Choose the right level of storage isolation for every workload
  59. 59. AWS Governance Geographic data locality Fine-grained access control over data and resources Control over regional replication Policies, resource level permissions, temporary credentials Fine-grained access control In-depth audits AWS CloudTrail
  60. 60. Certifications and Accreditations for Workloads That Matter
  61. 61. PHYSICAL NETWORK SYSTEM PEOPLE & PROCESS Familiar security model Customer ecosystem Every customer benefits Partner ecosystem Comprehensive Security Capabilities, Validated by Experts
  62. 62. Which Is the Better Path? Spend millions to create a circa-2010 AWS clone that is largely frozen in time Satisfy your isolation requirements No upfront costs Continued benefit of economies of scale 100s of new features & services every year
  63. 63. Build a new ‘private’ cloud Rip everything out and move to AWS # 1 # 2 or
  64. 64. Integration with On-premises Resources Integrated networking Integrated access control Integrated cloud backups Single pane of glass # 192.168.1.10 # 192.168.1.11 Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway
  65. 65. Steps to the Cloud Journey
  66. 66. The Cloud Journey Raises Important Questions CurrentState NewNormal HybridIT WHAT are the critical changes? WHY change? What are the Priorities? WHO else should be involved? WHO on our team is impacted? HOW should we structure the work? WHAT are the key risks and mitigations? HOW can we get quick wins, proof points? HOW will we run all this in the new model? HOW will we measure success? WHERE are we going? Platform Evaluation Assessment & Planning Design and Development Adoption & Deployment Production & Operations
  67. 67. The Cloud Journey Brings Fast Learning & Early Wins Exploring Interfacing Integrated Full Non- Production Existing Web Workloads New Capability Workloads Legacy Migration
  68. 68. Next Steps • Create an AWS Account • Use the AWS Managemet Console to try out • No Termination Fees, No Commitments • Go ahead with Dev/Test and Pilot Project and learn how to use cloud • Visit AWS Test Drive (aws.amazon.com/testdrive) • Check out AWS Marketplace • Perform a TCO analysis (aws.amazon.com/tco-calculator/)
  69. 69. 감사합니다!

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