T H E H O T T E S T N E W B R A N D F O R W O R L D M Y T H O L O G Y
I N T R O D U C T I O N
Mythology is a subject of never-ending fascination!
Myths of creation, of floods, of heroes – these and many
others crop up in the myths of numerous cultures
throughout the world.
Now, world mythology is encompassed, as is reasonably
possible, within Mythomachy a top educational, brain
development and family-friendly entertaining brand
designed to provide ages 7+ with a fun and interactive way
to learn about the mythologies of ancient civilization and
give some background on certain mythological elements.
Mythomachy intends to be represented across all major
categories of youth products with focus on toys, publishing
and other consumer product categories, including apparel,
accessories, back-to-school and more as this exciting
property has enormous branding and licensing potential
for the boy and girl audience.
w w w . m y t h o m a c h y . c o m 3
T H E S T O R Y
Close to Mount Olympus, the mythical
home of the Greek gods, in a
mysterious summer camp, two intrepid
teenagers, Zenas and Lydia, set out to
explore the unknown universe of
mythology through the world’s greatest
myths and mysteries.
Along the way, they get into breath-
taking adventures and trouble, as they
have to assist gods, humans, nymphs,
kings and heroes in sieges and battles
as well as to confront mythical foes and
w w w . m y t h o m a c h y . c o m 4
T H E B R A N D
KEY BRAND CHARACTERISTICS KEY BRAND VALUES
• Family-friendly entertaining brand. • Quality - Mythomachy products should
• Top educational and enhanced reflect the highest possible standards of
learning brand designed to teach quality, in terms of production and content.
children about mythological certain • Educational - Original mythology is explored
subjects and characters. through Zenas’ and Lydia’s adventures,
introducing the children the exciting world of
• Brain development brand helping
international myths and legends.
children to discover new ways to foster
their intelligence. • Unisex - Mythomachy appeals equally to boys and girls.
• Action and excitement brand. • Interactive - Mythomachy themes of adventure and discovery
provide inspiration and create opportunities for developing
• Meaningful brand to parents and
interactive applications and methods of play.
kids distinguished by integrity of
storylines and characters. • Everlasting - Mythomachy brand, based on original mythological
sources of glorious myth-telling, has a perennial and timeless image
• Significant international
for added-value features.
• Authenticity - With the brand’s authenticity, the unique creative abilities
of Mythomachy can be released to create real value products.
w w w . m y t h o m a c h y . c o m 5
T H E T R A D I N G C A R D G A M E
There is a lot of excitement behind Mythomachy
Trading Card Game distributed first across retail
venues nationwide in Greece.
Unlike most trading card games, which are based
on fantasy, Mythomachy is solidly anchored in the
global universe of authentic myths and legends.
In an already male-saturated market,
Mythomachy is enjoyed as much by female fans
as male because of its directly educational quality
profile and learning benefits.
Mythomachy TCG 1st edition includes a 350-card
set available in 6-card booster packs, providing a
tremendous base of consumer-tested artwork and
game play. Rubbing the power section of the
cards with finger heats the paper and activates the
ink, appearing, disappearing and re-appearing
each card’s hidden points making thus the game
much more exciting!
w w w . m y t h o m a c h y . c o m 6
M Y T H O M A C H Y T C G ’ s K E Y E L E M E N T S
EDUCATIONAL GAME EXCITING GAME PLAY
Authentic Information – this is the Challenge / Strategy - this is the core of the
information for the mythological game. It includes the objective, the deal, the
characters or artifacts provided in text on play and scoring. The game should provide
each card. It is normally unknown by the a good challenge for its players and allow
age group for whom the game is made. them to use different strategies to win. This is
what determines the age group of the game.
Memorization – this is the part of the
game that rewards good memory. If Element of Surprise - this is the
players are able to remember the variation of the game. The element
authentic information, they can of surprise must be built into the
advance in the game. game to provide laughter, excitement,
regret and risk. This really is the
Context – this is the part "exciting" part of the game.
of the game that puts the
authentic information to Element of Surprise - this is the variation of the game.
use and make players win The element of surprise must be built into the game
(matching families or to provide laughter, excitement, regret and risk.
following sequences…) This really is the "exciting" part of the game.
Replay Ability - this is the ability to play the game over and
over with different outcomes each time. This is measured by the
"boring" factor - if people get bored fast, then it lacks replay ability.
w w w . m y t h o m a c h y . c o m 7
M Y T H O M A C H Y A R E N A
ON FLOOR PLAYING CARD GAME
First-of its-kind, Mythomachy Arena, the on floor playing
game, is a complementary product to Mythomachy TCG.
It comes in two versions:
• Arena Master
• Arena Speed
Whatever the version of the game, there can be only
a single winner: the player who takes all the cards
away from the opponents!
w w w . . m yy t t hh oo m aa cc hh yy . . cc oo m
w w w m m m 7
S T R A T E G Y
Mythworld’s strategy revolves around the need
to provide top-quality edutainment Mythomachy
products to its target customers, in the process
fully satisfying their needs.
This shall be undertaken through the implementation
of brand innovations and high quality control
standards as well as the production of good quality
marketing and advertising material.
Looking ahead, the company is 100% committed to
building the most innovative edutainment brand
in the market through strengthened distribution,
consumer-friendly pricing, dynamic products and
interactive promotions designed to attract parents
and children to the excitement of the Mythomachy
endless fascinating game world.
w w w . m y t h o m a c h y . c o m 9
M Y T H O M A C H Y T O Y S D E V E L O P M E N T
Mythworld Entertainment seeks opportunities
to develop business by working under
a long term licensing program with
Mythworld attempts to join forces with
internationally recognized key toy
developers, master licensees and
entertainment companies in the industry
in order to develop and introduce
a strong Mythomachy brand portfolio
addressed children, boys and girls,
ages 7+, that offers exciting playsets
for kids, while also providing products
that collectors will cherish.
w w w . m y t h o m a c h y . c o m 10
L O O K I N G A T L E A D I N G T O Y C O M P A N Y T O C A R R Y M Y T H O M A C H Y L OLINE
Mythworld Entertainment has set high objectives in regards to the
Mythomachy product development and gives a great deal of attention
• Learning games to toys quality and children safety.
• Arts & crafts
• Action figures
• Miniature games
• High tech gadgets
• Collectible playsets
• Seasonal products
• and many others
are included in the Mythomachy brand’s
quality portfolio of toys categories aimed to
be developed and succeed in the
international competitive toy business.
w w w . m y t h o m a c h y . c o m 11