Social Media for Small Business: An Introduction Workshop content: Ron Marshall | Design/Layout: Rayven Walker Ferndale Ca...
How Seriously Must You Take Social Media? <ul><li>Various  social media , Web-based outlets that help users build relation...
How Do We Start the Right Way? <ul><li>Ask yourself: </li></ul><ul><ul><li>What are my company’s strategic goals? </li></u...
<ul><li>Tactical tools </li></ul><ul><ul><li>@replies </li></ul></ul><ul><ul><li>#hashtags </li></ul></ul><ul><ul><li>List...
<ul><li>Tactical tools </li></ul><ul><ul><li>Pages </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Events </l...
<ul><li>Strategic thrusts: </li></ul><ul><ul><li>Leverage talent and knowledge </li></ul></ul><ul><ul><li>Create alliances...
Will It Blend? <ul><li>Will it blend  Glowsticks ?  An iPod ?  A  tiki  torch ?  </li></ul><ul><li>Marketing director Geor...
Social Footprint <ul><li>Zappos: CEO Tony Hsieh figures he goes </li></ul><ul><li>through 1,000 tweets a day that are eith...
A Little Bird Told Them <ul><ul><li>“ Dell says Twitter has produced $1 million in revenue over the past year and a half t...
The Price of Sacrifice
Getting in the conversation … <ul><li>Group breakout: </li></ul><ul><ul><li>List 3 to 5 areas your business excels in and ...
Other Social Stars <ul><li>Communication </li></ul><ul><ul><li>Skype/Google Voice </li></ul></ul><ul><li>Social Bookmarks ...
Get Info <ul><li>RonMarshall </li></ul><ul><li>twitter.com/Ron_Marshall | facebook.com/ronmarshall | linkedIn.com/in/ronma...
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Social Media For Small Business 5 10 11

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Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.

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Social Media For Small Business 5 10 11

  1. 1. Social Media for Small Business: An Introduction Workshop content: Ron Marshall | Design/Layout: Rayven Walker Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 ferndaleschools.org/fcc facebook.com/ferndalecareercenter twitter.com/ferndalecareer linkedin.com/in/ferndalecareercenter LinkedIn Groups: Ferndale Career Center • EmployNet
  2. 2. How Seriously Must You Take Social Media? <ul><li>Various social media , Web-based outlets that help users build relationships and share information, not only allow awareness of your company and your messages to spread quickly online, but it also can help you create profitable, lasting relationships with your customers, influence the conversation involving your brand, and drive sales less expensively and more quickly than traditional methods. </li></ul>
  3. 3. How Do We Start the Right Way? <ul><li>Ask yourself: </li></ul><ul><ul><li>What are my company’s strategic goals? </li></ul></ul><ul><ul><li>What tactical instruments do we currently use? </li></ul></ul><ul><ul><li>How can social media elements bolster (or replace) our current tools to better … </li></ul></ul><ul><ul><ul><li>Reach and serve our customers? </li></ul></ul></ul><ul><ul><ul><li>Reduce our costs? </li></ul></ul></ul><ul><ul><ul><li>Increase sales? </li></ul></ul></ul>
  4. 4. <ul><li>Tactical tools </li></ul><ul><ul><li>@replies </li></ul></ul><ul><ul><li>#hashtags </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><li>Strategic thrusts </li></ul><ul><ul><li>Broadcast virally </li></ul></ul><ul><ul><li>Develop leadership </li></ul></ul><ul><ul><li>Initiate new relationships </li></ul></ul><ul><ul><li>Respond to customers </li></ul></ul><ul><ul><li>Generate traffic </li></ul></ul>
  5. 5. <ul><li>Tactical tools </li></ul><ul><ul><li>Pages </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><li>Strategic thrusts </li></ul><ul><ul><li>Build relationships </li></ul></ul><ul><ul><li>One-to-one marketing </li></ul></ul><ul><ul><li>Direct sales </li></ul></ul><ul><ul><li>Stay visible </li></ul></ul><ul><ul><li>Be transparent </li></ul></ul><ul><ul><li>Develop events </li></ul></ul><ul><ul><li>Generate traffic </li></ul></ul>
  6. 6. <ul><li>Strategic thrusts: </li></ul><ul><ul><li>Leverage talent and knowledge </li></ul></ul><ul><ul><li>Create alliances </li></ul></ul><ul><ul><li>Brand leadership </li></ul></ul><ul><ul><li>Initiate B2B marketing </li></ul></ul><ul><ul><li>Check references </li></ul></ul><ul><ul><li>Generate traffic </li></ul></ul>Company Benefits
  7. 7. Will It Blend? <ul><li>Will it blend Glowsticks ? An iPod ? A tiki torch ? </li></ul><ul><li>Marketing director George Wright found out that the company’s CEO and the R&D team used wooden boards to test the toughness of their blenders. He invested $100 and convinced the CEO to blend other things to film. </li></ul><ul><li>Now, BlendTec , the 186-person commercial blender division of KTEC, uses two official Web sites, their YouTube channel, Facebook Page, and Twitter account to connect to customers, humanize the company, and incite impressive sales growth, driven mainly by their series of outlandish Will It Blend videos. </li></ul>
  8. 8. Social Footprint <ul><li>Zappos: CEO Tony Hsieh figures he goes </li></ul><ul><li>through 1,000 tweets a day that are either </li></ul><ul><li>directed at him or mention Zappos. Goal is </li></ul><ul><li>to have 50,000 online video reviews on </li></ul><ul><li>their Web site by the end of 2010. Has </li></ul><ul><li>gone from zero to $1.2 billion in less than </li></ul><ul><li>10 years just selling shoes. </li></ul>
  9. 9. A Little Bird Told Them <ul><ul><li>“ Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company's Home Outlet Store. They can click over to purchase the product or forward the information to others.” [From http://www.internetnews.com/webcontent/article.php/3790161/What+Keeps+Twitter+Chirping+Along.htm#] </li></ul></ul><ul><ul><li>Per their Web site, the company supports a strong online community with http://en.community.dell.com/ serving as a “decentralized hub.” </li></ul></ul>
  10. 10. The Price of Sacrifice
  11. 11. Getting in the conversation … <ul><li>Group breakout: </li></ul><ul><ul><li>List 3 to 5 areas your business excels in and share them with the group </li></ul></ul><ul><ul><li>Discuss and write down at least three ways the group sees that you can use these tools to attract attention to those areas of strength </li></ul></ul>
  12. 12. Other Social Stars <ul><li>Communication </li></ul><ul><ul><li>Skype/Google Voice </li></ul></ul><ul><li>Social Bookmarks </li></ul><ul><ul><li>Digg/Reddit/StumbleUpon </li></ul></ul><ul><li>Locations </li></ul><ul><ul><li>Foursquare/Google Places/Facebook Places </li></ul></ul><ul><li>Reviews </li></ul><ul><ul><li>Yelp/MetroMix </li></ul></ul><ul><li>Social Buying </li></ul><ul><ul><li>Groupon </li></ul></ul>
  13. 13. Get Info <ul><li>RonMarshall </li></ul><ul><li>twitter.com/Ron_Marshall | facebook.com/ronmarshall | linkedIn.com/in/ronmarshall </li></ul><ul><li>HeatherEColeman </li></ul><ul><li>twitter.com/HeatherEColeman | twitter.com/CareerSavvy </li></ul><ul><li>facebook.com/HeatherEColeman | facebook.com/CareerSavvy </li></ul><ul><li>linkedIn.com/in/HeatherEColeman </li></ul><ul><li>Ferndale Career Center </li></ul><ul><li>twitter.com/ferndalecareer | facebook.com/ferndalecareercenter </li></ul><ul><li>linkedin.com/in/ferndalecareercenter </li></ul>

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