Multimedia For Professionals 6 24 11 RevisedPresentation Transcript
Workshop created by Ron Marshall Designed by Rayven Walker Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 ferndaleschools.org/fcc facebook.com/ferndalecareercenter twitter.com/ferndalecareer linkedin.com/in/ferndalecareercenter LinkedIn Groups: Ferndale Career Center • EmployNet Multimedia for Professionals
Monica Marie Jones
Youth Development consultant
Internet radio show host
Author and journalist
The recording and communication channels used to store and deliver information and experiences that may provide value for an end-user/audience using a combination of different content formats.
Tools you use to show people things.
(pod)Casting the ’Net
An audio or video program to which a person can subscribe and receive new episodes automatically
Media that is constantly received by and presented to an end-user while being delivered by a streaming provider
Blog Talk Radio
Largest online social radio network
Users stream their own call-in radio shows
Hosts have a switchboard and can have callers on up to six lines at a time
After the live show is broadcast, a podcast is created
6,000 shows are produced/month
8,000 hosts have signed up; 3,000 have aired in a given month
Live and on the air …
“You Talkin ’ to … Everbody ?”
5.6 million unique listeners as of Jan 2010
Podcasts syndicated on iTunes, Twitter, Facebook, and more
Notable BTR hosts or guests
Robert Scoble: tech expert, social media star, author
Gotham Chopra: son of Deepak Chopra, corporate blogger for Intent.com
Paula Begoun: “The Cosmetics Cop”, CEO of Paula’s Choice skin care and cosmetics, author of Don’t Go to the Cosmetics Counter Without Me
Jennifer Hudson: singer, actress
Oliver Stone: director, screenwriter
Denzel Washington: actor
Cung Lee: former MMA Strikeforce World Middleweight Champ, star of upcoming movie Dragon Eyes
Darnerian McCants: former NFL wide receiver
The Crowd Goes “Nuts!”
CBS canceled the show Jericho in its first season
BTR host Shaun Daily was a huge fan of the show and spurred a movement to save the show
People went … nuts .
The Video Power Edge!
“ Employers love the fact that they can do at least a first round of interviewing by seeing the person through video.”
– Julie Lucas, Daniels College of Business at the University of Denver.
Video is high impact!
Personal branding (sharing expertise)
Share your knowledge
Create high-value presentations
Make your channel a resource
Will It Blend?
Now, BlendTec , the 186-person commercial blender division of KTEC, uses two official Web sites, their YouTube channel, Facebook Page, and Twitter account to connect to customers, humanize the company, and incite impressive sales growth, driven mainly by their series of outlandish Will It Blend videos.
Will it blend glowsticks ? An iPod ? A tiki torch ?
Marketing director George Wright found out that the company’s CEO and the R&D team used wooden boards to test the toughness of their blenders. He invested $100 and convinced the CEO to blend other things to film.
Skype lets you call, chat, or video conference other Skype users for free.
You can also use Skype to send and receive calls to and from regular phone numbers for a fee, starting at $2.95/month.
Integrated into Facebook to call friends from your news feed
VOIP: Yeah, you know me!
VOIP = Voice over Internet Protocol
A general term for a family of methodologies, communication protocols, and transmission technologies for delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet.
“ Phone over the Web”
Free tool that lets a presenter share his or her computer screen with others.
The Google Docs suite : Free online collaboration tool that allows the sharing of several kinds of documents with others online:
Other Tools You Can Use
Are our Multimaster’s favorite tools and how have they helped in achieving professional goals?
The Collaboration Game
Break into groups of three to five
Brainstorm: Identify three of your professional goals
As a group: write at least one way each person in your group can use these tools to further each of those goals