Creating Your WordPress Web Site


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Creating Your WordPress Web Site

  1. 1. Your Online Presence: Starting a WordPress Web Site Workshop by Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 LinkedIn Groups: Ferndale Career Center • EmployNet #FerndaleCC | #MIsuccess
  2. 2. You don’t need a Web site. In fact, you don’t need a business plan, a location, a product, service, or a single marketable skill … you need a market with a problem, and you need the right solution at the right time in the right place so you can give it to them. Ok, now you need a Web site. Here’s why. 1
  3. 3. WordPress in the wild <ul><li>Clean + well-written + attractive = WIN! </li></ul>
  4. 4. Dashboard confessional: What you see when you log in to WordPress <ul><li>Validate your e-mail </li></ul><ul><li>Log in to your dashboard </li></ul>Sidebar navigation Messages from WP (updates, etc.) Write a post quickly Drafts you’ve started Stats Comments Linkbacks Site overview
  5. 5. You’ve got the look: Themes <ul><li>Be pretty functional = pretty + functional </li></ul>
  6. 6. Plug and play: Widgets <ul><li>Click and drag widgets from to the area you want them to appear. </li></ul>
  7. 7. The Essentials: Know Your ABCS <ul><li>A bout Us </li></ul><ul><ul><li>Who are you? What’s your and your company’s story? </li></ul></ul><ul><li>B log </li></ul><ul><ul><li>A running commentary on your sphere of influence. Includes original content and insight into the output of others. </li></ul></ul><ul><li>C ontact Us </li></ul><ul><ul><li>Let your audience know where, when, and how they can touch you. </li></ul></ul><ul><li>S itemap </li></ul><ul><ul><li>Users need it to get to any of your important pages in two clicks. Robots need it to decide your site is important. You need it – period. </li></ul></ul>
  8. 8. What Is Blogging? <ul><li>Blogging explained 2 from </li></ul><ul><li>A blog is a section of a Web site – or sometimes the entire site – created by a type of software that makes online publishing easy and facilitates discussions via comments. </li></ul>
  9. 9. Anatomy of a Blog: The Front End <ul><li>What your visitors see </li></ul>
  10. 10. The Back End <ul><li>Dashboards and tools you use to administrate and publish! </li></ul>
  11. 11. Ready for your first post? <ul><li>This is where you write your content. </li></ul>Pick a strong title: keywords first, clever second Always Save your work! Autosave will help, but … look! Word processing buttons: Use this one to see more. These tabs will toggle between visual (WSYWIG) and HTML code. <ul><li>Categories and tags are important. They let people and software know what your content is about. </li></ul>
  12. 12. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul> <ul><li>Credits </li></ul><ul><li>“ Here’s why” video: </li></ul><ul><li>CommonCraft explains blogs: </li></ul>
  13. 13. Contact Us <ul><li>RonMarshall </li></ul><ul><li> | | | </li></ul><ul><li>HeatherEColeman </li></ul><ul><li> | </li></ul><ul><li> | </li></ul><ul><li> | </li></ul><ul><li>Ferndale Career Center </li></ul><ul><li> | </li></ul><ul><li> | </li></ul><ul><li>LinkedIn Groups: Ferndale Career Center • EmployNet </li></ul><ul><li> </li></ul>