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Creating Your WordPress Web Site

Creating Your WordPress Web Site






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    Creating Your WordPress Web Site Creating Your WordPress Web Site Presentation Transcript

    • Your Online Presence: Starting a WordPress Web Site Workshop by Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 ferndaleschools.org/fcc facebook.com/ferndalecareercenter twitter.com/ferndalecareer linkedin.com/in/ferndalecareercenter LinkedIn Groups: Ferndale Career Center • EmployNet Ferndalecareercenter.wordpress.com #FerndaleCC | #MIsuccess
    • You don’t need a Web site. In fact, you don’t need a business plan, a location, a product, service, or a single marketable skill … you need a market with a problem, and you need the right solution at the right time in the right place so you can give it to them. Ok, now you need a Web site. Here’s why. 1
    • WordPress in the wild
      • Clean + well-written + attractive = WIN!
    • Dashboard confessional: What you see when you log in to WordPress
      • Validate your e-mail
      • Log in to your dashboard
      Sidebar navigation Messages from WP (updates, etc.) Write a post quickly Drafts you’ve started Stats Comments Linkbacks Site overview
    • You’ve got the look: Themes
      • Be pretty functional = pretty + functional
    • Plug and play: Widgets
      • Click and drag widgets from to the area you want them to appear.
    • The Essentials: Know Your ABCS
      • A bout Us
        • Who are you? What’s your and your company’s story?
      • B log
        • A running commentary on your sphere of influence. Includes original content and insight into the output of others.
      • C ontact Us
        • Let your audience know where, when, and how they can touch you.
      • S itemap
        • Users need it to get to any of your important pages in two clicks. Robots need it to decide your site is important. You need it – period.
    • What Is Blogging?
      • Blogging explained 2 from CommonCraft.com
      • A blog is a section of a Web site – or sometimes the entire site – created by a type of software that makes online publishing easy and facilitates discussions via comments.
    • Anatomy of a Blog: The Front End
      • What your visitors see
    • The Back End
      • Dashboards and tools you use to administrate and publish!
    • Ready for your first post?
      • This is where you write your content.
      Pick a strong title: keywords first, clever second Always Save your work! Autosave will help, but … look! Word processing buttons: Use this one to see more. These tabs will toggle between visual (WSYWIG) and HTML code.
      • Categories and tags are important. They let people and software know what your content is about.
    • Resources
      • Tumblr.com
      • Technorati.com
      • WordPress.com
      • WordPress.org
      • Blogger.com
      • Problogger.net
      • Hostgator.com
      Blogsearch.google.com Feedburner.com Bluehost.com Chrisbrogan.com Sethgodin.com LeadSwag.com RoMaCoMa.com
      • Credits
      • “ Here’s why” video: http://youtu.be/-msld_7j7T0
      • CommonCraft explains blogs: http://www.commoncraft.com/blogs
    • Contact Us
      • RonMarshall
      • twitter.com/Ron_Marshall | facebook.com/ronmarshall | linkedin.com/in/ronmarshall | romacoma.com/openingstatements
      • HeatherEColeman
      • twitter.com/HeatherEColeman | twitter.com/CareerSavvy
      • facebook.com/HeatherEColeman | facebook.com/CareerSavvy
      • linkedIn.com/in/HeatherEColeman | LeadSwag.com/blog
      • Ferndale Career Center
      • twitter.com/ferndalecareer | facebook.com/ferndalecareercenter
      • linkedin.com/in/ferndalecareercenter | ferndaleschools.org/fcc
      • LinkedIn Groups: Ferndale Career Center • EmployNet
      • Ferndalecareercenter.wordpress.com