Creating Your WordPress Web SitePresentation Transcript
Your Online Presence: Starting a WordPress Web Site Workshop by Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 ferndaleschools.org/fcc facebook.com/ferndalecareercenter twitter.com/ferndalecareer linkedin.com/in/ferndalecareercenter LinkedIn Groups: Ferndale Career Center • EmployNet Ferndalecareercenter.wordpress.com #FerndaleCC | #MIsuccess
You don’t need a Web site. In fact, you don’t need a business plan, a location, a product, service, or a single marketable skill … you need a market with a problem, and you need the right solution at the right time in the right place so you can give it to them. Ok, now you need a Web site. Here’s why. 1
WordPress in the wild
Clean + well-written + attractive = WIN!
Dashboard confessional: What you see when you log in to WordPress
Validate your e-mail
Log in to your dashboard
Sidebar navigation Messages from WP (updates, etc.) Write a post quickly Drafts you’ve started Stats Comments Linkbacks Site overview
You’ve got the look: Themes
Be pretty functional = pretty + functional
Plug and play: Widgets
Click and drag widgets from to the area you want them to appear.
The Essentials: Know Your ABCS
A bout Us
Who are you? What’s your and your company’s story?
A running commentary on your sphere of influence. Includes original content and insight into the output of others.
C ontact Us
Let your audience know where, when, and how they can touch you.
Users need it to get to any of your important pages in two clicks. Robots need it to decide your site is important. You need it – period.
What Is Blogging?
Blogging explained 2 from CommonCraft.com
A blog is a section of a Web site – or sometimes the entire site – created by a type of software that makes online publishing easy and facilitates discussions via comments.
Anatomy of a Blog: The Front End
What your visitors see
The Back End
Dashboards and tools you use to administrate and publish!
Ready for your first post?
This is where you write your content.
Pick a strong title: keywords first, clever second Always Save your work! Autosave will help, but … look! Word processing buttons: Use this one to see more. These tabs will toggle between visual (WSYWIG) and HTML code.
Categories and tags are important. They let people and software know what your content is about.