Facebook Strategies for Professionals Written by: Heather E. Coleman, Training Coordinator Ron Marshall, Assistant Training Facilitator Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.586.8930 www.ferndaleschools.org/fcc www.facebook.com/FerndaleCareerCenter www.twitter.com/FerndaleCareer LinkedIn Group: Ferndale Career Center 1.14.2010
Status updates are all about engaging with your Facebook community – asking questions, sharing relevant content, photos, videos, promoting others, sharing news, starting conversations and building relationships.
They are not an opportunity to talk negatively about your ex, about how much you hate your job, about your latest drinking stint, etc.
Think about your career reputation, your personal brand, your personality and who you want to engage with. On the next slide, you will have the opportunity to jot down some ideas on strong status updates.
Sharing Information and Tagging on Facebook Facebook makes it simple to share information that is posted with a few clicks. Tagging makes it easy for other people to connect and see that you’ve promoted them.
Q: Why are these conversations with online contacts important? A: If you personally knew everyone who could offer you a job, you would already have a job! You must reach into new networks to find new opportunities.
How personal can I be as a professional? Humor! Community Adding value Professional Networking Links Friendship Collaboration News
How do professional social media colleagues become actual friends? Like anyone else does – by interacting!
Career Networking on Facebook Why BranchOut? BranchOut - it's a highly social, simple way of professionally collaborating with your current Facebook friends, connecting you to thousands of job and career opportunities.
Post three questions to ask in your status update:
Starting Conversations = Relationship Building
Personal Brand Career Identity Digital Reputation Your public expression of your personality, your career niche, your values, the skill sets you bring to the table and your talents and abilities. Your brand must be authentic, genuine and true to who you are privately and publically – not who you want people to think you are. Online Presence Individual Marketing