Action Guide Facebook 1.03.2010

  • 192 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
192
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Facebook Strategies for Professionals Written by: Heather E. Coleman, Training Coordinator Ron Marshall, Assistant Training Facilitator Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.586.8930 www.ferndaleschools.org/fcc www.facebook.com/FerndaleCareerCenter www.twitter.com/FerndaleCareer LinkedIn Group: Ferndale Career Center 1.14.2010
  • 2. The Primary Purpose of Facebook:
    • To build strong relationships: With former, new and existing friends, with family and with professional connections
    • To meet the people you want to know within your niches – to network in a more effective way.
    • To create professional friendships with more depth than a business card can provide
    • To maintain contact – stay in touch - in a way that’s comfortable to everyone
    • Non-intrusive: Facebook happens at everyone’s speed
    • Sharing relevant information – personally and professionally
  • 3. What’s In A Status Update?
    • Status updates are all about engaging with your Facebook community – asking questions, sharing relevant content, photos, videos, promoting others, sharing news, starting conversations and building relationships.
    • They are not an opportunity to talk negatively about your ex, about how much you hate your job, about your latest drinking stint, etc.
    • Think about your career reputation, your personal brand, your personality and who you want to engage with. On the next slide, you will have the opportunity to jot down some ideas on strong status updates.
  • 4. Sharing Information and Tagging on Facebook Facebook makes it simple to share information that is posted with a few clicks. Tagging makes it easy for other people to connect and see that you’ve promoted them.
  • 5. Strategic Conversation Starters
  • 6. Q: Why are these conversations with online contacts important? A: If you personally knew everyone who could offer you a job, you would already have a job! You must reach into new networks to find new opportunities.
  • 7. How personal can I be as a professional?  Humor! Community Adding value Professional Networking Links Friendship Collaboration News
  • 8. How do professional social media colleagues become actual friends? Like anyone else does – by interacting!
  • 9. Facebook Business Pages
  • 10. Career Networking on Facebook Why BranchOut? BranchOut - it's a highly social, simple way of professionally collaborating with your current Facebook friends, connecting you to thousands of job and career opportunities.
  • 11. Applications
  • 12. Effective Status Strategies
    • Think of 10 subjects you can share info about that will be relevant to your Facebook friends.
    • Decide on 10 people or organizations to tag in your updates.
    • Find 10 sources of information from the web, Twitter, FB where you pull links to post.
  • 13.
    • Post three questions to ask in your status update:
    • ________________________________________
    • _______________________________________?
    • ________________________________________
    • _______________________________________?
    • ________________________________________
    • _______________________________________?
    Starting Conversations = Relationship Building
  • 14. Personal Brand Career Identity Digital Reputation Your public expression of your personality, your career niche, your values, the skill sets you bring to the table and your talents and abilities. Your brand must be authentic, genuine and true to who you are privately and publically – not who you want people to think you are. Online Presence Individual Marketing
  • 15. Sharing Your Personal Brand
      • My Brand :
      • Who I am, what defines me and what I will share with the world.
      • 1)
      • 2)
      • 3)
      • 4)
      • 5)
      • 6)
  • 16.
      • 1)
      • 2)
      • 3)
      • 4)
      • 5)
      • 6)
      • 7)
      • 8)
    Eight specific subjects to share about:
  • 17. Nicheworks: People to tag who care about the same things you do.
    • Niche: People:
    • Niche: People:
    • Niche: People:
    • Niche: People:
    • Niche: People:
    • Niche: People:
  • 18. Sharing Information = Adding Value List Blogs, Websites, YouTube Channels, Facebook Pages that will add value to your brand and your friends/followers
    • Source:
    • Source:
    • Source:
    • Source:
    • Source:
  • 19. Notes
  • 20. Get Connected Today!
    • HeatherEColeman
    • facebook.com/HeatherEColeman
    • twitter.com/HeatherEColeman
    • linkedin.com/in/HeatherEColeman
    • twitter.com/LeadSwag
    • facebook.com/LeadSwag
    • RonMarshall
    • twitter.com/Ron_Marshall
    • facebook.com/ronmarshall
    • linkedin.com/in/ronmarshall
    • [email_address]
    • Ferndale Career Center
    • ferndaleschools.org/fcc
    • twitter.com/ferndalecareer
    • facebook.com/ferndalecareercenter
    • linkedin.com/in/ferndalecareercenter