Confessions of an IM Product Reviewer


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Confessions of an IM Product Reviewer

  1. 1. Confessions of an IM Product Reviewer The Mysterious
  2. 2. Foreword Hi! My name is Allen Walker, professional internet marketing product reviewer and online entrepreneur. You may or may not have heard of me from various sources, such as from some of the digital products I create, or from some of the product reviews I write that you will often see dominating the #1 and #2 spots in Google during big launch weeks. Well, I used to be very active in promoting product launches as an affiliate, occasionally getting one of the top 10 spots on the JV leader board. However, I have quit that for the present moment and I spend most of my time creating products of my own now. Other than that, I still do product reviews on great products which I have gone through, sometimes on not so good ones as well. You can read more about the products I review on my blog. The reason why I wrote this report is because I often get emails from customers asking me for advice about whether this is a good product, or whether that is a good product, or whether they should buy this or that, or whether I have any recommendations for them if they are planning on going into a particular business model. Well, as a professional IM product reviewer, I do go through a lot of products on a daily basis normally. On average I go through 2 to 5 products a day, many of which I find very beneficial to the knowledge, though recently I don’t spend all that much time going through products these days. i
  3. 3. The purpose of this report is to give you some solid advice which would benefit you when it comes time to buy that next product, or if you are ever in doubt as to whether a purchase should be made. Don’t be in such a hurry to buy every new shiny thing that comes out in the market. Learn to spend your money wisely, and not always on impulse, for they say that a penny saved is a penny earned… ii
  4. 4. Table of Contents Foreword ...................................................................................... i The Dilemma of IM Products ............................................................. 1 Too Many Birds in Sight ................................................................... 3 The Types of IM Products ................................................................. 5 Money Making Models ..................................................................... 8 What’s a Good Product? .................................................................. 11 $2000 Product versus $100 Product ................................................... 13 Conclusion .................................................................................. 15 Resources.................................................................................... 16 Copyright 2010 Allen Walker, The Mysterious Marketer By reading this document, you assume all risks associated with using the advice given below, with a full understanding that you, solely, are responsible for anything that may occur as a result of putting this information into action in any way, and regardless of your interpretation of the advice
  5. 5. The Dilemma of IM Products People often have a lot of problems when it comes to buying IM products. One of the reasons for these problems is that there are just so many of them, all promising different things, all covering different aspects, and all offering to solve different problems. There are so many people who go buying product after product, looking for the one magic bullet that’s going to solve all their problems. The end result is that many fall into large amounts of debt, with wasted money and no results to show for it at all. There are definitely no quick solutions to all the problems in the world. If you are looking for a magic bullet to solve all your problems, then you’d better stop and get back to the basics. If you want to start earning money online, and if you want to get the results that you’ve dreamed of, then you’ll just have to weed out those problems one by one, starting with the root problem… YOU! If you are someone who goes around purchasing product after product with money that you don’t really have, or find that you get one too many products that you are not satisfied with, then let’s get down to the problems that you have first. These problems probably include: 1. Thinking that there is one magic bullet to solve all your problems. 2. Thinking that buying product after product is actually helping you. 3. Buying product after product without actually doing anything at all. 1
  6. 6. 4. Getting lost in the IM dream with no way of waking up. 5. Wandering aimlessly with no sense of direction. 6. Cherishing shiny, glittery objects rather than cold, solid substance. 7. Thinking that all of your problems can be solved externally. Many of the problems that people face in their online business is something that comes from within. In other words, they are their own worst enemy, causing themselves to fail over and over again without any redemption in sight. That is a really difficult situation to be in. If you want things to change, then the first thing you’ll need to change is yourself. Let’s talk about why you’re going after too many things without an end in sight… 2
  7. 7. Too Many Birds in Sight When starting your journey in building up an online business, it would be prudent for you to have a clear focus and goal. And when you have that clear focus and goal, figure out the path you want to take to get there. There are many different internet marketing products covering a variety of different topics. If you spend the majority of your time skimming the surface of thousands of these topics without getting good at any particular one, you’ll have a rough journey ahead. It’ll definitely be really tough for you. Before you begin, ask yourself about the type of business model that you want to focus on. There are many different ways of earning money online, and the type of path you choose will determine your business model in the end. Focus on getting good at this business model that you have chosen for yourself, and you will find yourself spending less effort and getting more results. Every time you buy a new product, you should probably ask yourself if that product will contribute in any way towards the particular business model which you are working with. If not, then it will take you a lot of time just to learn that new shiny thing, and the results you get may not even be that good in the end. Stick with, and concentrate on the business model which you have decided for yourself, and you will find your focused energy breaking you through to success much sooner than you anticipated, as does often happen when a sharp knife is focused on a piece of 3
  8. 8. paper. Using a spoon to break through a piece of paper is much tougher, I can tell you that… 4
  9. 9. The Types of IM Products Before we proceed, let’s talk about the different types of IM products that are out there. There are products that focus on traffic-generating techniques, products that are focused on creating good offers or products of your own, products that tell you about productivity and self-development, and products that teach you about technical aspects of the business. If you can sit down and create a simple list, you will be able to categorize the different products that you have into different types, and this will also help you in the future when you decide to buy a new product. There are many ways to classify IM products. For example, I can give products a classification based on the following basic categories: 1. Technical products 2. Traffic generation products 3. Offer-related products 4. Conversion improvement products 5. Self improvement products That’s just a basic overview, but almost all IM products can be fitted into one of the five categories listed above. Let’s take for example, a product on SEO. That product could be labeled as a traffic generation product, because SEO 5
  10. 10. is a method for driving traffic to your site. A product on creating eBooks would be an offer-related product because it teaches you how to create something that you can offer to your customers in exchange for money. A product on copywriting would be a conversion improvement product, because better copy means better conversions. And so on and so forth… And there are even products that fall into more than one of the above categories because they teach more than one of those topics, like a product on affiliate marketing in general. We’ll go into how you can use this categorization in the next section. But before we move on, I’d like to give you one more way that you can categorize IM products, and that is based on time and money. This is how you can categorize products based on these two important resources: 1. Products that only help you earn more money. 2. Products that only help you save more time. 3. Products that help you earn money and save time. People often say that time equals money. This is not really true as you can always get more money, but you can never get back the time that has been spent. But for the purposes of this classification, let’s look at both of these as totally separate resources. Time is time, and money is money… The reason why I have classified IM products like this is because there are people who are doing an online business who have time to spend, but they have no money to invest. There are also people who have the money to spend, but no 6
  11. 11. time to invest. Furthermore, there are people who have neither the time, nor the money to invest in an online business. All of them require different types of products. There are products that teach you how to make money online using free methods, but conversely you have to spend a lot of time. There are also products that teach you how to spend very little time, but put a lot of investment for earning money, like courses that teach you outsourcing or how to use paid ads. And there are products that teach you how to make more time, like time management courses. Products that help you earn more time and money too are usually software or services that automate processes for you. So when purchasing a new product, it is often a good idea to weigh yourself in terms of these two resources. Do I have enough money to spend for doing the methods in this product? Do I have enough time to spend for learning these new methods or applying them? If you don’t have the time or money for something new, then just use what knowledge you have instead of wasting resources unnecessarily on something that won’t get you back more time or money. Ok, let’s go onto the next section where we will talk about how we can use the five product classifications that were previously discussed. 7
  12. 12. Money Making Models Almost every business model falls into the basic equation of: Traffic → Offer → Conversion = Money In case you didn’t know, offer means what you are giving to your visitors in order to earn money for yourself. Traffic means the amount of visitors that you can send to the offer. Conversion means the amount of visitors you can turn into buyers. Earning money online, or even offline, is easy as long as you remember this basic equation. Now, there are a million different methods you can employ for each step of the equation. There are so many ways you can drive traffic to an offer, there are so many types of offers you can use to make money, and there are so many different ways to improve your conversion rate. However, because of the vast number of different methods, people tend to get stuck or overloaded with information. There’s no need to go all out and buy every different product on every different type of traffic generating method there is. Just simply becoming really good in one or two is all you need to succeed. If you focus on one and keep on doing it, you will become great at it eventually. And once you reach that stage, you will probably be able to send traffic to any type of offer and turn them into buyers. Traffic is probably the hardest step in the equation. For the offer part, 8
  13. 13. you can use your own product, or you can promote other people’s products. For the conversion part, if you are promoting other people’s products, just find a product that converts great. Or else, learn how to write copy for your own products. Success in your online business is nothing but this equation. Of course, you may have to learn some technical stuff, like setting up a website. And you may have to learn some time management stuff to keep yourself productive. But once you have this equation under your belt, you will be able to make better decisions when buying products. So, ask yourself about which of the pieces in this equation you are missing when you go out to buy a product. Am I bad at generating traffic? Am I bad at creating a good product? Like I said, you don’t need a million different ways to do everything. Just one of each is enough. Let’s take me for example. My traffic generation method of choice is SEO, and I concentrate on nothing but that for driving traffic. There are hundreds of different ways of doing SEO, but I just use one method. It took me a while to learn, but once I got there, I kept getting good at it. I know something about social media, videos, press releases, Twitter, and all the other fancy traffic generation techniques because of all the products I’ve reviewed, but I don’t really use them. I just stick with SEO, and it’s been great for me. Offers are relatively easier to deal with. I mostly promote affiliate products and get commissions, or I use Adsense. It’s simple, and I don’t think a lot about it, just making sure to promote good products of course… When it 9
  14. 14. comes to conversions, I just target people who are on the verge of buying, so I don’t need to do much. I don’t know much about copywriting either. :P So, just take one method for each part of the equation and run with it. Almost every IM product is just a variation on the different parts of this equation. If your traffic generation method of choice is social media, then just stick with social media. Don’t waste your time or money on a new SEO product that will take you time to learn from scratch. Unless you are already using SEO as your traffic generation method and think that that new product would add to the method you are currently using, then go for it. Remember the five classifications of IM products we talked about earlier? If you take every product you have and classify them accordingly, you’ll know how they fit into your business now. Whether you need that new product or not is much clearer for you to see… 10
  15. 15. What’s a Good Product? Well, now that you know what type of products you really need and what type of product you shouldn’t be wasting your extra time on, how do you tell whether a product is good or not? You know that you have no idea on how to generate traffic, but are not sure whether this new traffic exploding course is going to be worth your money. So what do you do? First thing is that you need to set your definitions straight. How do you define a good product? I have customers coming to me sometimes, asking me whether this is a good product, or that is a good product. Well, it’s hard for me to say for sure, because I’m not always sure about what people’s expectations and tastes are. There is a saying that goes, “One man’s garbage is another man’s gold”. So it’s really not easy to simply say whether a product is good or whether it is bad. It’s mainly a matter of personal opinion in most cases. Instead of asking whether a product is good or bad, people should most probably be asking about whether this product is suitable for them when they are trying to reach such and such a goal. Of course, that’s not to say that there are no bad products. There are bad products that don’t work, but still, as I mentioned, often the definition of a bad product can get into a grey area. It might be a product that blatantly lies in the 11
  16. 16. salesletter and delivers to you something completely different from what it was talking about. Or it might be a product that tries to get you into an impulse buy by trying to keep the salesletter hush-hush and then you get nothing worth your time after you purchase. But you probably shouldn’t be buying on impulse in the first place. Before you start becoming successful and getting your hands on a ton of money, you should probably learn to use your money more responsibly in the first place. ;) Here’s a great article on how not to get caught up on that impulse. Before you purchase a product, make sure you do the due diligence and go through all the reviews first. Oh, and make sure you really need that product in the first place.  Another great way to overcome impulse buys… When you get the urging to purchase a product, take a step back and think to yourself first. This product costs a hundred dollars. If someone came up to you right now and gave you the choice to have either that product or a hundred dollar bill, which would you take from them? If you’d rather take the hundred dollar bill, than that product is probably not something that you would value after you bought it anyway… Click here for an insightful video on products and marketing… - 12
  17. 17. $2000 Product versus $100 Product I sometimes get this question from my customers as well. So and so product is coming out and it costs $2000 and is packed with content to the brim. However, there’s another product that does the same thing and it costs $100, but it has less content. Which should I buy? Firstly, if you are just starting out and you don’t have the room for taking risks and failing, don’t buy anything you don’t need. Secondly, for $2000, I’d expect that there was so much content in there that I wouldn’t be able to finish applying everything until ten years later. Long story short, it probably has a lot of content, but I seriously doubt you would be able to use even 10% of the principles in there, much less all of it. Of course, then again, just 10% might be enough to make you more than double your money back, but that’s not for certain. You might be better off purchasing the $100 product, if it’s a useful product, and spending the rest of the money on outsourcing the process completely. Another reason why so many people don’t do as well as they should is because they cherish style over substance. They prefer the sexy and advanced methods that sound cool over solid traditional methods that get the best results. Sexy and advanced methods do work, but if you truly want to have a successful 13
  18. 18. online career, then building yourself up in the basics is the most important step. Every professional sportsperson knows that the basics are where it’s at, and if your basics aren’t good enough, you will reach a standstill at one point in time. The most basic methods are often the most powerful ones, and the ones you should take advantage of the most. Instead of looking for new advanced techniques that you can learn, think of how you can improve on your basics. People often buy a lot of the time thinking that they can learn something new that they never heard of before. In actual fact, there is no new information and most new products released and just simple variation based on previously known methods. Those methods may make life easier, or they make it harder. But that is to say, when you purchase a product, don’t be too fixed on the mindset of getting something new out of it. You may learn something that you may never have heard of before, but if you have a very broad background in the field, you probably won’t. 14
  19. 19. Conclusion This wasn’t meant to be an extremely thick report with all sorts of groundbreaking information that you wouldn’t have been able to get anywhere else. Instead, this report is meant to be short and sweet, highlighting some of the key points that many of us are unaware of when purchasing IM products. Many of us wander about without a clear sense of where we are going, or why we are buying what we buy. I hope that this report has helped to improve your understanding of the different types of IM products, as well as given you some useful info on making the right purchasing decisions. To some of us, this information might be obvious, but to others it may just be eye-opening… Cheers, 15
  20. 20. Resources How to Write 400-Word Articles in 5 Minutes or Less… How to Generate 400 Quality Backlinks in Just 2 Minutes… The Fastest Way to $10,000 a Month… 16