Informational Webinar                         by:Presented by: Jennifer Brogee, Certified Usability Analyst
About the SpeakerJennifer BrogeeChief Information Officer, myStaffingPro• with myStaffingPro since 1998Certified Usability...
What is Usability?• “Usability refers to the extent to which a product  can be used by specified users to achieve specifie...
1. Be Accommodating Let applicants use their favorite browser   • IE, Firefox, Chrome,     Safari   • Allow plain text opt...
1. Be AccommodatingMobile growing exponentially• Source: Wikipedia compilation of statistics from multiple sources        ...
2. Show Your True ColorsEmployment branding• Career site, from job board, & from search engines     00                    ...
2. Show Your True ColorsPersonalizecommunicationto match yourcultureWalk throughthe process asan applicant
3. Make it easy to apply nowNumber of clicks to get to a list of jobs                             Not So Good:   Good:    ...
3. Make it easy to apply nowNumber of clicks to get to online applicationJob Board               1.       2.              ...
4. Provide Clear and Relevant       Job InformationWrite easy to understand job titles anddescriptionsAvoid abbreviations ...
4. Provide Clear and Relevant       Job Information   Source: Shaker Consulting
5. Outline ExpectationsInclude clear instructions and feedbackDefine materials neededIdentify next steps Welcome
5. Outline ExpectationsWhen “Optional” is RequiredApply Now > Create Account, then what?
6. Collect Only What You Need Collect only relevant information for next step Build trust   Relevant:          Not So Rele...
6. Collect Only What You Need A great online application: • Allows an applicant to   demonstrate his/her fit   without jum...
7. Keep Forms Small A key aspect of usability is reducing memory load • “…short-term memory   famously holds only about 7 ...
7. Keep Forms Small Forms should be: • Simple • Similar in field length • EASY! Provide the opportunity to save
8. Give Progress Updates Identify the applicant’s location in the online process
8. Give Progress Updates Provide confirmation when complete • Confirmation   message during   online process • Thank you e...
9. Follow-up Often Applicants want to know if they are no longer being considered Respect applicants’ time      Source: Sh...
9. Follow-up Often Allow applicants to check status online Send status update emails
10. Build a Relationship Make your career site sticky • Allow applicants to sign   up to be notified about   new openings ...
10. Build a Relationship Connect using social media  • Facebook, Twitter,    YouTube    channel, LinkedIn    profile
Review:10 Steps to a Usable Career Site1.    Be accommodating2.    Show your true colors3.    Make it easy to apply now4. ...
Career Site Tools          for Self-AnalysisVisit http://usability.mystaffingpro.com forthe following tools:•   Usability ...
ContributionsThanks to the following people and organizations who contributed to this presentation: Joe Murphy, Owner, Sha...
Thank you for Attending          Jennifer Brogee, CIOmyStaffingPro Applicant Tracking System         http://myStaffingPro....
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myStaffingPro - Usable or Confusable Webinar

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View the PowerPoint slides from myStaffingPro's webinar "Is your Career Site Usable
or Confusable?" For more information on creating a user friendly job seeker experience, visit http://usability.mystaffingpro.com.

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myStaffingPro - Usable or Confusable Webinar

  1. 1. Informational Webinar by:Presented by: Jennifer Brogee, Certified Usability Analyst
  2. 2. About the SpeakerJennifer BrogeeChief Information Officer, myStaffingPro• with myStaffingPro since 1998Certified Usability Analyst• 1 of 3300 worldwide• Certified by Human Factors Int’lContact Info:• jennifer@mystaffingpro.com• twitter.com/jenniferbrogee
  3. 3. What is Usability?• “Usability refers to the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction.” • ISO 9241-11• “After all, usability really just means that making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether its a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated.” •Steve Krug, Dont Make Me Think
  4. 4. 1. Be Accommodating Let applicants use their favorite browser • IE, Firefox, Chrome, Safari • Allow plain text option for screen reader (508 Compliance) • MobileSource: Wikipedia compilation of statistics from multiple sourceshttp://en.wikipedia.org/wiki/Usage_share_of_web_browsers
  5. 5. 1. Be AccommodatingMobile growing exponentially• Source: Wikipedia compilation of statistics from multiple sources Mobile Usage 2011 7.1% 2010 4.1% 2009 1.2% 2008 0.0%
  6. 6. 2. Show Your True ColorsEmployment branding• Career site, from job board, & from search engines 00 ?
  7. 7. 2. Show Your True ColorsPersonalizecommunicationto match yourcultureWalk throughthe process asan applicant
  8. 8. 3. Make it easy to apply nowNumber of clicks to get to a list of jobs Not So Good: Good: Source: Shaker Consulting
  9. 9. 3. Make it easy to apply nowNumber of clicks to get to online applicationJob Board 1. 2. 3. 4.
  10. 10. 4. Provide Clear and Relevant Job InformationWrite easy to understand job titles anddescriptionsAvoid abbreviations or industry jargonInclude real job requirements• “We recognize that usability is no longer enough. We need to go beyond making it so that people can complete a task; we have to make sure that they will.” • Dr. Eric Schaffer, CEO, Human Factors International
  11. 11. 4. Provide Clear and Relevant Job Information Source: Shaker Consulting
  12. 12. 5. Outline ExpectationsInclude clear instructions and feedbackDefine materials neededIdentify next steps Welcome
  13. 13. 5. Outline ExpectationsWhen “Optional” is RequiredApply Now > Create Account, then what?
  14. 14. 6. Collect Only What You Need Collect only relevant information for next step Build trust Relevant: Not So Relevant:
  15. 15. 6. Collect Only What You Need A great online application: • Allows an applicant to demonstrate his/her fit without jumping through hoops • Helps HR choose the best applicants while saving time Use a Phase 2 application to collect info needed later • Our research found that a two-step application process increased the application completion rate by 20%
  16. 16. 7. Keep Forms Small A key aspect of usability is reducing memory load • “…short-term memory famously holds only about 7 chunks of information, and these fade from your brain in about 20 seconds.” • Jakob Nielsen, “Short Term Memory and Web Usability” Source: http://www.useit.com/alertbox/short-term-memory.html
  17. 17. 7. Keep Forms Small Forms should be: • Simple • Similar in field length • EASY! Provide the opportunity to save
  18. 18. 8. Give Progress Updates Identify the applicant’s location in the online process
  19. 19. 8. Give Progress Updates Provide confirmation when complete • Confirmation message during online process • Thank you email
  20. 20. 9. Follow-up Often Applicants want to know if they are no longer being considered Respect applicants’ time Source: Shaker Consulting
  21. 21. 9. Follow-up Often Allow applicants to check status online Send status update emails
  22. 22. 10. Build a Relationship Make your career site sticky • Allow applicants to sign up to be notified about new openings Blogs Videos Content
  23. 23. 10. Build a Relationship Connect using social media • Facebook, Twitter, YouTube channel, LinkedIn profile
  24. 24. Review:10 Steps to a Usable Career Site1. Be accommodating2. Show your true colors3. Make it easy to apply now4. Deliver clear and relevant job information5. Outline expectations6. Collect only what you need at each step7. Keep forms small8. Give progress updates9. Follow-up often10. Build a relationship
  25. 25. Career Site Tools for Self-AnalysisVisit http://usability.mystaffingpro.com forthe following tools:• Usability Quiz• Usable Not Confusable White Paper• Webinar Recording• Powerpoint SlidesmyStaffingPro demo or 30 day trial
  26. 26. ContributionsThanks to the following people and organizations who contributed to this presentation: Joe Murphy, Owner, Shaker Consulting Julia Friemering, Director of Marketing, myStaffingPro Melisa Zachrich, Certified Usability Analyst, Hanson, Inc. Human Factors International
  27. 27. Thank you for Attending Jennifer Brogee, CIOmyStaffingPro Applicant Tracking System http://myStaffingPro.com sales@mystaffingpro.com 800-939-2462

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