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Wla 2008 Annual Evans 050808

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"From Dress Casual to Eye Candy: Outfitting Our Libraries for Online Social Networking"

"From Dress Casual to Eye Candy: Outfitting Our Libraries for Online Social Networking"

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    • 1. From Dress Casual to Eye Candy: Outfitting Our Libraries for Online Social Networks 2008 Westchester Library Association Annual Conference May 9, 2008 Tarrytown, New York ****************************** Presented by Prof. Beth Evans Brooklyn College Library Brooklyn College of the City University of New York
    • 2. Brooklyn College Library on Youtube: Finding Articles with Journal Indexes Have a listen!
    • 3. Slow Motion A seven minute show – Two 30 second views with voice-overs
    • 4. Bracken Library, Ball State University on MySpace Have a listen!
    • 5.  
    • 6. Ball State University Libraries on the Web But where are the videos? Can you find them? Take a look.
    • 7. Take a look!
    • 8. Media & MySpace: A Natural Fit
      • Music easy to add from MySpace member profiles - MySpace music search
      • Music player widgets available in abundance
    • 9.
      • Video available from MySpaceTV
      • Video available from other sources to embed on social network profiles as redirect code (youtube, bliptv, etc.)
    • 10.  
    • 11. Honda MySpace Profile Design Contest - 2007
    • 12. Video-making advice from librarians at the ACRL Distance Learning Discussion Group:
      • Keep it short (max. 30 seconds)
      • - modules are more easily updated
      • - readers may have a short attention span
      • Use students as actors
    • 13. Free2 Campaign (Bay Area Library & Information System, Peninsula Library System and Silicon Valley Library System) Patrons deliver the message. Have a listen.
    • 14. Still-Photo Images & Library Instruction: Succinct, Step-by-Step Demos Take a look!
    • 15. Animoto: Set Photos to Music
      • Getting a Book at the Brooklyn College Library
      • Highlights of the Music Library – will use Scott Massarsky’s “These Hallow Strings”
      • Here for the Books – will use Wounded Buffalo Theory’s “Here for the Cars”
      • Special Collections – Paul G. Maziar will be creating a spoken word piece about Brooklyn
      • Emailing Database Results – will seek permission to use Rusted Root’s “Send Me on My Way”
    • 16. Facebook: If you put a librarian in a school uniform, will she fit in?
      • Facebook, in the beginning, didn’t notice the libraries
      • Facebook shut the libraries down
      • Librarians, not libraries, venture into Facebook
      • Facebook Groups enable a Library presence through an individual
      • Facebook Pages allow a library presence
    • 17.  
    • 18.  
    • 19. How else can libraries use social networks?
      • Reference – incoming and push
      • Marketing – events, resources, services and needs
      • Networking for forming collaborations and connections
      • Providing a public forum
    • 20.  
    • 21. Crowdsourcing of Reference You have to be there to hear the questions being asked.
    • 22. Stepping into the Waters: What to Expect
    • 23. Where is Everybody? Choosing Your Social Network Platform
      • MySpace || Facebook || Beebo || Black Planet || Linkedin || Orkut (Find them all on Wikipedia )
      • Network Convergence – Flock
      • Social Networking in Real-Time
        • Photophlow – Chatrooms in Flickr
        • Videophlow – Chatrooms in Youtube
        • SeeToo - chatrooms for video on local computer
    • 24. The Web Site Lives on… So Make it Student-Focused
      • In designing a library web site, “use a portal approach where users first identify themselves as belonging to one of several groups.”
      • Shu Liu, “Engaging Users: The Future of Academic Library Web Sites,” College and Research Libraries, January 2008, Vol. 69, No. 1 - http://www.ala.org/ala/acrl/acrlpubs/crljournal/backissues2008/crljanuary08/crljan08.cfm
      • Brooklyn College Library creates an online student lounge
        • Develop site with User Interface (UI) components ( igoogle || Netvibes || Pageflakes )
        • Populate with apps and widgets
    • 25. Device Matters - Mobile is the future
      • “ Consumers want to take the internet with them wherever they go…The cell phone is becoming the defacto internet device”
      • David Kirkpatrick, Senior Editor, Fortune ( World Economic Forum 2008, “The Future of Mobile Technology ”)
      • Content designed for device
        • “ Third Screen” concept - Art , Advertisement , or Porn ?
        • keitai shousetsu – novels written on and for cell phones
      • Programming designed for device
        • Twitter – blogging for cell phones
        • Feed2Mobile - gets RSS feed and adapts content for delivery on mobile device
        • Facebook applications for cell phones
    • 26. Place Matters
      • “ Everyone assumes that the mobile internet will be like the traditional internet. They assume that you will be browsing the same way … I don’t think so at all… This whole notion of location-based services is a new category that will drive whole new categories of services”
      • Eric Schmidt, CEO, Google ( World Economic Forum 2008, “The Future of Mobile Technology ”)
      • In the U.S. the FCC requires that all carriers meet certain criteria for supporting location-based services
      • Location Based Services (LBS) are information services accessible with mobile devices through the mobile network and utilizing the ability to make use of the location of the mobile device.
    • 27. Benefits of LBS
      • For the User
        • Request the nearest business or service, such as an ATM or restaurant (in a physical library, find a book, a service point, a person)
        • Receive alerts, such as notification of a sale on gas or warning of a traffic jam (on a campus, receive library over-due notices when near the library)
      • For the Provider
        • Resource tracking: Objects without privacy controls, using passive sensors or RF tags, such as packages (in libraries, track mobile devices used for loaner programs, books improperly shelved)
        • Proximity-based notification (push or pull): Targeted advertising, buddy list, common profile matching (in large library facilities, notify about events going on in the building)
    • 28. Our Users: A Precious Commodity
        • Are our users eager to find us and collaborate with us on social networks or will their interest wane?
        • Some final thoughts from American Public Media’s Marketplace
    • 29. Thank you! Beth Evans [email_address]

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