Wla 2008 Annual Evans 050808

Slide 1: From Dress Casual to Eye Candy: Outfitting Our Libraries for Online Social Networks 2008 Westchester Library Association Annual Conference May 9, 2008 Tarrytown, New York ****************************** Presented by Prof. Beth Evans Brooklyn College Library Brooklyn College of the City University of New York

Slide 2: Have a listen! Brooklyn College Library on Youtube: Finding Articles with Journal Indexes

Slide 3: Slow Motion A seven minute show – Two 30 second views with voice-overs

Slide 4: Bracken Library, Ball State University on MySpace Have a listen!

Slide 6: Ball State University Libraries on the Web But where are the videos? Can you find them? Take a look.

Slide 7: Take a look!

Slide 8: Media & MySpace: A Natural Fit • Music easy to add from MySpace • Music player widgets available in abundance member profiles - MySpace music search

Slide 9: • Video available from MySpaceTV • Video available from other sources to embed on social network profiles as redirect code (youtube, bliptv, etc.)

Slide 11: Honda MySpace Profile Design Contest - 2007

Slide 12: Video-making advice from librarians at the ACRL Distance Learning Discussion Group: • Keep it short (max. 30 seconds) - modules are more easily updated - readers may have a short attention span • Use students as actors

Slide 13: Free2 Campaign (Bay Area Library & Information System, Peninsula Library System and Silicon Valley Library System) Patrons deliver the message. Have a listen.

Slide 14: Still-Photo Images & Library Instruction: Succinct, Step-by-Step Demos Take a look!

Slide 15: Animoto: Set Photos to Music • Getting a Book at the Brooklyn College Library • Highlights of the Music Library – will use Scott Massarsky’s “These Hallow Strings” • Here for the Books – will use Wounded Buffalo Theory’s “Here for the Cars” • Special Collections – Paul G. Maziar will be creating a spoken word piece about Brooklyn • Emailing Database Results – will seek permission to use Rusted Root’s “Send Me on My Way”

Slide 16: Facebook: If you put a librarian in a school uniform, will she fit in? • Facebook, in the beginning, didn’t notice the libraries • Facebook shut the libraries down • Librarians, not libraries, venture into Facebook • Facebook Groups enable a Library presence through an individual • Facebook Pages allow a library presence

Slide 19: How else can libraries use social networks? • Reference – incoming and push • Marketing – events, resources, services and needs • Networking for forming collaborations and connections • Providing a public forum

Slide 21: Crowdsourcing of Reference You have to be there to hear the questions being asked.

Slide 22: Stepping into the Waters: What to Expect

Slide 23: Where is Everybody? Choosing Your Social Network Platform • MySpace || Facebook || Beebo || Black Planet || Linkedin || Orkut (Find them all on Wikipedia) • Network Convergence – Flock • Social Networking in Real-Time – Photophlow – Chatrooms in Flickr – Videophlow – Chatrooms in Youtube – SeeToo - chatrooms for video on local computer

Slide 24: The Web Site Lives on… So Make it Student-Focused In designing a library web site, “use a portal approach where users first identify themselves as belonging to one of several groups.” Shu Liu, “Engaging Users: The Future of Academic Library Web Sites,” College and Research Libraries, January 2008, Vol. 69, No. 1 - http://www.ala.org/ala/acrl/acrlpubs/crljournal/backissues2008/crljanuary08/crljan08.cfm • Brooklyn College Library creates an online student lounge – Develop site with User Interface (UI) components (igoogle || Netvibes || Pageflakes) – Populate with apps and widgets

Slide 25: Device Matters - Mobile is the future “Consumers want to take the internet with them wherever they go…The cell phone is becoming the defacto internet device” David Kirkpatrick, Senior Editor, Fortune ( World Economic Forum 2008, “The Future of Mobile Technology”) • Content designed for device – “Third Screen” concept - Art, Advertisement, or Porn? – keitai shousetsu – novels written on and for cell phones • Programming designed for device – Twitter – blogging for cell phones – Feed2Mobile- gets RSS feed and adapts content for delivery on mobile device – Facebook applications for cell phones

Slide 26: Place Matters “Everyone assumes that the mobile internet will be like the traditional internet. They assume that you will be browsing the same way … I don’t think so at all… This whole notion of location-based services is a new category that will drive whole new categories of services” Eric Schmidt, CEO, Google ( World Economic Forum 2008, “The Future of Mobile Technology”) • In the U.S. the FCC requires that all carriers meet certain criteria for supporting location-based services • Location Based Services (LBS) are information services accessible with mobile devices through the mobile network and utilizing the ability to make use of the location of the mobile device.

Slide 27: Benefits of LBS For the User – Request the nearest business or service, such as an ATM or restaurant (in a physical library, find a book, a service point, a person) – Receive alerts, such as notification of a sale on gas or warning of a traffic jam (on a campus, receive library over-due notices when near the library) For the Provider – Resource tracking: Objects without privacy controls, using passive sensors or RF tags, such as packages (in libraries, track mobile devices used for loaner programs, books improperly shelved) – Proximity-based notification (push or pull): Targeted advertising, buddy list, common profile matching (in large library facilities, notify about events going on in the building)

Slide 28: Our Users: A Precious Commodity Are our users eager to find us and collaborate with us on social networks or will their interest wane? Some final thoughts from American Public Media’s Marketplace

Slide 29: Thank you! Beth Evans bevans@brooklyn.cuny.edu