IT has become so ubiquitous that it should be managed as a commodity like electricity rather than as a potential source of strategic advantage. Smart businesses would refrain from devoting large portions of their capital budgets to the latest, greatest technology because overspending is far riskier than under-spending--it siphons resources away from the ability to make products, deliver services, and satisfy customers.
Carr, Nick. “IT Doesn’t Matter”, Harvard Business Review, 2003.
“ If we are to enjoy the efficiencies and other benefits of the virtual organization, we will have to rediscover how to run organizations based more on trust than on control. Virtuality requires trust to make it work: Technology on its own is not enough.”
Our profession is based on our ability to communicate with our clients & our colleagues in a variety of situations, & on our ability to master technology. Ours is a profession equipped to work in the virtual world -