GM and IT


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  • GM and IT

    1. 1. Ron Shelby CEO, XMLSolutions Corporation e-Business: Real Data Issues February 12, 2001 e-Commerce Data Challenges
    2. 2. Ron Shelby Data Management History <ul><li>Established data management - Travelers Canada </li></ul><ul><li>Data Administrator - US Dept of Interior </li></ul><ul><li>Consultant - American Management Systems </li></ul><ul><li>Head of information management: </li></ul><ul><ul><li>Connecticut Mutual </li></ul></ul><ul><ul><li>USF&G </li></ul></ul><ul><li>Vice President of Data Warehousing - American Express </li></ul><ul><li>Head of Data Warehousing - General Motors </li></ul>
    3. 3. History of Data Management <ul><li>Techniques </li></ul><ul><ul><li>Data and Business Modeling </li></ul></ul><ul><ul><li>Canonical synthesis </li></ul></ul><ul><ul><li>Business rules </li></ul></ul><ul><ul><li>Object modeling </li></ul></ul><ul><li>Scope </li></ul><ul><ul><li>Storage-oriented </li></ul></ul><ul><ul><li>Rationalizing data elements </li></ul></ul><ul><ul><li>Application-wide </li></ul></ul><ul><ul><li>Across a function </li></ul></ul><ul><ul><li>Organization-wide </li></ul></ul>
    4. 4. Why The Web?
    5. 5. The Business Context <ul><li>It’s all e-Business </li></ul><ul><li>Communications Revolution </li></ul><ul><li>Shorter product lifecycles </li></ul><ul><li>Moore’s Law </li></ul><ul><li>Information Technology Impact </li></ul><ul><ul><li>Increases Productivity </li></ul></ul><ul><ul><li>Destroys Profits </li></ul></ul>3
    6. 6. E-Business Domains Customer Supplier GM Employee Alliance/ Equity Dealer Eng. Supplier 5
    7. 7. GM Business Innovations <ul><li>Business 2 Employee </li></ul><ul><ul><li>Socrates Portal </li></ul></ul><ul><li>Business 2 Business </li></ul><ul><ul><li>GM TradeXchange </li></ul></ul><ul><li>Business 2 Customer </li></ul><ul><ul><li>BuyPower </li></ul></ul><ul><ul><li>OnStar </li></ul></ul>6
    8. 8. Building the Extended Enterprise IntraNET ExtraNET InterNET 100% GM Owned Non-equity Mgmt Tech Co-op COE 50/50 JV Design Product Business Services Customer Experience Produce Product 7 Suppliers Products Schedules Customers Dealers Employees
    9. 9. GM’s e-Business Evolution 8 B2B2C Supplier 2/Trading Customer Employee Supplier/Collaborators Supplier
    10. 10. Increasing Data Challenges DU2: What’s on the Lot 9
    11. 11. Data Diversity <ul><li>Data sources from separate islands </li></ul><ul><li>Country islands </li></ul><ul><li>Functional islands </li></ul><ul><li>Application islands </li></ul><ul><li>Organizational islands </li></ul><ul><li>From a record focus to a document focus </li></ul>
    12. 12. Point-to-Point: Non-Scalable Enterprise Integration Approach
    13. 13. Why XML ? Critical need for a universal interchange syntax that enables interchange between heterogeneous systems... 10
    14. 14. XML <ul><li>Serializes data </li></ul><ul><li>Document-centric </li></ul><ul><li>Can imbed metadata </li></ul><ul><li>Enables machine-to-machine automation </li></ul><ul><li>Forms the foundation for enterprise-to-enterprise information integration </li></ul>
    15. 15. Initial Vision Vision “ Become the automotive industry leader in real-time communications between GM and its supply chain by 2001.” Vision “ To establish the world’s leading virtual marketplace enabling multiple buyers and sellers to conduct business and improve supply chain management.”
    16. 16. TradeXchange Overview TradeXchange Portal Applications Catalog Procurement Many Buyers Auction Services Reverse Auction Bid / Quote Supply Order Supply Chain Mgmt Financial Services Design Collaboration XML Engine Databases Commerce One Trading Community XML EDI Web Browser Many Suppliers Suppliers Suppliers Suppliers Buy Site APS ERP PDM Infrastructure (Telecom, Public Internet, ANX)
    17. 17. Covisint GM, Ford, DaimlerChrysler, Renault/Nissan, Toyota, Oracle and Commerce One Creating A Global Automotive Supply Chain Network
    18. 18. Automotive –Xchange Now Covisint <ul><li>A Joint Venture between General Motors,Ford, DaimlerChrysler,Renault/Nissan, Toyota, Oracle and Commerce One </li></ul><ul><li>Open to All OEMs, Suppliers, and Dealers </li></ul><ul><li>Comprehensive Portfolio of Services </li></ul><ul><ul><li>Sourcing & Procurement </li></ul></ul><ul><ul><li>Supply Chain Management </li></ul></ul><ul><li>Primary Benefits </li></ul><ul><ul><li>Streamlined Flow of Products & Information </li></ul></ul><ul><ul><li>Improved Integration and Collaboration </li></ul></ul><ul><ul><li>More Competitive Supply Network </li></ul></ul>
    19. 19. Covisint Vision Content Partners Bidding & Negotiations Spot Purchases Transaction Processing Buyer Self Service Supplier Self Service General Information Supplier Directory Integration Kits Supply Chain Planning Client A Client A Suppliers Marketplaces Dealers, Distributors Customers OEMs, Tier1-Tier x Suppliers
    20. 20. e-Business Ecosystem Global 2000 Company Customer E-Marketplace
    21. 21. Making B2B2C Happen
    22. 22. OTD Technical Architecture Wrapper(s) Web Engines Outsourced Services Legacy Applications Data Decision Support Portals Order to Delivery Supply Power e-GM BuyPower Web Applications Integration Framework
    23. 23. Data Challenges e-Commerce <ul><li>Document-centric </li></ul><ul><li>Data from many sources </li></ul><ul><li>Short implementation time </li></ul><ul><li>Skills and tools of today’s vendors </li></ul><ul><li>Growing semantic diversity </li></ul><ul><li>Many flavors of XML </li></ul><ul><li>Need for corporate vocabulary based on corporate semantic model </li></ul>
    24. 24. Impact of B2B e-Commerce <ul><li>Slow and expensive integration projects </li></ul><ul><li>Choice between risky replacement and expensive interfacing </li></ul><ul><li>EAI vendor focus on point-to-point data mapping drives cost, complexity, risk </li></ul><ul><li>Vendor use of proprietary XML “standards” creating more islands of information </li></ul>
    25. 25. XML forms the foundation for enterprise-to-enterprise information integration
    26. 26. Many-to-Many: Scalable Enterprise Integration Approach
    27. 27. The Collaboration Hub
    28. 28. OnStar Virtual Advisor Integration Hub PalmPilot Windows CE GSM SMS WAP+PCS Fax E-Mail Pager OnStar Virtual Advisor Gateway Browser Internet Wireless Networks Intranet Extranet Satellite Networks Email Call Center Oracle/IBM “ Internal Content” Any Internal Source Call Center Email News Stocks Weather “ External Content” Any Internet Source News
    29. 29. Choose The Right Approach <ul><li>Avoid point-to-point application integration </li></ul><ul><li>Technology and market expertise </li></ul><ul><li>Support for all XML dialects </li></ul><ul><li>Products easily integrate with other B2B applications </li></ul><ul><li>Map to and from a semantic model based on a shared vocabulary </li></ul>
    30. 30. The Collaboration Hub: Reducing Interface Complexity <ul><li>Consolidates data </li></ul><ul><li>Simplifies changes </li></ul><ul><li>Reduces number of interfaces </li></ul><ul><li>Reduces costs and delivery times </li></ul><ul><li>Easier to add subscribers </li></ul>External Applications HUB Legacy Applications Common Format, Semantics Channel Applications Common Format, Semantics
    31. 31. Where Companies are Starting
    33. 33. Common Semantics <ul><li>Lack of common semantics will greatly hinder e-commerce in the intermediate and long term. </li></ul><ul><li>For e-commerce to use XML to its full potential, the common semantics problem must be resolved </li></ul><ul><li>XML does not directly solve the semantics problem </li></ul><ul><li>Example: Purchase Order Number, P_123, PO_Num, and PN </li></ul>
    34. 34. Create a Corporate Vocabulary <ul><li>Pinpoint strategic business information </li></ul><ul><li>Extend from vertical industry standards </li></ul><ul><li>Uncover and leverage metadata and semantics from legacy systems </li></ul><ul><li>Extract naming standards, corporate entities, attributes, elements and semantics </li></ul><ul><li>Conduct business using the same syntax & semantics </li></ul><ul><li>Create Document Type Definitions (DTDs & schemas) </li></ul>
    35. 35. Web-Enabled EDI <ul><li>Standard vocabulary for business communication </li></ul><ul><li>Mapping of X12 and EDIFACT to XML </li></ul><ul><li>Multi-lingual transaction sets </li></ul><ul><li>XSL output is human- and ANY machine-readable, allowing for complete query and analysis </li></ul><ul><li>Ability to multipurpose output </li></ul><ul><li>Leverage existing legacy data </li></ul>
    36. 36. Web-Enabling EDI/Direct Materials <ul><li>Securely send and receive data using widest variety of transport and security protocols available. </li></ul><ul><li>Enterprise level workflow solution to define, model and automate business processes. </li></ul>
    37. 37. Web-Enabling E-Commerce <ul><li>Platform for managing Direct and Indirect e-Procurement </li></ul><ul><li>Enterprise-to-Enterprise Integration </li></ul><ul><li>3:1 speed to market </li></ul><ul><li>Vertical Industry Transaction Sets (AIA, AIAG, CIDX & many others) </li></ul><ul><li>Highly extensible to meet the ever-changing needs of business partners and customers </li></ul>
    38. 38. Business Issues <ul><li>Yet 80% supplying partners are still unable to trade electronically </li></ul><ul><li>Costs 10 times as much to transact manually than electronically </li></ul><ul><li>New XML-based formats are used for data interchange (xCBL, cXML, RosettaNet, and ebXML) but need to link into existing systems </li></ul><ul><li>Internet technologies will cause disaggregation of corporate functions </li></ul>
    39. 39. Business-to-Business-to-Customer <ul><li>B2B Nirvana is Collaboration </li></ul><ul><li>B2B2C – customer drives specific product requirements and demands which require dynamic supply chain automation </li></ul><ul><li>Mass customization – produce at scale and speed required to fulfill customized orders </li></ul><ul><li>Examples: GM Buy Power; Dell; Gateway </li></ul>
    40. 40. B2B Collaborative Ecosystem Customer Business-to-Business Business-to-Exchange Exchange-to-Exchange Global 2000 Company E-Marketplace
    41. 41. The Future of B2B e-Commerce <ul><li>Rapid adoption e-Business systems </li></ul><ul><li>Many exchanges </li></ul><ul><li>Many different XML “standards” </li></ul><ul><li>Many exchanges “hubs” </li></ul><ul><li>XML transformation engines at the center of every exchange hub </li></ul><ul><li>Opportunity to re-deploy corporate data models to neutral, common vocabulary for XML </li></ul>
    42. 42. The Future
    43. 43. Dis -Aggregation To Communities
    44. 44. Questions…