Design brief

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  • Design brief

    1. 1. Apple Shop ProgramDesign BriefYamada Techland Fukuoka Kashii, – Fukuoka, JapanFIN # FIN01893Prepared by: Jotaro Miyamoto, 6/28Reviewed and Approved by: Name, DateAPPLE NEED-TO-KNOW CONFIDENTIAL: Do NOT forward, copy, or otherwise replicate or disseminate verbally, electronically, or in hardcopy except tothose individuals within your organization who have a legitimate business need to know the information, and who have agreed in writing, to keep itconfidential, unless Apple has given prior written authorization.Copyright (C) 2007 Apple Europe, Inc.
    2. 2. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationPlease complete section 1, 2, or 3 depending on the focus ofthe brief.1 NEW LOCATION Program Type Requested Configuration Primary Apple Inline Table (Single) iPad endcap Apple Inline Table with carpet and iPad endcap Secondary none noneRefer to Appendix for reference to Apple Branded Program standard configurations2 EXPANSION Program Type Existing / Requested Configuration Existing ExpansionRefer to Appendix for reference to Apple Branded Program standard configurations3 RELOCATION Program Type Existing / Requested Configuration Existing ProposedRefer to Appendix for reference to Apple Branded Program standard configurationsApple Shop Program Design Brief Apple Confidential
    3. 3. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationRetailer InformationPlease provide the following information. Store name (& Apple ID) Yamada Techland Fukuoka Kashii (Apple ID: 240530) Address 5-8-1 Chihaya Higashi-ku Fukuoka Japan 814-0033 Location Description located along National Road Store Rating B (Standard store/no customized opportunities) Floors The retailer is on 2 floors with the proposed Apple area being on the 2nd floor Store Traffic 10,000 p/w CPU Sales (Actual) 110 p/w Mac Sales (Actual) Mac sales averaged over the last 12 months - 5 p/w Mac Sales (Target) 15 p/w Proposed Installation Date 23 August 2011, 9:00am Proposed Marcom Installation Date 23 August 2011, 9:00am Proposed Opening Date 27 August 2011, 9:00am Removals/Pre-Installation Work none Local Store Contact Store Manager 092-674-3120 Local Apple Contact N/AApple Shop Program Design Brief Apple Confidential
    4. 4. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationLocationPlease supply a map of the retailer location within city usingGoogle maps or Google Earth.Apple Shop Program Design Brief Apple Confidential
    5. 5. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationExteriorPlease supply a picture of the main store exterior showing themain entrance and windows. Example imageApple Shop Program Design Brief Apple Confidential
    6. 6. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationExisting Floor PlanSupply a floor plan showing the entire floorclearly marking the following (whereapplicable):12 Existing Mac merchandising3 Existing iPad merchandising4 Existing iPod merchandising Existing iPhone merchandising Reseller PC category Reseller tablet category (existing or proposed) PC Category Adjacent fixtures dedicated 2 Tablet/ to the Apple ecosystem netboo 3 1 k Direction of traffic categor EXISTING Apple   Primary y Corner SecondaryApple Shop Program Design Brief Apple Confidential
    7. 7. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationProposed Floor PlanSupply a floor plan showing the entire floorclearly marking the following (whereapplicable):12 Proposed Mac merchandising3 Proposed iPad merchandising4 Proposed iPod merchandising Proposed iPhone merchandising Reseller PC category Reseller tablet category (existing or proposed) PC Category Adjacent Adjacent fixtures dedicated Apple to the Apple ecosystem accessori es Direction of traffic   Primary Secondary 2 1 Tablet/ Netboo kcatego Proposed Apple Corner ryApple Shop Program Design Brief Apple Confidential
    8. 8. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationProposed Floor Plan (Detailed)Supply a floor plan showing the immediatearea surrounding the proposed AppleBranded Program elements.Clearly indicate adjacent reseller fixturesand architectural features such as columns.Provide detailed measurements showingproximities of Apple fixtures to theseitems. 1000m m 900mm 2250mm 6120mm 1600mm 4500m mApple Shop Program Design Brief Apple Confidential
    9. 9. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationExisting Mac MerchandisingPlease provide details and photos of existing branded andunbrandedMac merchandising currently within the store.Branded Merchandising Unbranded Merchandising Photo no Photo Location in store none Location in store 2nd floor within PC section Description none Description Unbranded Mac display(PPG) Condition none Condition Poor condition Action none Action change to branded fixture(Apple shop)Apple Shop Program Design Brief Apple Confidential
    10. 10. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationExisting iPod MerchandisingPlease provide details and photos of existing branded andunbrandediPod merchandising currently within the store.Branded Merchandising Unbranded Merchandising Photo Photo Location in store none Location in store 2nd floor within MP3 section Description none Description Unbranded iPod display Condition none Condition good condition Action none Action no changeApple Shop Program Design Brief Apple Confidential
    11. 11. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationExisting iPad MerchandisingPlease provide details and photos of existing branded andunbrandediPad merchandising currently within the store.Branded Merchandising Unbranded Merchandising Photo Photo Location in store none Location in store 2nd floor within PC section Description none Description Unbranded iPad display(PPG) Condition none Condition Poor condition Action none Action change to branded fixture(Apple shop)Apple Shop Program Design Brief Apple Confidential
    12. 12. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationExisting iPhone MerchandisingPlease provide details and photos of existing branded andunbrandediPhone merchandising currently within the store.Branded Merchandising Unbranded Merchandising Photo Photo Location in store Example: 2nd floor within Smartphone section Location in store 2nd floor within Smartphone section Description Example: iPod endcap Description Unbranded iPhone display Condition Example: Poor condition, screen not working Condition poor condition Action Example: To be removed Action no changeApple Shop Program Design Brief Apple Confidential
    13. 13. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationAdditional InformationPlease provide the following information. CARPET ADDITIONAL MERCHANDISING Is carpet required? SOFTWARE 10 (Carpet is required on all Apple Shop and Inline configurations, Yes with the exception of single and iWork 5 back-to-back tables) iLife 5 Mac OS X Snow Leopard 0 ACCESSORIES 60 CATEGORY HEADERS Mice 10 Dimensions (H x W x D) 200mm x 900mm x 10mm Keyboards 20 Material (Foamex, PVC, Backlit) polystryrene panel Apple TV 10 Text Mac Accessories/iPad Accessories/ Time Capsule 10 Cables 10Apple Shop Program Design Brief Apple Confidential
    14. 14. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix Merchandising InformationAdditional InformationPlease provide any additional information or pictures to illustratekey factors, such as delivery restrictions (timings and physical). Issue Description check the survey report check the survey report Example image Example imageApple Shop Program Design Brief Apple Confidential
    15. 15. TM and © 2010 Apple Inc. All rights reserved.

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