We Build Trust !
Market
• GDP
– The real estate market
will reach a whopping
US$24 billion (3.5% of
GDP)
3.30% 3.50%
4.70%
2003 2005 2010
i...
• Growth Rate
– The real estate market
is pegged to grow at a
staggering 7.4% every
year
4.60%
7.40%
July-Sept 2004 July-s...
Trends
• Aesthetic appeal
• Infrastructure
• Good elevations
• Developments in outskirts
Geographical distribution
• Pune
• Pimpri-Chinchwad
• Mumbai
Segments
• Commercial
• Malls
• Shopping centre
• Residential Buildings
Core Values
• Excellent customer relationship
• Finest Quality
• Easy financing options for customers
• Customer friendly
...
Perceptual Map
LOW(Y)
HI
HI LOW(X)
Modi
Builders
Kumar
Clover
Suyog
Gera
Kolte Patil
Key.
Y=Value for Money
X= Trust
Brand Personality
• RELIABLE
• INNOVATIVE
• YOUTHFUL
• TRUSTWORTHY
• EXPERIENCED
• GOODWILL
Brand Identity
Trust
Quality
Experience
Competitor analysis
• Kumar Builders
– Diverting in the Retail . i.e Malls
– Diverting in the Infrastructure, i.e Roads,
D...
Points of Differences
• Only commercial and housing and no
retail
• High Income class segment
• Good locations
Points of Parity
• Value for Money
• Amenities like Club houses and many
more…
• Same product
SWOT
• STRENGTH
– ISO approved Co.
– Building Elevation
– Good past record
– Member of PBAP
– Diversified Co.
• Furniture ...
• WEAKNESS
– Lack of man power
– Gap in take-over of family business by next
generation
– Lack of skills
– Lack of profess...
• OPPORTUNITIES
– Good support from fellow Builders
– Plenty of plots / areas for development in
Pune & out skirts
– 100% ...
• THREATS
– 100% FDI
– losing customer trust
– Changes in FSI / Other Government Rules
VISION
• Modi Builders aims at the top slot of this
business in Pune.
– To provide a home for every family
– To provide ho...
MISSION
......to give our customers a home within reach;
so that its no more a dream
but a decision to enjoy!
• Thanking you,
– Sunny Patel (39 )
– Aditya Shah ( 45 )
– Piyush Bhandari ( 7 )
– Sandeep Modi ( 35 )
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Branding

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Branding

  1. 1. We Build Trust !
  2. 2. Market • GDP – The real estate market will reach a whopping US$24 billion (3.5% of GDP) 3.30% 3.50% 4.70% 2003 2005 2010 infastructure spending as a GDP • Construction industry is the second largest industry in India
  3. 3. • Growth Rate – The real estate market is pegged to grow at a staggering 7.4% every year 4.60% 7.40% July-Sept 2004 July-sept 2005 Growth Rate of construction sector
  4. 4. Trends • Aesthetic appeal • Infrastructure • Good elevations • Developments in outskirts
  5. 5. Geographical distribution • Pune • Pimpri-Chinchwad • Mumbai
  6. 6. Segments • Commercial • Malls • Shopping centre • Residential Buildings
  7. 7. Core Values • Excellent customer relationship • Finest Quality • Easy financing options for customers • Customer friendly • Trustworthy
  8. 8. Perceptual Map LOW(Y) HI HI LOW(X) Modi Builders Kumar Clover Suyog Gera Kolte Patil Key. Y=Value for Money X= Trust
  9. 9. Brand Personality • RELIABLE • INNOVATIVE • YOUTHFUL • TRUSTWORTHY • EXPERIENCED • GOODWILL
  10. 10. Brand Identity Trust Quality Experience
  11. 11. Competitor analysis • Kumar Builders – Diverting in the Retail . i.e Malls – Diverting in the Infrastructure, i.e Roads, Dam, Bridge etc • Gera Developer – Future Plan to Expanding the Projects. – Independent unique design • Brahma Builders – Excessive amenities
  12. 12. Points of Differences • Only commercial and housing and no retail • High Income class segment • Good locations
  13. 13. Points of Parity • Value for Money • Amenities like Club houses and many more… • Same product
  14. 14. SWOT • STRENGTH – ISO approved Co. – Building Elevation – Good past record – Member of PBAP – Diversified Co. • Furniture Business • Garments retail
  15. 15. • WEAKNESS – Lack of man power – Gap in take-over of family business by next generation – Lack of skills – Lack of professionalism
  16. 16. • OPPORTUNITIES – Good support from fellow Builders – Plenty of plots / areas for development in Pune & out skirts – 100% FDI
  17. 17. • THREATS – 100% FDI – losing customer trust – Changes in FSI / Other Government Rules
  18. 18. VISION • Modi Builders aims at the top slot of this business in Pune. – To provide a home for every family – To provide homes at reasonable prices – To provide guidance on property related matters – To provide complete property related services
  19. 19. MISSION ......to give our customers a home within reach; so that its no more a dream but a decision to enjoy!
  20. 20. • Thanking you, – Sunny Patel (39 ) – Aditya Shah ( 45 ) – Piyush Bhandari ( 7 ) – Sandeep Modi ( 35 )
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