Hashtags Built for Speed what you need........

Twitter, Hashtags, Why? To group or track Events: "that presentation sucked #renoignite” Memes: "Microsoft can #suckit" Action: "we need your donations for victims of #ike"

To group or track

Events: "that presentation sucked #renoignite”

Memes: "Microsoft can #suckit"

Action: "we need your donations for victims of #ike"

Fast Hashtags Short Intuitive Memorable Easily used in a sentence Capture a moment or event Backed by influencers

Short

Intuitive

Memorable

Easily used in a sentence

Capture a moment or event

Backed by influencers

Sloooooow Hashtags #boohoowhataboutusgivemeabreak

Feb. 5 th 1:41pm #taxcuts begins

1:41pm first retweet by influencer (Momocrat)‏

2:08pm #taxcuts becomes anthropomorphic

2:31pm failed attempt to co-opt influencer

2:47pm #taxcuts adopted by super tweeter

3:00pm #taxcuts cross-pollination

3:03pm #taxcuts trends on Twitter

3:44pm #taxcuts lend themselves to fun

4:04pm (>3hours) #taxcuts trends to 3 rd spot

Feb. 6 th (1 day) #taxcuts travels to techPresident.com

Feb. 13 th (1 week) #taxcuts travels to gopproblemsolver