#Taxcuts: Twitter Hashtags Built for Speed

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    #Taxcuts: Twitter Hashtags Built for Speed - Presentation Transcript

    1. Hashtags Built for Speed what you need........
    2. Twitter, Hashtags, Why?
      • To group or track
        • Events: "that presentation sucked #renoignite”
        • Memes: "Microsoft can #suckit"
        • Action: "we need your donations for victims of #ike"
    3. Fast Hashtags
      • Short
      • Intuitive
      • Memorable
      • Easily used in a sentence
      • Capture a moment or event
      • Backed by influencers
    4. Sloooooow Hashtags #boohoowhataboutusgivemeabreak
    5. Feb. 5 th 1:41pm #taxcuts begins
    6. 1:41pm first retweet by influencer (Momocrat)‏
    7. 2:08pm #taxcuts becomes anthropomorphic
    8. 2:31pm failed attempt to co-opt influencer
    9. 2:47pm #taxcuts adopted by super tweeter
    10. 3:00pm #taxcuts cross-pollination
    11. 3:03pm #taxcuts trends on Twitter
    12. 3:44pm #taxcuts lend themselves to fun
    13. 4:04pm (>3hours) #taxcuts trends to 3 rd spot
    14. Feb. 6 th (1 day) #taxcuts travels to techPresident.com
    15. Feb. 13 th (1 week) #taxcuts travels to gopproblemsolver
    SlideShare Zeitgeist 2009

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    A synopsis of how the #taxcuts hashtag, became a tr more

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