Raising The Barn: ACTion Alexandria Technology-Aided Barnraising

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Presentation for City of Alexandria's Management & Leadership Institute about ACTion Alexandria, a new civic engagement and grassroots philanthropy project based in Alexandria, Virginia

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Raising The Barn: ACTion Alexandria Technology-Aided Barnraising

  1. 1. Raising The Barn Tracy Viselli, Community Manager [email_address] @ACTionAlexVA | http://facebook.com/ACTionAlexandria
  2. 2. It used to be simple
  3. 3. Barnraising formula
  4. 4. Communities are more complex
  5. 5. But we’re still here
  6. 6. Why ACTion Alexandria? <ul><li>Alexandria was faced with increasing community needs and fewer resources. </li></ul><ul><li>Community members, nonprofit leaders, and city agencies embarked upon year-long assessment of possible solutions. </li></ul><ul><li>Could technology help fill the needs-resources gaps? </li></ul>
  7. 7. <ul><li>Yes </li></ul>
  8. 8. Communities moving online <ul><li>22% of all adults (28% of internet users) signed up to receive alerts about local issues via email or text messaging. </li></ul><ul><li>20% of all adults (27% of internet users) used digital tools to talk to their neighbors and keep informed about community issues. </li></ul><ul><li>Nearly in 1 in 10 social network users (8%) joined an online group focused on community issues in the past year </li></ul><ul><li>Individuals who don’t know neighbors by name (15%) are as likely to keep up with community events by reading community blogs or by joining an online group </li></ul><ul><li>Pew Internet: http://www.pewinternet.org/Reports/2010/Neighbors-Online.aspx </li></ul>
  9. 9. How people choose social actions <ul><li>It’s easy to find </li></ul><ul><li>It speaks to their personal background </li></ul><ul><li>A desire to ‘personally make a difference.’   </li></ul><ul><li>http://www.kent.ac.uk/research/stories/why-donors-choose-charities/2010 </li></ul><ul><li>What better place than in your neighborhood? </li></ul>
  10. 10. Technology-aided barnraising <ul><li>ACTion Alexandria is an online community that will connect neighbors and organizations to solve local problems related to health, homelessness, hunger, education, and literacy. </li></ul>
  11. 11. Partners You
  12. 12. Technology aided engagement
  13. 13. ACTion Alexandria Goals <ul><li>Create an online community that inspires offline action. </li></ul><ul><li>Engage residents and organizations in problem solving to strengthen community ties and increase everyone’s stake in creating positive outcomes for specific community problems. </li></ul><ul><li>Improve the quality of life for our most vulnerable residents through a platform that provides more citizens with an opportunity to identify problems and offer solutions. </li></ul>
  14. 14. Clearinghouse for community action opportunities
  15. 15. Increase citizen engagement
  16. 16. Deepen citizen engagement
  17. 17. Engage new people
  18. 18. Amplify current efforts <ul><li>Volunteers </li></ul><ul><li>Feedback </li></ul><ul><li>Events </li></ul>
  19. 19. 3 Ways To Use It <ul><li>Take an Action </li></ul><ul><li>Start an Action </li></ul><ul><li>Solve a Challenge </li></ul>
  20. 20. Take an action
  21. 21. Start an action
  22. 22. Solve a challenge
  23. 23. When & how does this happen? <ul><li>When </li></ul><ul><li>Phase I: blog launch in September </li></ul><ul><li>Phase II: online community platform launch in January </li></ul><ul><li>How </li></ul><ul><li>Partner outreach </li></ul><ul><li>Community outreach </li></ul><ul><li>Information gathering </li></ul><ul><li>Citizen participation </li></ul>
  24. 24. Sign up at ACTionAlexandria.org

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