Raising The Barn: ACTion Alexandria Technology-Aided Barnraising

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Presentation for City of Alexandria's Management & Leadership Institute about ACTion Alexandria, a new civic engagement and grassroots philanthropy project based in Alexandria, Virginia

Presentation for City of Alexandria's Management & Leadership Institute about ACTion Alexandria, a new civic engagement and grassroots philanthropy project based in Alexandria, Virginia

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  • 1. Raising The Barn Tracy Viselli, Community Manager [email_address] @ACTionAlexVA | http://facebook.com/ACTionAlexandria
  • 2. It used to be simple
  • 3. Barnraising formula
  • 4. Communities are more complex
  • 5. But we’re still here
  • 6. Why ACTion Alexandria?
    • Alexandria was faced with increasing community needs and fewer resources.
    • Community members, nonprofit leaders, and city agencies embarked upon year-long assessment of possible solutions.
    • Could technology help fill the needs-resources gaps?
  • 7.
    • Yes
  • 8. Communities moving online
    • 22% of all adults (28% of internet users) signed up to receive alerts about local issues via email or text messaging.
    • 20% of all adults (27% of internet users) used digital tools to talk to their neighbors and keep informed about community issues.
    • Nearly in 1 in 10 social network users (8%) joined an online group focused on community issues in the past year
    • Individuals who don’t know neighbors by name (15%) are as likely to keep up with community events by reading community blogs or by joining an online group
    • Pew Internet: http://www.pewinternet.org/Reports/2010/Neighbors-Online.aspx
  • 9. How people choose social actions
    • It’s easy to find
    • It speaks to their personal background
    • A desire to ‘personally make a difference.’  
    • http://www.kent.ac.uk/research/stories/why-donors-choose-charities/2010
    • What better place than in your neighborhood?
  • 10. Technology-aided barnraising
    • ACTion Alexandria is an online community that will connect neighbors and organizations to solve local problems related to health, homelessness, hunger, education, and literacy.
  • 11. Partners You
  • 12. Technology aided engagement
  • 13. ACTion Alexandria Goals
    • Create an online community that inspires offline action.
    • Engage residents and organizations in problem solving to strengthen community ties and increase everyone’s stake in creating positive outcomes for specific community problems.
    • Improve the quality of life for our most vulnerable residents through a platform that provides more citizens with an opportunity to identify problems and offer solutions.
  • 14. Clearinghouse for community action opportunities
  • 15. Increase citizen engagement
  • 16. Deepen citizen engagement
  • 17. Engage new people
  • 18. Amplify current efforts
    • Volunteers
    • Feedback
    • Events
  • 19. 3 Ways To Use It
    • Take an Action
    • Start an Action
    • Solve a Challenge
  • 20. Take an action
  • 21. Start an action
  • 22. Solve a challenge
  • 23. When & how does this happen?
    • When
    • Phase I: blog launch in September
    • Phase II: online community platform launch in January
    • How
    • Partner outreach
    • Community outreach
    • Information gathering
    • Citizen participation
  • 24. Sign up at ACTionAlexandria.org