• PortFolio • Summer internship YESEUL KIM firstname.lastname@example.org +82-10-3910-3458
Cover LetterStep forward to “Creative minority” _ Yeseul Kim’s cover letter to IDEO“Creative Minority”, which is a key ideal of education from my undergraduate university, Korea National Universityof Arts. Under this motto and throughout the whole undergraduate course and extra activities in various field, Ifound myself that has talents and interests in communicating with people and creating valuable and sustainabledesign output. I have challenged to achieve my goal which is being an outstanding person in design field, espe-cially in solving problems for the upcoming complex future. Also, I have a strong passion for realizing the belief ‘mydesign is for helping clear communication and making human life better.’Currently, I am in master’s course in Korea Advanced Institute of Science and Technology. I am involved in designmedia laboratory and have conducted several projects related to interaction design and user experience. Withbasis on graphic and communication design from undergraduate, now I became a researcher of interaction designand human computer interaction. This changes my view point toward multilateral thinking in the interpretation ofpeople’s needs and fast changing society. With these backgrounds, I am challenging another great opportunitywhich may positively effect to my whole design life. I would step forward to be a creative and competitive personif getting the favorite position in IDEO.Belows are my key design directions that can be contributed to your company during internship.1. contributing to media and communication design by aesthetic and pragmatic solutions2. in- depth understanding various aspects of problem from business value to benefits for human3. productive and creative performance to accomplish good teamwork as well as individuals.4. expressing ideas in several ways; I am well in hand drawing, prototyping and also making digital output.Thank you for your consideration. I hope to receive a positive response and get a chance to prove myself to be a“Creative Minority” in the design field.Sincerely,Yeseul Kim
EducationBachelor in Visual Communication Design Master Candidate in Industrial DesignK’Arts Korea National University of Arts KAIST Korea Advanced Institute of Science and TechnologyClass of 2011 Class of 2013 Communication Interaction - Visual Communication Design - - Human Computer Interaction - - Branding - - Media Interactive Design - - Graphic and Editorial - - User Centered Design -Experience 2011.02 ~ 2011.07 2011.09 ~ Present D’strict Digital 4D company UX / UI Designer Interface Design Design Media Lab in KAIST ResearcherSkills -User Experience Design, Human Computer Interaction -Interaction Design, Prototyping -Graphic Design, Typography, Editorial
STODIO DUMBAR About Dumbar Visual Branding Free Spirit01 Dutch Government EU 2004 Interface Design Dutch government introduces Typeface corporate typeface. Logo Rijksoverheid Client //////////////////////////////////////// Project ////////////////////////////////////// Outcome //////////////////////////////////// > User Experience Web & Mobile Force Police C Broadcasting Spoorwegen TNT Post Application Design, Prototype Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// C, a Dutch broadcasting organisation for art and culture. Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Initiated in 2006, ongoing. Name creation and visual identity design of all aspects of the broad- casting company, up to promotional items and station calls. Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// C focuses on all aspects of art and culture, for large and small audiences. The organisation needs to campaign for subscribers in order to op- erate within the public domain of broadcasting. Studio Dumbar created the name C as well as the colourful, multi-layered logo and a range of vari- ants. By using these variants, C can present itself with a recognisable style, but will not be limited to only one visual expression. A clear example is the press folder, where the logo is actually cut out of four separate layers of paper. Moreover, Stu- dio Dumbar came up with the idea of integrating subscription forms into traditional items such as letterheads and business cards, giving them a double function as campaign items.
Application GUI> Sketches for Graphic user inter-face design
Application GUI>Graphic user interface design Shooting APP : Recommending applications to friends withfor smartphone applications download links and message.
Application GUI>Graphic user interface design Shooting SEOUL : Recommending hot issued culture events infor smartphone applications seoul to friends with website and message.
Application GUI>Graphic user interface design Trip to Village : Searching the village and share the trip informa-for smartphone applications tion and diary in SNS
Myriad Myriad> Experimental Interface DesignMYRIAD, realtime news and SNS
Myriad > Background Newspaper Web Smart Device Social Network One-way communication Interactive and participative environment Syncronological environment Strong Communicative way Static Layout Additional Multimedia Portable and mobile Collective Intelligence Web environment is fast changing since it developed and became a huge Neverthless, the screen interface -layout, structure, architecture- does not meet media itself. More people have participated in the network without any this rapid growth. The development of interface and web structure has not been borders and lots of press media turned to mutual interactive service. Es- in the same pace with the development of multimedia so much. Thus, as the pecially, the way of broadcasting and press have dramastically innovated beneficiary of plentiful media and being pursue to be a designer who deals with with explosion of social media which provide immediate news and feed. media, I felt new communition environment which reflects this changes should be suggested and I started to design this project to improve an experience about web media in that sense.
Myriad > Concept Development of Media : The strong power of press Web in everyday life The influence of participants Needs for more effective : Increasing participants has increased dramastically. Communication environments Advance of SNS : Plural and mutual communication Y Scroll InterfaceMyriad > Ideation History Timeline The form of Interface defines how we understand the world. MYRIAD, realtime communicating and archiving achieved by collective intelligence. The aim is to suggest and prototype experimental web environment. Hyper Interface Z SNS X Front Interface Networking Headline Access
Myriad > UI SketchesMyriad is designed to structuring 3 dimentional space,rather than plane x-y axis on the web. Experimental tries with breaking grid Simulating the interface space
Ways to access MYRIADMyriad > UI Sketches Website Portal Site_Tag Smartphone Log Serching In Main Page Popup Application Current Issues Rearranging Interface Main Interface Grades of Myriad Time Scroll Timeline 1 11:30 2 3 4 12:30 Main keyword 12:30 Time Widget Categories Scrooling Interface Today Category Timeline Politics Social People Themes Entertain Themes Keywords Search Window Peraonal log MYRIAD from Main Interface Website Personal log Personal log Smartphone Serched Keyword Code What to find recently Past Issues were saved 5 hours ago User interface paper sketch Today Issues Information Summary Media Photos SNS Comments Video Future Issues were reserved Website Poll Chat Wikipedia Discussion Recommend Other Issues you may be interested in Documentary Dictionary Widget The number of participants Related keywords Miriad Units MYRIAD layers Timeline Chronicle Basic Grid Sequence Sequence Layer3 Widget Navigation Layer2 Myriads units Layer1 Basic grid Flowchart
Myriad > UI Sketches ID LOG IN Searching window PW Sign Up Log in & Sign up CATEGORY HIT TODAY Username Location NEWS World People Creating Comments Entertain 31 2010 OCT Hobby 01 Username lesley kim Location S.Korea Custom Time window I can’t wait to see them ! XD They should come to Seoul ! lol Do you guys have any tour information about it? Category popup 02 2011 JAN 01 AM PM 12:00 Username Megan R Location USA Watching the strangers on tv- pretty decent scary movie. :-D 2010 NOV 03 AM PM 08:32 2010 NOV 03 AM PM 12:45
Myriad > UI Sketches User interface graphic sketch Triangle Official Broadcasting by press Smart Media >Experiencing Article Message Press photo Photo n pr Broadcasting Video Stastics Comment Fligh Post Cancellations >Collective Intelligence Smart Mobs Information gathered by users Inverted triangle
Myriad > Video BLACK FRIDAY Star Scarlett Minute Johansson Maid Like a G6 NO.1 Billboard2010NOV 03 AM PM 08:32 Youtube Sequence video Click to play 0:1 Indonesia Volcano Global Warming Eruption 7:5 Billboard Chart US Politics Gift for FAMILY BEST SELLER NOW! JAMIRO QUAI NEW ALBUM! Sequence video on Youtube Click to play Part1 Part2
Myriad > Expectations Myriad Myriad > Experimental Interface Design MYRIAD, realtime news and SNS New way of archiving method Real live smart mob and collective intelligence Saving valuable floating data on the web Exhibition 2010.12
Web UI >Web design portfolio site STODIO DUMBAR STUDIO DUMBAR About Dumbar Gert Dumbar established Studio Dumbar in 1977 Right from the start, the Studio stood for top- notch design, employing the talents of individu- als designers to create powerful design solutions. Our work is known internationally. This has lead to many publications, awards, exhibitions, work- shops, lectureships and even chairs at universi- ties and design colleges all over the world. An- other result of our international outlook is a joint Studio Dumbar’s design approach is truly without borders. That shows in our hiring policy. Although clearly rooted in the Netherlands, we have on average, 5 different nationalities working in our staff of 30. for Design studio Dumbar venture in China. Visual Branding Free Spirit Dutch Government EU 2004 Dutch government introduces Typeface “The logo fits within the campaign of the Dutch government to raise corporate typeface. Letterrijk Book is a story about the birth and why Logo Rijksoverheid people’s interests in important developments about to take place in of creation the typeface Rijksoverheid written by The Dutch government brand identity was not Mathieu Lommen, published by De Buitenkant From the beginning of 2008 Peter Verheul was Europe.” concise or consistent, with over 200 departments asked by studio Dumbar to take his typeface Publishers. The booklet covers everything from and ministries costs were rising of each depart- the start of the project and the combination with Versa and transform the typeface usable for a Client //////////////////////////////////////// ment havigd their own logo, typeface, print ma- larger audience. He changed the look and feel project 1 Logo, a story about how the typography Ministry of Foreign Affairs, The Netherlands. terials, signage and everything that involves the of the Serif version of Versa Serif and created a started working together, with many drawn ex- visual communication of that department. complete new set of letters for the Sans version. amples of early stages of letter design. As part of the new brand identity of the Dutch There was not a direct link to society and confu- The fonts are named Rijksoverheid Sans and Project ////////////////////////////////////// It also covers the complete glyphs of the type- sion about the identity the government wants to Rijksoverheid Serif. The name of the typeface is government Peter Verheul designed a custom face variations, with over 700 glyphs each this presents themselves. recognizable as “government” and will be used Initiated and completed in 2004. Visual Identity typeface for all forms of visual communications. typeface is multi-language proof. With the design in every way of visual communication. The Ri- for the Dutch Presidency of the European Union This is the result of a new way the Dutch govern- of the typeface several key factors of demands Project 1 Logo was born to bring back all brand jksoverheid Sans will be used mainly for head- 2004. Including logo, stationery, 2D and 3D ap- ment wants to position themselves into society. where given to Peter Verheul and Studio Dumbar. identity of the Dutch government and give one ings of text and in signage or wayfinding systems. plications, interaction design. Currently there are over 200 departments and signal to society about what the government The typeface should be easy to read, should not stands for. In a pitch several design studios The Rijksoverheid Serif is used as bread letter for ministries which all have different logos and be too wide in order to reduce printing costs, it participated in order to create 1 Logo, 1 brand, 1 reading text. In just under nine months Peter Ver- uses different typefaces as their brand identity. could be used for all forms of visual communica- identity, 1 way of communicating between society heul managed to finalize the fonts and released In a pitch held by the Dutch government studio Dumbar won this competition and introduced a tion of the Dutch Government and every depart- and government, coming all together as 1 gov- them in four different variations, from Regular, Outcome //////////////////////////////////// ment will use it therefore it will reduce the costs ernment. From 2009 until 2011 every department Italic to Bold Studio Dumbar gave the Dutch Presidency of the new logo and 1 brand identity: 1 Logo. of different typeface licenses. The typeface will should use the new logo and typeface in all forms European Union in 2004 a clear and strong visual function as a bridge between society and govern- of visual communication, a huge operation which identity, contributing to the clarity and appeal ment, a typeface that everybody will feel comfort- involves many parties. of European politics and the Dutch role in the able with. European political arena. The logo is compact, I believe there will be a brand guideline from stu- modern and strong and contains all relevant el- dio Dumbar to lead everything into the correct, ements: the letter combination ‘EU’, the slightly concise and consistent use of the brand identity. hidden initials ‘NL’, the year 2004, the red white and blue of the Dutch flag, including the EU-blue and the Dutch orange. The number 2004 com- pletes the square form of the logo. This addition however, can be left out, creating a large number of alternative applications. Reactions to the logo from inside and outside the Netherlands were very positive. Force Police C Broadcasting Spoorwegen TNT Post Client //////////////////////////////////////// Client //////////////////////////////////////// The Nederlandse Spoorwegen logo is the corpo- Client //////////////////////////////////////// The Ministry of the Interior and the Ministry of C, a Dutch broadcasting organisation for art and rate logo of NS. The logo was designed in 1968 by Koninklijke TNT Post, Royal TNT Mail Justice to the Kingdom of the Netherlands. culture. Gert Dumbar and Gert-Jan Leuvelink for graphic design company Tel Design. It was introduced in the same year. The logo usually appears in blue Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// (Pantone 288) on a dark yellow (Pantone 123) background. Since the introduction of the current Initiated in 1998, ongoing. Development of a vi- Initiated in 1992, completed in 1993. Studio Initiated in 2006, ongoing. Name creation and corporate logo all NS trains have the same dis- Dumbar created a visual identity including: visual identity design of all aspects of the broad- sual identity from postage paid logo to printing tinct dark yellow colour. tools and building signs to mailbags trademark, house style, 2-D and 3-D applica- casting company, up to promotional items and tions, corporate identity manual, fashion. station calls. The logo, which replaced a design which had been used since 1946, can be found in a great number of places on trains and railway stations in the Netherlands. The two arrows in the logo Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// represent the directions of the movement made Studio Dumbar designed the previous PTT Post The visual identity developed for the Dutch po- C focuses on all aspects of art and culture, for by the train, the two lines in the middle represent style, followed by a seamless conversion to TPG lice force merges the spirit of two previously large and small audiences. The organisation the track. The logo always plays a significant part Post. In 2006, it was the third time that we were autonomous police organizations – namely, the needs to campaign for subscribers in order to op- in the NS’ signing, promotions, advertising and asked to adapt the logo for the Dutch mail com- state and municipal corps – and the interest of erate within the public domain of broadcasting. graphical design pany. How to translate a Dutch mentality and the public, embodying all three in a single word- long standing design tradition to a new brand image, or trademark. Studio Dumbar created the name C as well as the identity that is based on an existing style and colourful, multi-layered logo and a range of vari- can also operate worldwide? Studio Dumbar The flame symbol can be seen as a beacon, or ants. By using these variants, C can present itself chose for a down-to-earth, phased transforma- protective flame. This is combined with a law with a recognisable style, but will not be limited tion that would fit the company culture. We looked book-like form. The resulting graphic element to only one visual expression. A clear example is for a style that would give the company their own, has proven capable of standing on its own; it the press folder, where the logo is actually cut out distinguishable face right from the start. is immediately recognized as representing the of four separate layers of paper. Moreover, Stu- Dutch police. Studio Dumbar’s design for the dio Dumbar came up with the idea of integrating The illustrative way in which the logo and typog- Dutch police force is a radical departure from subscription forms into traditional items such as raphy are used, combined with the contrasting the 8-point Bathstar universally associated with letterheads and business cards, giving them a colour palette of TNT, results in a distinguishable police forces. However, the graphic symbol com- double function as campaign items. and bold style that represents both the Dutch bined with the word ‘politie’ succeeds in creating heritage as well as looking forward to the global a universal – and uncommonly exclusive (read: role of the new brand. copyright protected) – trademark. “Fresh, full of energy, bold, inviting; we are going to enjoy this visual identity for a long time. “STODIO DUMBARSTUDIO DUMBAR About Dumbar STODIO DUMBAR STUDIO DUMBAR About Dumbar STODIO DUMBAR STUDIO DUMBAR About Dumbar Visual Branding Visual Branding Visual Branding Free Spirit Free Spirit Free SpiritDutch Government EU 2004 Dutch Government EU 2004 Dutch Government EU 2004Dutch government introduces Typeface Dutch government introduces Typeface Dutch government introduces Typefacecorporate typeface. Logo Rijksoverheid corporate typeface. Logo Rijksoverheid corporate typeface. Logo Rijksoverheid Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// Force Police C Broadcasting Spoorwegen TNT Post Force Police C Broadcasting Spoorwegen TNT Post Force Police C Broadcasting Spoorwegen TNT Post Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// Client //////////////////////////////////////// C, a Dutch broadcasting organisation for art and culture. Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Project ////////////////////////////////////// Initiated in 2006, ongoing. Name creation and visual identity design of all aspects of the broad- casting company, up to promotional items and station calls. Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// Outcome //////////////////////////////////// C focuses on all aspects of art and culture, for large and small audiences. The organisation needs to campaign for subscribers in order to op- erate within the public domain of broadcasting. Studio Dumbar created the name C as well as the colourful, multi-layered logo and a range of vari- ants. By using these variants, C can present itself with a recognisable style, but will not be limited to only one visual expression. A clear example is the press folder, where the logo is actually cut out of four separate layers of paper. Moreover, Stu- dio Dumbar came up with the idea of integrating subscription forms into traditional items such as letterheads and business cards, giving them a double function as campaign items.
Media Installation>SISOSound Interaction & Swing object Project Concept Have you heard the sound when children play at playground? There is sounds play equip- ment made of metal turns continuously, and the pleasant noise from children. Project SISO starts for making interaction between children and play equipment in the place which is surrounded by dynamic actions. Through SISO, we studied changing of the sound accord- ing to the motion when children ride the equipment. From that, we introduce the result which is increase pleasant acoustically among the motions children done at playground.
Embodied Arduino & Triaxial acceleration SISO Music play and Record Controller ImplementationIt has two technology for connection the various motion when children romping We adjusted repeat constantly to harmonize the value of sensor made by playaround and music. First of all, Arduino device and triaxial acceleration sensor are equipment with changing height of pitch. From that, pitch of music is changed inused to change movement when children ride the equipment to electric signal. And tuneful sound scope. Final interaction can divided into two types. On is that, selectthe signal generated in this process be sent to computer through X-bee infrared the music will be played or record voice directly. Another is that, as playing the mu-transmission, and controlled the music by max & msp program. In this way, we sic, pitch is changed when children ride the playing equipment which is equippedrealize the interaction changing of rhythm or pitch when music is playing according with SISO module. We apply to these two interactions in the mock up.to the slope or acceleration of module included sensor.
Application Prequency of Sound changed by swing of module The play equipment was designed for demonstration to exhibit in indoor space instead of installing it at playground. The controller has function to record and control the music. Three buttons on left side can choose and play the music what children like. Push the red button on the right side records the voice a few seconds. Recorded voice plays repeatedly. The key interesting feature of SISO is that connection of pitch and motion and further to the re- cording voice is changed by the movement of equipment which they ride on.MAX/MSP sound and audio patch
Interactive Playing;Korean Traditional Instruments Player1 Melodic Player 2 Percussion Concept The main keyword of this project is ‘Being Familiar with tradition’. This project is a play- ing Korean traditional Instruments by two players with two computers. The ensemble of 2 play- ers is completely different due to player 1 will control on melody and player 2 will controlgayageum Haegeum Ajaeng Kkwaenggwari Janggu Book percussion on the other side. From this installation, players will find inter- ♪ ests within composing harmony and melody with their partners by putting an effort to understand each other.Daegeum Piri Taepyeongso Jing Gong Ensemble Installations Software: Max/Msp LED lights Media Installation>Installation for playing Koreantraditional Instruments
Camera Patch Audio PatchHow to PlayWith two lights, each players light on the screen.The intensity of illumination plays the selectedinstrument. By doing so, players can make theharmony with two instruments among whole 12instruments I provide. Light 2nd Player Percussion 6 instruments 1st Player Melodic 6 instruments 1 1 3 5 6
| list books which one are reading | | Progress of selected book | | Stastics pages per week or month|•USER INTERFACE•> Electronic bookmark design forlogging book information
01 Communication > Brand Identity & Editorial Print based Design, Typography, Graphic Design
Typo Experiments> Designing and crafting art bookfor typeface ‘Caslon’
Graphic + Editorial> Designing and crafting art bookfor typeface ‘Caslon’
Graphic + Editorial Graphic + Editorial> Redesigning magazine needed >Several Graphic Designsto be improved in editorial. Poster and Typo elements
• Travel agency ZEO identity • MBC (Mun-Hwa Public broadcasting corporation) logo design • Oriental soybean cafe CON;LON • Mensa Korea name card design • Logway: Information coffee cafe logo design Brand Identity>Logo Designs for renovatingbrand identity for companies
Thank you YESEUL KIM email@example.com +82-10-3910-3458