Using Twitter as a Tool For Corporate Recruiting Guest: Maren Hogan @marenhogan

Thank you for sharing YOUR time PROPRIETARY & CONFIDENTIAL

Three things to know about My Perfect Gig PROPRIETARY & CONFIDENTIAL We believe there is a better way to recruit talent We leverage market intelligence and new search technology for precise matching between candidates and companies We connect companies to quality active and passive candidates by leveraging our candidate network

We believe there is a better way to recruit talent

We leverage market intelligence and new search technology for precise matching between candidates and companies

We connect companies to quality active and passive candidates by leveraging our candidate network

It matters because: - Grew 131% last month; over 700% last year - Offers real time search and monitoring - Free and easy distribution method - People are paying attention - Oprah just tweeted so everyone in the pool is about to get wet

It matters because:

- Grew 131% last month; over 700% last year

- Offers real time search and monitoring

- Free and easy distribution method

- People are paying attention

- Oprah just tweeted so everyone in the pool is about to get wet

Twitter’s Growth

Not the usual Social Media Drivers Growth is highest in the 45-54 age group Least likely to visit? 12-24 age groups

Growth is highest in the 45-54 age group

Least likely to visit? 12-24 age groups

Why it matters for corporate recruiters A portion of your target market is on Twitter Such a powerful tool has worked for Sodexo, Zappos, RSM, Best Buy and Ernst & Young Twitter is where people are already engaged and having fun. Can you say the same for job boards? Virtual water cooler. Where best to learn about new opportunities? Twitter can be used to quickly get out the latest news and really useful information .

A portion of your target market is on Twitter

Such a powerful tool has worked for Sodexo, Zappos, RSM, Best Buy and Ernst & Young

Twitter is where people are already engaged and having fun. Can you say the same for job boards?

Virtual water cooler. Where best to learn about new opportunities?

Twitter can be used to quickly get out the latest news and really useful information .

Use Twitter for: Monitoring your company brand Distributing news Posting jobs Answering questions Doing market research Interacting with potential candidates Distinguishing your location

Monitoring your company brand

Distributing news

Posting jobs

Answering questions

Doing market research

Interacting with potential candidates

Distinguishing your location

Monitoring Your Company Brand Before you jump into the conversation do a little research about your company. Tweetbeep.com, TweetScan.com and Twitter Search Use a third party client like TweetDeck Monitter, or Twhirl to monitor keywords related to your industry This helps craft your message

Before you jump into the conversation do a little research about your company.

Tweetbeep.com, TweetScan.com and Twitter Search

Use a third party client like TweetDeck Monitter, or Twhirl to monitor keywords related to your industry

This helps craft your message

Distributing News & Information Use TweetLater and RSS feeds to tweet Company news New jobs Industry happenings

Use TweetLater and RSS feeds to tweet

Company news

New jobs

Industry happenings

Post Jobs Use tools like tweetmyjobs and twithire to post jobs Build a relationship with followers. Then when you have a confirmed position, you can tweet about it! Follow the professional associations within your industry. Follow job boards and recruiters in your industry

Use tools like tweetmyjobs and twithire to post jobs

Build a relationship with followers. Then when you have a confirmed position, you can tweet about it!

Follow the professional associations within your industry.

Follow job boards and recruiters in your industry

Answering Questions When a question comes up in your industry that you can answer, answer it! Follow the person who asked the question, as well as others who answered. Creates goodwill and community around a group who share knowledge freely.

When a question comes up in your industry that you can answer, answer it!

Follow the person who asked the question, as well as others who answered.

Creates goodwill and community around a group who share knowledge freely.

Do Market Research Wondering what benefits are the most attractive to engineers between 40-55? Simply ask your twitter audience. Thinking of launching a new consumer program? Ask the target market area first. Include your candidate base and future customers in the conversation.

Wondering what benefits are the most attractive to engineers between 40-55? Simply ask your twitter audience.

Thinking of launching a new consumer program? Ask the target market area first.

Include your candidate base and future customers in the conversation.

Interacting with potential candidates If you just post jobs or use Twitter as a PR mouthpiece, your followers will never increase and you will lose the ones you have Focus on real interaction. Say things that are funny, real and useful but still professional

If you just post jobs or use Twitter as a PR mouthpiece, your followers will never increase and you will lose the ones you have

Focus on real interaction. Say things that are funny, real and useful but still professional

Distinguish your location Especially useful if you are part of a large organization Letting the local community know you are there is important Think active, dynamic, always-on Chamber of Commerce Use tools like Twitterholic, Twellow and WeFollow to establish yourself in your location

Especially useful if you are part of a large organization

Letting the local community know you are there is important

Think active, dynamic, always-on Chamber of Commerce

Use tools like Twitterholic, Twellow and WeFollow to establish yourself in your location

Where do they go after Twitter? 17.6% of Twitter’s downstream traffic goes to entertainment websites 10% of goes to News and Media websites 14.6% goes to social networks 6.6% to blogs 4.5% to online retailers

17.6% of Twitter’s downstream traffic goes to entertainment websites

10% of goes to News and Media websites

14.6% goes to social networks

6.6% to blogs

4.5% to online retailers

BE DIRECT Direct your followers to things you want them to see Benefits Pages New Positions Job Fairs Streamlined Applications Even New Products!

Direct your followers to things you want them to see

Benefits Pages

New Positions

Job Fairs

Streamlined Applications

Even New Products!

Getting Started Go to Twitter.com Pick a “handle” name (@marenhogan) personal (@redbranch) professional Make it short Easy to remember

Go to Twitter.com

Pick a “handle” name

(@marenhogan) personal

(@redbranch) professional

Make it short

Easy to remember

Personalize If you are tweeting on behalf of your company, have your logo in the background on the twitter page. Use Twitbacks for an easy, attractive and free background, you can also include other sites, like LinkedIn, Facebook and Google Profile Use your face for your picture. Include a site link Fill out your profile completely. Use keywords that will attract candidates in a HUMAN way.

If you are tweeting on behalf of your company, have your logo in the background on the twitter page. Use Twitbacks for an easy, attractive and free background, you can also include other sites, like LinkedIn, Facebook and Google Profile

Use your face for your picture.

Include a site link

Fill out your profile completely. Use keywords that will attract candidates in a HUMAN way.

Twitter Third Party Clients There are several third party clients for Twitter. The most popular are: Twhirl TweetDeck TwitterBerry Use these tools to access Twitter from your desktop or smartphone.

There are several third party clients for Twitter. The most popular are:

Twhirl

TweetDeck

TwitterBerry

Use these tools to access Twitter from your desktop or smartphone.

Your friends Use wefollow.com or Mr Tweet (in beta) to find people to follow. If you are using TweetDeck or Twhirl, you can search keywords to find people you should keep an eye on. Follow people that other follow in your industry. Seek out media contacts in your industry, including bloggers.

Use wefollow.com or Mr Tweet (in beta) to find people to follow.

If you are using TweetDeck or Twhirl, you can search keywords to find people you should keep an eye on.

Follow people that other follow in your industry.

Seek out media contacts in your industry, including bloggers.

Your Followers Every so often, check your followers and follow people back Make sure you let them know who you are every once in a while. Not every twitter user uses the web application, which allows them to see your profile and twitter bio page. Do not use auto DMs (direct messages). No one likes them. You can choose to follow everyone who follows you at SocialToo.com

Every so often, check your followers and follow people back

Make sure you let them know who you are every once in a while. Not every twitter user uses the web application, which allows them to see your profile and twitter bio page.

Do not use auto DMs (direct messages). No one likes them.

You can choose to follow everyone who follows you at SocialToo.com

Your Page Use your page to graphically display life at your company or division. Pictures or drawings are great Important websites Even screenshots of your benefits page. Be creative Enlist your marketing department

Use your page to graphically display life at your company or division.

Pictures or drawings are great

Important websites

Even screenshots of your benefits page.

Be creative

Enlist your marketing department

Beyond Using Twitter So what’s the next step? Searching Twitter Using deep sourcing techniques within real-time search to find tough candidates First? Develop the personality for yourself and your company

So what’s the next step?

Searching Twitter

Using deep sourcing techniques within real-time search to find tough candidates

First? Develop the personality for yourself and your company

PROPRIETARY & CONFIDENTIAL Q&A Q&A

Follow us on Twitter – @marenhogan - Maren Hogan @GaryCormier - Gary Cormier @myperfectgig - Neil Costa @engineeringgigs – Job Feed PROPRIETARY & CONFIDENTIAL

Follow us on Twitter –

@marenhogan - Maren Hogan

@GaryCormier - Gary Cormier

@myperfectgig - Neil Costa

@engineeringgigs – Job Feed