Using Twitter as a Tool For Corporate Recruiting Guest: Maren Hogan @marenhogan
Thank you for sharing  YOUR   time PROPRIETARY & CONFIDENTIAL
Three things to know about My Perfect Gig PROPRIETARY & CONFIDENTIAL <ul><ul><li>We believe there is a  better way to recr...
<ul><li>It matters because:  </li></ul><ul><li>- Grew 131% last month; over 700% last year </li></ul><ul><li>- Offers real...
Twitter’s Growth
Not the usual Social Media Drivers <ul><li>Growth is highest in the 45-54 age group </li></ul><ul><li>Least likely to visi...
Why it matters for corporate recruiters <ul><li>A portion of your target market is on Twitter </li></ul><ul><li>Such a pow...
Use Twitter for: <ul><li>Monitoring your company brand </li></ul><ul><li>Distributing news </li></ul><ul><li>Posting jobs ...
Monitoring Your Company Brand <ul><li>Before you jump into the conversation do a little research about your company. </li>...
Distributing News & Information <ul><li>Use TweetLater and RSS feeds to tweet  </li></ul><ul><ul><li>Company news </li></u...
Post Jobs <ul><li>Use tools like tweetmyjobs and twithire to post jobs </li></ul><ul><li>Build a relationship with followe...
Answering Questions <ul><li>When a question comes up in your industry that you can answer, answer it! </li></ul><ul><li>Fo...
Do Market Research <ul><li>Wondering what benefits are the most attractive to engineers between 40-55? Simply ask your twi...
Interacting with potential candidates <ul><li>If you just post jobs or use Twitter as a PR mouthpiece, your followers will...
Distinguish your location <ul><li>Especially useful if you are part of a large organization </li></ul><ul><li>Letting the ...
Where do they go after Twitter? <ul><li>17.6% of Twitter’s downstream traffic goes to entertainment websites </li></ul><ul...
BE DIRECT <ul><li>Direct your followers to things you want them to see </li></ul><ul><ul><li>Benefits Pages </li></ul></ul...
Getting Started <ul><li>Go to Twitter.com </li></ul><ul><li>Pick a “handle” name  </li></ul><ul><ul><li>(@marenhogan) pers...
Personalize <ul><li>If you are tweeting on behalf of your company, have your logo in the background on the twitter page. U...
 
Twitter Third Party Clients <ul><li>There are several third party clients for Twitter. The most popular are: </li></ul><ul...
 
Your friends <ul><li>Use wefollow.com or Mr Tweet (in beta) to find people to follow. </li></ul><ul><li>If you are using T...
Your Followers <ul><li>Every so often, check your followers and follow people back </li></ul><ul><li>Make sure you let the...
Your Page <ul><li>Use your page to graphically display life at your company or division. </li></ul><ul><li>Pictures or dra...
Beyond Using Twitter <ul><li>So what’s the next step? </li></ul><ul><li>Searching Twitter </li></ul><ul><li>Using deep sou...
PROPRIETARY & CONFIDENTIAL Q&A Q&A
<ul><li>Follow us on Twitter –  </li></ul><ul><li>@marenhogan  - Maren Hogan </li></ul><ul><li>@GaryCormier  - Gary Cormie...
Upcoming SlideShare
Loading in …5
×

My Perfect Gig Recruiting Solutions hosts Maren Hogan of Red Branch Media for Twitter as a Corporate Recruiting Tool

1,693 views

Published on

My Perfect Gig hosts Maren Hogan of Red Branch Media as she talks about Twitter as a Corporate Recruiting tool. Learn how you can get started with Twitter and leverage it to make an impact on your recruiting efforts..

To Learn more about My Perfect Gig's Recruiting Solutions - check out -

Published in: Business, Technology
1 Comment
4 Likes
Statistics
Notes
  • Try http://vpsnet.wordpress.com for a good hosting. Review for vps hosting provided by vps.net
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,693
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
79
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

My Perfect Gig Recruiting Solutions hosts Maren Hogan of Red Branch Media for Twitter as a Corporate Recruiting Tool

  1. 1. Using Twitter as a Tool For Corporate Recruiting Guest: Maren Hogan @marenhogan
  2. 2. Thank you for sharing YOUR time PROPRIETARY & CONFIDENTIAL
  3. 3. Three things to know about My Perfect Gig PROPRIETARY & CONFIDENTIAL <ul><ul><li>We believe there is a better way to recruit talent </li></ul></ul><ul><ul><li>We leverage market intelligence and new search technology for precise matching between candidates and companies </li></ul></ul><ul><ul><li>We connect companies to quality active and passive candidates by leveraging our candidate network </li></ul></ul>
  4. 4. <ul><li>It matters because: </li></ul><ul><li>- Grew 131% last month; over 700% last year </li></ul><ul><li>- Offers real time search and monitoring </li></ul><ul><li>- Free and easy distribution method </li></ul><ul><li>- People are paying attention </li></ul><ul><li>- Oprah just tweeted so everyone in the pool is about to get wet </li></ul>
  5. 5. Twitter’s Growth
  6. 6. Not the usual Social Media Drivers <ul><li>Growth is highest in the 45-54 age group </li></ul><ul><li>Least likely to visit? 12-24 age groups </li></ul>
  7. 7. Why it matters for corporate recruiters <ul><li>A portion of your target market is on Twitter </li></ul><ul><li>Such a powerful tool has worked for Sodexo, Zappos, RSM, Best Buy and Ernst & Young </li></ul><ul><li>Twitter is where people are already engaged and having fun. Can you say the same for job boards? </li></ul><ul><li>Virtual water cooler. Where best to learn about new opportunities? </li></ul><ul><li>Twitter can be used to quickly get out the latest news and really useful information . </li></ul>
  8. 8. Use Twitter for: <ul><li>Monitoring your company brand </li></ul><ul><li>Distributing news </li></ul><ul><li>Posting jobs </li></ul><ul><li>Answering questions </li></ul><ul><li>Doing market research </li></ul><ul><li>Interacting with potential candidates </li></ul><ul><li>Distinguishing your location </li></ul>
  9. 9. Monitoring Your Company Brand <ul><li>Before you jump into the conversation do a little research about your company. </li></ul><ul><li>Tweetbeep.com, TweetScan.com and Twitter Search </li></ul><ul><li>Use a third party client like TweetDeck Monitter, or Twhirl to monitor keywords related to your industry </li></ul><ul><li>This helps craft your message </li></ul>
  10. 10. Distributing News & Information <ul><li>Use TweetLater and RSS feeds to tweet </li></ul><ul><ul><li>Company news </li></ul></ul><ul><ul><li>New jobs </li></ul></ul><ul><ul><li>Industry happenings </li></ul></ul>
  11. 11. Post Jobs <ul><li>Use tools like tweetmyjobs and twithire to post jobs </li></ul><ul><li>Build a relationship with followers. Then when you have a confirmed position, you can tweet about it! </li></ul><ul><li>Follow the professional associations within your industry. </li></ul><ul><li>Follow job boards and recruiters in your industry </li></ul>
  12. 12. Answering Questions <ul><li>When a question comes up in your industry that you can answer, answer it! </li></ul><ul><li>Follow the person who asked the question, as well as others who answered. </li></ul><ul><li>Creates goodwill and community around a group who share knowledge freely. </li></ul>
  13. 13. Do Market Research <ul><li>Wondering what benefits are the most attractive to engineers between 40-55? Simply ask your twitter audience. </li></ul><ul><li>Thinking of launching a new consumer program? Ask the target market area first. </li></ul><ul><li>Include your candidate base and future customers in the conversation. </li></ul>
  14. 14. Interacting with potential candidates <ul><li>If you just post jobs or use Twitter as a PR mouthpiece, your followers will never increase and you will lose the ones you have </li></ul><ul><li>Focus on real interaction. Say things that are funny, real and useful but still professional </li></ul>
  15. 15. Distinguish your location <ul><li>Especially useful if you are part of a large organization </li></ul><ul><li>Letting the local community know you are there is important </li></ul><ul><li>Think active, dynamic, always-on Chamber of Commerce </li></ul><ul><li>Use tools like Twitterholic, Twellow and WeFollow to establish yourself in your location </li></ul>
  16. 16. Where do they go after Twitter? <ul><li>17.6% of Twitter’s downstream traffic goes to entertainment websites </li></ul><ul><li>10% of goes to News and Media websites </li></ul><ul><li>14.6% goes to social networks </li></ul><ul><li>6.6% to blogs </li></ul><ul><li>4.5% to online retailers </li></ul>
  17. 17. BE DIRECT <ul><li>Direct your followers to things you want them to see </li></ul><ul><ul><li>Benefits Pages </li></ul></ul><ul><ul><li>New Positions </li></ul></ul><ul><ul><li>Job Fairs </li></ul></ul><ul><ul><li>Streamlined Applications </li></ul></ul><ul><ul><li>Even New Products! </li></ul></ul>
  18. 18. Getting Started <ul><li>Go to Twitter.com </li></ul><ul><li>Pick a “handle” name </li></ul><ul><ul><li>(@marenhogan) personal </li></ul></ul><ul><ul><li>(@redbranch) professional </li></ul></ul><ul><ul><li>Make it short </li></ul></ul><ul><ul><li>Easy to remember </li></ul></ul>
  19. 19. Personalize <ul><li>If you are tweeting on behalf of your company, have your logo in the background on the twitter page. Use Twitbacks for an easy, attractive and free background, you can also include other sites, like LinkedIn, Facebook and Google Profile </li></ul><ul><li>Use your face for your picture. </li></ul><ul><li>Include a site link </li></ul><ul><li>Fill out your profile completely. Use keywords that will attract candidates in a HUMAN way. </li></ul>
  20. 21. Twitter Third Party Clients <ul><li>There are several third party clients for Twitter. The most popular are: </li></ul><ul><ul><li>Twhirl </li></ul></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>TwitterBerry </li></ul></ul><ul><ul><li>Use these tools to access Twitter from your desktop or smartphone. </li></ul></ul>
  21. 23. Your friends <ul><li>Use wefollow.com or Mr Tweet (in beta) to find people to follow. </li></ul><ul><li>If you are using TweetDeck or Twhirl, you can search keywords to find people you should keep an eye on. </li></ul><ul><li>Follow people that other follow in your industry. </li></ul><ul><li>Seek out media contacts in your industry, including bloggers. </li></ul>
  22. 24. Your Followers <ul><li>Every so often, check your followers and follow people back </li></ul><ul><li>Make sure you let them know who you are every once in a while. Not every twitter user uses the web application, which allows them to see your profile and twitter bio page. </li></ul><ul><li>Do not use auto DMs (direct messages). No one likes them. </li></ul><ul><li>You can choose to follow everyone who follows you at SocialToo.com </li></ul>
  23. 25. Your Page <ul><li>Use your page to graphically display life at your company or division. </li></ul><ul><li>Pictures or drawings are great </li></ul><ul><li>Important websites </li></ul><ul><li>Even screenshots of your benefits page. </li></ul><ul><li>Be creative </li></ul><ul><li>Enlist your marketing department </li></ul>
  24. 26. Beyond Using Twitter <ul><li>So what’s the next step? </li></ul><ul><li>Searching Twitter </li></ul><ul><li>Using deep sourcing techniques within real-time search to find tough candidates </li></ul><ul><li>First? Develop the personality for yourself and your company </li></ul>
  25. 27. PROPRIETARY & CONFIDENTIAL Q&A Q&A
  26. 28. <ul><li>Follow us on Twitter – </li></ul><ul><li>@marenhogan - Maren Hogan </li></ul><ul><li>@GaryCormier - Gary Cormier </li></ul><ul><li>@myperfectgig - Neil Costa </li></ul><ul><li>@engineeringgigs – Job Feed </li></ul>PROPRIETARY & CONFIDENTIAL

×