How to set up a twitter profile that attracts followers that can grow your business, part two
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How to set up a twitter profile that attracts followers that can grow your business, part two

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We can help you attract thousands of followers that you can keep informed about any of your product or service offerings instantly. By bringing you a targeted crowd of buyers all you need to do is ...

We can help you attract thousands of followers that you can keep informed about any of your product or service offerings instantly. By bringing you a targeted crowd of buyers all you need to do is give them an offer they can't refuse! Are you ready to ROCK? http://bit.ly/twitteronsteroids

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How to set up a twitter profile that attracts followers that can grow your business, part two Document Transcript

  • 1. ==== ====We can help you attract thousands of followers that you can keep informed about any of yourproduct or service offerings instantly. By bringing you a targeted crowd of buyers all you need todo is give them an offer they cant refuse! Are you ready to ROCK?http://bit.ly/twitteronsteroids==== ====Part one of this two-part article series reviewed the way Twitter can be a useful business tool foranyone who wishes to build a business or personal brand. Having opened a Twitter account, itsimportant to be strategic in your selection of username and those you follow. A keyword-appropriate username and the appropriate follows help you to align yourself with your nichecommunity.In an online setting, people need to have information about you that will help them assess whetheror not you are a person they want to know. They need to feel they can trust you and that they likeyou. Without this rapport, they will not engage with you. Yet too many people still set up Twitteraccounts without photographs or biographical details and wonder why they have few followers.This second article looks at how you build on this positioning by creating compelling profile thatappeals to your community and makes it an easy decision to choose to follow you. Although onecan choose to follow an account without an invitation, there is no compulsion for that account tofollow you in return.To encourage people to follow you in return, you have to make your profile stand out andencourage trust. The more information you can provide the easier it will be for potential customersto get to know you. Your headline is the opportunity to explain yourself and your business within160 characters. You can also upload your photo and a link to a destination site.It is possible to set up auto-follow mechanisms which means that whenever someone follows you,your Twitter account will automatically follow them back. The disadvantage of this system is thatyou will follow people who may not be part of your target community. Keep a close eye on yourfollowing list and immediately disassociate yourself from spammers and offensive contentproviders by" un-following" them.If the people you follow have auto-follows set up then your follower list will start to grow. It alsomeans that if you chose to "un-follow" them at a later point, your follower number will alsodiminish. In the longer-term, it is better to grow your follower list without automation - a strongprofile, relevant tweets and a good reputation within your niche will attract more committedfollowers who pro-actively decide to follow you.To help you build up your follower numbers, Twitter offers you the option to follow other Tweetersthat they think are appropriate to your profile. They base this partly on the keywords such as yourlocation and profession, as well as your profiles keywords and your tweets. Since you want todevelop a following of the "right" people for your business and brand your profile must be keyword-
  • 2. friendly so the suggestions are relevant.If the suggestions meet your criteria of selection then follow them. Over time, youll begin to seethat you and your followers are following similar people. The higher the number of mutualfollowings, the more closely youre embedding yourself within your target community.Your choice of words in your headline will give very important first impression. Be aware of theconsequences of your selection - are you including keywords that people use in searches? Peoplemake their choices within seconds - if there is no picture, no biography, or a biography that doesntappeal, they simply wont bother to connect.You need to make it very easy for someone to see what you offer them to make the associationwith you of value. Take time to look at peoples headlines and observe your reactions on readingthem. What headlines make you think that an individual is worth following and what makes youthink that they are not?An accountant who decides to follow a provocative comedian or an outspoken and controversialpolitician or celebrity risks alienating potential followers. On the other hand, these followers couldbe a good fit for the overall brand identity that an artist/creative individual has created forthemselves. For the accountant, it would risk reputation and professionalism, for the creative,theres a sense of transferred talent or celebrity by association.If this is an account that youll use for business purposes, remember the balance betweenproviding the human touch and being overly personal. Does your potential follower want to knowyoure single, newly divorced, or happily married? Does it add to your professional value oroffering? Will your niche like or loathe your choice of music or political affiliation - is it relevant tothe service or product you can offer them?If you refer to your religion or political views in your headline you may either draw in like-mindedindividuals or repel them. If you proclaim yourself to be a "visionary" or "guru", "nerd", "on asubject will people feel more confident or think youre arrogant or someone with inept socialskills...?Given the huge significance of your headline, take time to really consider what is appropriate.While you want to retain your authentic voice, avoid being over- smart or funny - it may backfireagainst you if your target audience are not impressed with your wit & humour. Ultimately, youneed to make it clear that you are a friendly, approachable individual, with skills & knowledgethat you are happy to share.Reinforce your headline with an equally appropriate and professional photograph. Use the samephoto image on all your online social media platforms to build up consistency and recognition.Pictures of you at your wedding, at a party, or on the beach wont sit well against a business brandthat reflects professionalism and stability - save it for Facebook or other private, non-professionalchannels.Finally, include a link to a destination site which can go into more detail and provide moreinformation about what you do and what you offer. This can be your main website, your blog, yourYouTube channel or LinkedIn/Facebook page.
  • 3. The key aspect of a compelling profile is the ease with which a prospective follower can see whatyou do and what value you offer. On looking at your profile, they want to see a consistent brand -professional and inappropriate tweets that reflect the professionalism of your photograph and thepromise implied in your headline offering. If they can see like-minded people following you, andpreferably people they are connected to themselves, they will be more inclined to follow you too.Sumi Olson (author of the Amazon five-star rated, "How to Manage Your Social Media Marketingin 30 Minutes A Day"), is an author, speaker, diamond-rated article writer, consultant and traineron social media, content creation strategies, and business development.With 25 years experience in book publishing, business development, online selling, sales &marketing, Sumi is committed to reducing overwhelm and turning insights into implementation.Through speaking events,books, programmes & workshops, she helps you further your publishingor writing aspirations, meet sales, marketing & management objectives, or master social media &online branding.As a working mother herself, shes passionate about helping people create a great work-lifebalance so that they can spend more time on the things that matter in life - hobbies, friends, andfamily.Connect with her on Twitter (@sumiolson), LinkedIn http://uk.linkedin.com/in/sumiolson or visithttp://www.learningbusinessskills.com to sign up for her free fortnightly newsletter.(You are welcome to use my articles but please credit for my work and include the informationcontained in this resource box. I appreciate your support on these points - thank you for yourinterest in my work. I hope you find it of value)Article Source:http://EzineArticles.com/?expert=Sumi_Olson==== ====We can help you attract thousands of followers that you can keep informed about any of yourproduct or service offerings instantly. By bringing you a targeted crowd of buyers all you need todo is give them an offer they cant refuse! Are you ready to ROCK?
  • 4. http://bit.ly/twitteronsteroids==== ====