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Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
Service Provider Architectures for Tomorrow by Chow Khay Kid
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Service Provider Architectures for Tomorrow by Chow Khay Kid

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Service Provider Architectures for Tomorrow

Service Provider Architectures for Tomorrow

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  • 1. Cisco Confidential 1© 2013-2014 Cisco and/or its affiliates. All rights reserved. Khay Kid CHOW, CSA, Cisco Systems MYNOG-4, August 2014 Service Provider Architectures for Tomorrow
  • 2. Challenges faced by Operators Degraded Business Climate Shrinking value in core telecommunication services in favor for Internet services Diminishing Service Provider Relevance SP services being commoditized in favor for OTT and content providers Stretched Legacy Infrastructure Legacy physical infrastructure based on vertical scale challenged by recent market changes
  • 3. Operator Revenues Value Migration and Threat to Operators $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 2010 2011 2012 2013 2014 2015 2016 Loss of operator SMS revenues to OTT messaging Source: Ovum Research 2013 millions On-Line Video $10B, +49% Cloud Services $43B, +27% Location $15B, +24% Sources: ABI, IDC, In-Stat, Insight, Ovum, Parks, Screen Digest, Strategy Analytics
  • 4. Operator Expenses Inefficiencies Bloating Operating Costs §  Overall spending growing YoY §  Current inefficiencies contributing to OPEX growth §  Limited software orientation in network driving provisioning and management costs §  Operators are looking to reduce overall expenditure, especially OPEX CAPEX and OPEX for Asian SPs as % of Revenue Source: GSMA Intelligence 0% 20% 40% 60% 80% 100% Q1 2009 Q1 2010 Q1 2011 Q1 2012 Q1 2013 CAPEX OPEX
  • 5. Today’s Agenda 1.  Simplifying Processes 2.  Smarter Infrastructure 3.  Optimizing Delivery
  • 6. Addressing New Service Economics Service Dimensioning New ways to add elastic capacity dynamically and reduce overhangs Service Resiliency New ways to deliver resiliency and scale linearly with orders coming in Service Provisioning Automate processes to cut OPEX sprawl, reduce time to market, change the competitive landscape Transform SP Networks to Address New Service Economics
  • 7. Key Business Outcomes 1.  Efficiency - Cut down on OPEX for complex service provisioning by automating tasks, enabling self-care and making the network programmable 2.  Innovation - Increase rate of innovation to more than 20-30 new services per year compared to current level of 2-3 per year 3.  Elasticity - Capacity grows on demand to match business growth and eliminates stranded and underutilized assets 4.  Optimized – Automatically optimize service delivery across both Datacenter and SP Network
  • 8. Evolved Programmable Network Video Business Cloud Mobility Modern Service Provider Architecture NCS NCS APIs APIs EDGE CORE Access VM VM Edge Core VM Agility Optimized Revenue ¥£€$ Always “ON” On-Demand Services Anywhere Dynamic Scale Application Interaction Seamless Experience Policy Real-Time Analytics Fully Virtualized Intelligent Convergence Automated Open and Programmable Access Evolved Services Platform VM / Storage Control Service CatalogService Orchestration Apps VM Applications and Services CDN
  • 9. 1. Virtualize Network Functions Static => Dynamic Elastic Programmable Existing Hardware / Appliance based Network Functions (NFs) Decouple software from underlying hardware and port it as a VM on x86 platform running as a Network Function NAT VM Firewall VM SBC VM dDOS VM Virus Scan VM IPS VM DPI VM CGN VM Portal VM PCRF VM DNS VM DHCP VM BRAS VM SDN Control VM RaaS VM WLC VM WAAS VM CDN VM Caching VM NMS VM NFs running as VM on x86 Platform •  Decouple from Physical Appliances that are inefficient to scale with SP’s business •  Do More with Less Infrastructure •  Elastic use of Pooled Resources •  Enables Automation and Programming of Resources
  • 10. Virtualized Services Architecture Current Model App SW HW App SW HW App SW HW HW New Model App SW HW App SW App SW Waste Savings
  • 11. Virtualized Services Architecture App SW HW App SW App SW App SW App SW App SW Load Balancer New Model Current Model App SW HW App SW HW Active Standby Upgrade App SW HW App SW HW Active Standby
  • 12. 2. Automate Processes With Unified Platform Manual => Automations, Optimizations, Open Interfaces Open Programmable API ComputeCompute Storage Storage Services Services Programmable Provisionable CoreAccess/Aggregation DatacenterService Provider Network Service Request InterCloud Private Public Evolved Services Platform
  • 13. 2. Automate Processes With Unified Platform Manual => Automations, Optimizations, Open Interfaces Open Programmable API ComputeCompute Storage Storage Services Services Programmable Provisionable CoreAccess/Aggregation DatacenterService Provider Network InterCloud Private Public Check Network conditions to determine optimum DC Evolved Services Platform
  • 14. 2. Automate Processes With Unified Platform Manual => Automations, Optimizations, Open Interfaces Open Programmable API ComputeCompute Storage Storage Services Services Programmable Provisionable CoreAccess/Aggregation DatacenterService Provider Network InterCloud Private Public Dynamically Create and Configure Virtual Appliances in SP Cloud Evolved Services Platform
  • 15. 2. Automate Processes With Unified Platform Manual => Automations, Optimizations, Open Interfaces Open Programmable API ComputeCompute Storage Storage Services Services Programmable Provisionable CoreAccess/Aggregation DatacenterService Provider Network InterCloud Private Public Automatically Connect Users to Services and Optimize the Performance on the Network FW VM DPI VM WAAS VM Evolved Services Platform
  • 16. 2. Automate Processes With Unified Platform Manual => Automations, Optimizations, Open Interfaces Open Programmable API ComputeCompute Storage Storage Services Services Programmable Provisionable CoreAccess/Aggregation DatacenterService Provider Network InterCloud Private Public FW VM DPI VM WAAS VM Connect appropriate Virtual Appliances into Service Chains and Optimize DC fabric Evolved Services Platform
  • 17. 2. Automate Processes With Unified Platform Manual => Automations, Optimizations, Open Interfaces Open Programmable API ComputeCompute Storage Storage Services Services Programmable Provisionable CoreAccess/Aggregation DatacenterService Provider Network InterCloud Private Public FW VM DPI VM WAAS VM Continuously monitor health of virtual functions. Grow/ shrink them according to changing demands Evolved Services Platform
  • 18. 3. Leverage Programming, Self Service and Automation Cut Time, Effort, Costs for Service Creation up to 75% Open Programmable API ComputeCompute Storage Storage Services Services Programmable Provisionable CoreAccess/Aggregation DatacenterService Provider Network InterCloud Private Public FW VM DPI VM WAAS VM Evolved Services Platform Service Catalog Programmable Interface Users External Systems
  • 19. Evolved Programmable Network Open Programmable API ComputeCompute Storage Storage Services Services InterCloud Private Public Service Provider Programmable Infrastructure Applications and Services Business VPN Mobile Internet Cloud Services Videoscape PROGRAMMABILITY VIRTUALIZATION Evolved Services Platform Service Profile Orchestration Engine Virtual Functions Service Catalog Service Broker
  • 20. Summary and Benefits 1.  Simplify SP processes to streamline OPEX and enable service innovation by removing constraints of legacy approaches 2.  Automation increase SP addressable share of value chain 3.  Optimize delivery of non-conventional services as they are added to the network to keep network in balance and remediate congestion 4.  Leverage secure hybrid cloud to keep cost optimized based on service needs 5.  Self-service and orchestration removes cost barriers to service provisioning
  • 21. Thank you.

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