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How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki

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How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki

How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki

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  • 1. How to combat rapidly growing mobile traffic Hideyuki  Sasaki   Interna0onal  Business  Planning  Office 1
  • 2. Agenda 1.  Our  introduc0on   2.  Current  status  of  the  Internet  in  Japan   3.  Our  approach 2
  • 3. What is BBIX? 3
  • 4. SoftBank Group is Japan’s Largest Internet Company President & CEO Masayoshi Son Foundation Paid-in Capital Group Employees September 3, 1981 188.5 Billion Yen (As of March 31, 2012) 21,858 (As of March 31, 2011) Number of Group Companies 4 900 *1USD=80JPY 4
  • 5. Growth with the Internet
  • 6. BBIX has 6 IX locations Tokyo Tokyo metropolitan Fukuoka Osaka Nagoya Tokyo 1st Tokyo 2nd Tokyo 3rd
  • 7. Oct-­‐13   Sep-­‐13   Aug-­‐13   Jul-­‐13   Jun-­‐13   May-­‐13   Apr-­‐13   Mar-­‐13   Feb-­‐13   Jan-­‐13   Traffic Growth Fastest growing IX in Japan 9
  • 8. What s happening in Japan? 10
  • 9. Amount of Internet Traffic in Japan Average  Traffic (Gbps) 2500   2275     2000   1905     1730     1696     1500   1516     1363     1235     1000   May-­‐13   Nov-­‐12   May-­‐12   Nov-­‐11   May-­‐11   Nov-­‐10   0   May-­‐10   500   Source:  hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html 30% growth every year 11 Sou
  • 10. Mobile Traffic Trend in Japan Average  Traffic (Gbps) 500   469.8   1.71 Times 450   (Gb 422.0   400   350   328.9   300   349.0   700 600 274.3   250   234.8   200   154.6   150   100   62.9   50   71.2   82.2   105.2   500 181.3   400 123.5   300 Jun-­‐13   Mar-­‐13   Dec-­‐12   Sep-­‐12   Jun-­‐12   Mar-­‐12   Dec-­‐11   Sep-­‐11   Jun-­‐11   Mar-­‐11   Dec-­‐10   Sep-­‐10   200 Jun-­‐10   0   800 100 9 Source:  hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html Doubles every year 12 0
  • 11. Technology Innovation Smart Phone More than 10Times Feature Phone 13
  • 12. Daily usage 97mins (Japan) Smartphone has become most used device 96mins 21mins Radio 23mins Magazine   Newspaper 77mins Computers Television Mobile Source:  SoBank’s  shareholder’s  mee0ng  in  2012 14
  • 13. Mobile Broadband Era 15
  • 14. Anywhere, Anytime
  • 15. What happens to our backbone? Multiple peaks & Directional changes 17
  • 16. Traffic shifts even within 24hs! Graph for FNO Peak once at night 18
  • 17. Traffic shifts even within 24hs! Graph for FNO Peak once at night Graph for MNO Multiple peaks 19
  • 18. North-South Traffic Mobile  Network  Operators The  Internet   (Transit  network) Social  Applica0on/Game  Provider   Cloud  /  Datacenter Social  Plaaorm  Providers   Cloud  /  Datacenter 20
  • 19. East-West Traffic Stri Mobile  Network  Operators The  Internet   (Transit  network) East-­‐West Social  Applica0on/Game  Provider   Cloud  /  Datacenter Social  Plaaorm  Providers   Cloud  /  Datacenter 21
  • 20. North-South Traffic Mobile  Network  Operators Massive  amount   of   short  packets DDoS   like   Traffic The  Internet   (Transit  network) East-­‐West Strict  reliability   requirement Social  Applica0on/Game  Provider   Cloud  /  Datacenter Social  Plaaorm  Providers   Cloud  /  Datacenter 22
  • 21. Transit network became bottleneck Mobile  Network  Operators Packet Loss Delay Internet   The   (Transit  network) Conge stion East-­‐West Social  Applica0on/Game  Provider   Cloud  /  Datacenter Social  Plaaorm  Providers   Cloud  /  Datacenter 23
  • 22. Transition of Internet topology 1st Starting of the Internet Tier1 Tier1 Tier2 Tier2 Tier3 2nd Rising Data Centers Tier3 Tier2 Tier2 Tier3 3rd Hyper Giants era Tier3 CDN Tier2 CDN Tier3 Data   Hyper   Center Giants Tier2 CDN Tier3 Tier2 Tier3 4th Cloud Computing era Tier1 Tier1 Data   Center Tier1 Tier2 We  are  here Tier2 Subscribers/Users       Service     Plaaorm/     Cloud/     DC     Hieratical Structure of the Internet will be replaced soon by Direct Connection between Subscribers and Contents. 24
  • 23. Think about the future! 25
  • 24. Serious future will come... Overwhelming   Traffic  Growth etc… Cost   management   for  the  future? etc… Expensive  IX   price etc… Quality   Control? etc… Otemachi   Problem Let s think about the Interconnection. 26
  • 25. Do we still need such complicated network? er2 Tier2 Tier1 Tier2 Tier2 Tier2 Tier2 Tier2 Tier1 Tier2 Tier2 Tier2 Tier2 Tier1 Tier2 Tier2 Tier2 27
  • 26. Let s simplify the network! J Internet Exchange 28
  • 27. •  •  •  •  Opera0on  collabora0on     Traffic  dispersion  to  regions  away  from  Otemachi,  Tokyo.   Building  new  interconnec0on  scheme   etc…   + Promoting direct connection 29
  • 28. Cloud IX Study Council Par0cipa0ng  companies     (that  have  given  permission  for  lis0ng,  in  alphabe0cal  order)     •  •  •  •  •  •  •  •  •  •  •  •  •  hOp://www.bbix.net/_shared/asset/en/press/press_20130919.pdf BBIX  Inc.   CyberAgent,  Inc.   DataHotel  Co.,  Ltd.     GMO  Internet,  Inc.     GREE,  Inc.   IDC  Fron0er  Inc.   mixi,  Inc.   NEC  BIGLOBE,  Ltd.   NIFTY  Corpora0on   SAKURA  Internet  Inc.   SoBank  BB  Corp.   TOKAI  Communica0ons  Corpora0on   Others     30
  • 29. What s the Ideal Interconnection environment? Brainstorming with professionals  
  • 30. 酒・寿司 Results of discussion 32
  • 31. Closed relationship!! Community-­‐centric  movement…
  • 32. BFD introduction Bidirectional Forwarding Detection 35
  • 33. What is BFD? BFD  can  shutdown  the  BGP  session  in  under  a  second! outage Outage   Detec0on Time  for  outage  detec0on Are  you  sa0sfied  with  Keepalive  0me?   60/180??  30/90??   Let’s  shorten  the  0me! Recovery  from   the  outage Convergence  Time Outage   Dura0on BFD is effective to minimize the down time. 36
  • 34. Detection time of outage BFD 3  secs Non-­‐BFD 71  secs Source:  Test  result  between  our  par0cipants  companies Significant improvement! 37
  • 35. Effect of Direct connection 38
  • 36. Case 1: Improvement on Latency Peer Up 39
  • 37. Case 2: Improvement on stability Peer Up 40
  • 38. Summary •  Mobile broadband in Japan •  Cloud IX community •  What we re doing over IX 東京 シンガポール What s next for Asia? 香港 41
  • 39. No Peering, No Internet