Nell’iperspazio con Rocket: il Framework Web di Rust!
Sse Avapreneurship Group2
1. Second Life Entrepreneurship Stockholm School of Economics Course 2304, Media Management Magnus Karlsson, 20796@student.hhs.se Cecilia Nessen, 21000@student.hhs.se YasharMansoori, 70402@student.hhs.se Robin Hesselstad, 20878@student.hhs.se
2. Footwear analysis, inside-out (resource based view) Paradize Shoes is a Second life company run by a man that is 25 years old. He is called “McMokta93 Wyler”. His business proposition is to sell shoes in the Sneaker segment. Single, Unemployed, lives in France. His target group is young people who are attracted by the street/skate lifestyle. He designs and “makes” the shoes himself, using Photoshop and a 3D design program. Region: FRANCE3D Martinique He regards himself fairly successful
5. Rankings/Competition Traffic 2384, means that he has a moderate amount of visitors to his store. Search: “shoes” ranking: +300 place Search: “footwear” ranking: 15th place Search: “sneakers” ranking: 32nd place Search: “converse” ranking: 10th place
6. Marketing Marketing through Xlstreetsl.com Promotion by ads in the search-function 2500 freebies in December alone
21. Reasons for success – Strategies An unique design – “street look” with focus on Converse sneakers Free-ware distribution to new users – goodwill and attraction of new customers
22. Recommendations Conceptualize the unique street style to other product categories Visual development (3D) Increase marketing: Use YouTube, Facebook, fashion blogs and Second Life Magazines to promote the store further.
23. Reference list Teigland, Robin – Strategy Media Mgt_Jan20_classes1&2.ppt, January 20th Collins, Montgomery – Competing on resources Interview: McMokta 93 Wyler, January 26th
