2008• Have search engine do the heavy liftingo Metadata injection in indexing pipelineo Lightweight external metadata store• Continuation of tactical, iterative approach• Extend refiner option to 2nd-level of refiners
Tool No. 1:Data Dictionary(courtesy of Erin Wise)• Identify content types (People,Publications, Events, etc.)• Identify data to be captured for eachcontent type based on:o Content structureo Functional requirementso Display standards• Identify data that should becontrolled, and provide controlledvocabularies
Tool No. 1: Data DictionaryCapture data consistently to facilitate display, filtering, search.
Tool No. 2: Biz Owner Questionnaire1. What is the overall business purpose/objective of this UI?2. What do you know of the current specificbehaviors of users of this UI?3. What do you know of the desired specificbehaviors of users of this UI?
Tool No. 3: Findability Audit Template1. Ensure XYZ content is searchable from the XYZ sitePlace a search input box on all WES pages. This search box should ...Current Status: Content already being indexed by the HBS search engine, but…Process: HTML in the page header will need to be edited manually to add search boxPriority: HighRecommended Timeframe: Short-termEstimated Effort: 3-5 days to implementDependencies: Enabling fielded search requires data enhancement
Tool No. 4: Baseline Analytics Reports• Reports to Track and Evaluate Search Keywords andQuality of Searcho Search Keywords reporto Queries with No Results, No clicks• Report to Understand from Where Visitors Are Comingo Referrer reporto Referring Pages report• Report to Determine from Where Visitors Begin aSearch: Pages on which Local Search Invoked report• Reports to Determine Where Visitors Go from a SearchResults Page. Report for Click-through from SERP.o Report for Query-Query Reformulation. The series ofkeyword phrases that a user employs during a singlesearch session.
2014• Operationalize search analytics program• Automated loop of analytics feedingtaxonomy and metadata improvements• Implement Information ManagementInfrastructure• Integrate taxonomy/tagging w/search• Role-based relevancy at the group level• APIs
2015• Formal user testing for search• Role-based relevancy at the individual level• Continue federation of available APIs• Rationalize Search UIs...and plenty more to come...
Remember...Become a Fundamentalist IncrementalistThank email@example.com@ravimynampatyhttp://www.slideshare.net/mynampaty/