ObjectivesObjectivesTo create a strong network in the social networks.To create brand awarenessTo identify which ad and de...
Paid Media
CalendarWeek 1:Run Facebook ads for different target groupsOne ad highlighting mobiles and one for Laptop.Check the impres...
Laptop Facebook Ad
Mobile ad on Facebook
CalendarThe ad that receives better response, hits and conversions can be taken into account for furtherfiltering.E.g:Impr...
Status Updates, Posts and Blogs2-3 updates per day on Facebook (Green tips, environment, news etc)1-2 twitter posts (Twitt...
www.krds.fr    Fr.allfacebook.comTwitter.com/KRDS   Facebook.com/KRDS
Attero
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Attero

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Transcript of "Attero"

  1. 1. ObjectivesObjectivesTo create a strong network in the social networks.To create brand awarenessTo identify which ad and demographics actively respondingTo create awareness and engage with the users by posting interesting content.To actively do response managementTo gain maximum exposure and trafficTo modify keywords for better targeting (Keyword analysis)To maximize the campaigns’ success (Both for Adwords on Google and on Facebook)
  2. 2. Paid Media
  3. 3. CalendarWeek 1:Run Facebook ads for different target groupsOne ad highlighting mobiles and one for Laptop.Check the impressions and clicks for the particular ad and user demographicBased on the first week’s results, the ads are given a minor tweak to gain more exposure(Includes the target group, image, content and title )Identify the right audience across various platformsAnalyze the success metrics @ the end of week.Build network on Facebook and TwitterFacebook ad will look very similar like in the one below
  4. 4. Laptop Facebook Ad
  5. 5. Mobile ad on Facebook
  6. 6. CalendarThe ad that receives better response, hits and conversions can be taken into account for furtherfiltering.E.g:Impressions and clicks can be calculated to find out which ads faring better and can bemodified.Narrow the target group further to get better results and engage them on FacebookIdentify the users who click frequently and less often and target them.Create brand advocators.
  7. 7. Status Updates, Posts and Blogs2-3 updates per day on Facebook (Green tips, environment, news etc)1-2 twitter posts (Twitter mostly for news updates and customer service)Blogs on green and ‘Create Awareness’ topics.1) Ten ways to conserve energy2) Why e-waste recycling is important?Youtube Videos (Know how, How to) can be included in the future.Once created a strong presence on the social networks, the next step is to engage the users andidentify ambassadors and advocates to do WOM branding.Note: Facebook and Twitter updates for the entire week is attached in a doc.
  8. 8. www.krds.fr Fr.allfacebook.comTwitter.com/KRDS Facebook.com/KRDS

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