Social Media Tools for Small Business


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Presentation on social media for small business. Includes thoughts on managing both your (personal) professional brand as well as your business' brand. How do you handle each?

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  • Social Media Tools for Small Business

    1. Social Media Tools for Small Business For yoyomama – February 12, 2009
    2. LintBucket Media ( is a boutique marketing agency headquartered in Vancouver that focuses on social media marketing and community building. <ul><li>Our Services: </li></ul><ul><li>Social Media Marketing & Communications </li></ul><ul><li>Blogger Outreach Programs </li></ul><ul><li>Community Development </li></ul><ul><li>Internal Social Media Implementation </li></ul><ul><li>SEO-driven Copywriting </li></ul> is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's bright lights and rising stars in these areas. – blogging about the intersection of marketing, technology and design, plus other juicy bits.
    3. <ul><li> </li></ul>
    4. Social Media is all about PEOPLE People Figures: David Armano - Logic + Emotion Blog But, first things first …
    5. Do you own your own name?
    6. Do you own your own name? <ul><li>Does Your Email Address look like one of these? </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>WHY?!? </li></ul>
    7. Do you own your own home?
    8. Do you own your own home? <ul><li>Do you have a website? </li></ul><ul><li>With a real domain? </li></ul><ul><li>Can you update your website when YOU want? </li></ul><ul><li>Are you running website analytics? </li></ul><ul><li>Do you review your analytics on a semi-regular basis? </li></ul><ul><li>Don’t get involved in social media </li></ul><ul><li>until these are taken care of! </li></ul>
    9. And have you weather-stripped it? <ul><li>Findability is Essential to Doing Business! </li></ul><ul><li>Optimize your site for search engines </li></ul><ul><li>Optimize your content for search engines </li></ul><ul><li>Consider testing Google AdWords programs </li></ul><ul><li>SEO is beyond the scope of </li></ul><ul><li>this talk but there are a lot </li></ul><ul><li>of big wins to be had via SEO! </li></ul>
    10. What’s your handle?
    11. What’s your handle? <ul><li>My Handle Variations </li></ul><ul><li>katetrgovac </li></ul><ul><li>ktrgovac </li></ul><ul><li>mynameiskate </li></ul><ul><li>katicus </li></ul><ul><li>queenkaticus </li></ul><ul><li>Psst … do as I SAY, not as I DO  </li></ul><ul><li> </li></ul>Why Important? Findability – most social media sites are being indexed – user names and user profiles are starting to show up.
    12. Profile Conversations Personality
    13. Your Professional Profile <ul><li>Where should you have a professional profile? </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>[Plaxo – not as popular, but some people got into it] </li></ul><ul><li>Really, Facebook? </li></ul><ul><li>Yes – use the “group friends” and privacy settings! </li></ul><ul><li> </li></ul>
    14. Your Professional Conversations <ul><li>Where should you be having professional conversations? </li></ul><ul><li>Twitter </li></ul><ul><li>[plurk, – not as popular] </li></ul><ul><li>[yammer – “internal” twitter – good for companies] </li></ul><ul><li>Tip: you don’t have to “follow” back everyone who follows you </li></ul><ul><li>Tip 2: Don’t use the web interface – use an application like Tweetdeck, Twhirl or Twitterfox </li></ul>
    15. Your Professional Personality <ul><li>Where should you show off your professional personality? </li></ul><ul><li>A blog (your own OR a group blog) </li></ul><ul><li>Flickr [could also use Picasa] </li></ul><ul><li>Blogging scare you? </li></ul><ul><li>Try “mini-blogging”: tumblr or posterous </li></ul><ul><li>What about video blogging or podcasting? </li></ul><ul><li>Let’s discuss! </li></ul>
    16. That’s YOU professionally. Same drill for your BUSINESS.
    17. Your Business Profile <ul><li>Where should you have a business profile? </li></ul><ul><li>LinkedIn – Company pages </li></ul><ul><li>Facebook – Fan Page </li></ul><ul><li>[I’m not a fan of Facebook’s “groups”] </li></ul><ul><li>Tip: save a file with boilerplate descriptions of you and your company: 1 line, 2 line, 1 paragraph, 100 words, etc. Will come in handy! </li></ul>
    18. Your Business Conversations <ul><li>Where should you be having business conversations? </li></ul><ul><li>Twitter </li></ul><ul><li>Different account for your business </li></ul><ul><li>Can be a group effort using tools like BrightKit </li></ul><ul><li>What to Tweet about? </li></ul><ul><li>Your business’ news | industry news | “internal” news | partner news </li></ul><ul><li>On Business account – follow back everyone </li></ul>
    19. Your Business Personality <ul><li>Where should you show off your business personality? </li></ul><ul><li>A blog (seriously – every company needs a blog) </li></ul><ul><li>What to blog about? </li></ul><ul><li>A little about you </li></ul><ul><li>A LOT about your customers </li></ul><ul><li>Some about your partners </li></ul><ul><li>Some about your industry </li></ul><ul><li>Good examples? & </li></ul><ul><li>Tip: Group blogs are a good thing! Engage employees or partners! </li></ul><ul><li>Flickr (show off customers loving your products) </li></ul>
    20. Your Connections: Prof. & Biz <ul><li>Where can you connect? </li></ul><ul><li>There is a social network out there for every interest! </li></ul><ul><li>Or you can start your own with tools like Ning </li></ul><ul><li>Also, topical recommendation sites like Yelp or Chow </li></ul>
    21. Monitoring Your Buzz <ul><li>How do you find out what people are saying about you? </li></ul><ul><li>Review your web analytics ! </li></ul><ul><li>Set up Google Alerts for your and your business name </li></ul><ul><li>Set up search feeds (RSS feeds) </li></ul><ul><ul><li>Your name and business name </li></ul></ul><ul><ul><li>Links to your website </li></ul></ul><ul><ul><li>Links to other profiles </li></ul></ul><ul><li>Monitor these searches using tools like an RSS reader (e.g. Google Reader or Bloglines) or a personal homepage (e.g. MyYahoo, iGoogle, or Pageflakes) </li></ul>
    22. Social Media Promotions <ul><li>How do you get the word out about your business? </li></ul><ul><li>Blogger Outreach programs </li></ul><ul><ul><li> </li></ul></ul><ul><li>Facebook Ads </li></ul><ul><ul><li> </li></ul></ul><ul><li>Blog Network Ads </li></ul><ul><ul><li> </li></ul></ul><ul><li>Social Media News Releases </li></ul><ul><ul><li>Resource: </li></ul></ul><ul><li>Email Newsletters </li></ul><ul><ul><li>Example: </li></ul></ul>
    23. How Much TIME?!?!
    24. How Much TIME?!?!
    25. IMPORTANT: Social Media Principles
    26. IMPORTANT: Social Media Principles <ul><li>Measure Everything </li></ul><ul><li>Be Human </li></ul><ul><li>Be Transparent </li></ul><ul><li>Make Sure Your Content is Portable </li></ul><ul><li>Social Media is a Long Term Prospect </li></ul><ul><li>Make It Easy for People to Talk About You </li></ul>
    27. Questions?
    29. Photo Sources and Links <ul><li>Any Questions: </li></ul><ul><li>Thank you M&Ms: </li></ul><ul><li>Suitcase Handle: </li></ul><ul><li>Paper Homes: </li></ul><ul><li>Dollar Heart: </li></ul><ul><li>Birth Certificate: </li></ul><ul><li>Clock: </li></ul><ul><li>Uhaul: </li></ul><ul><li>Ten Commandments: </li></ul>