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Social Media Tools for Small Business
 

Social Media Tools for Small Business

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Presentation on social media for small business. Includes thoughts on managing both your (personal) professional brand as well as your business' brand. How do you handle each?

Presentation on social media for small business. Includes thoughts on managing both your (personal) professional brand as well as your business' brand. How do you handle each?

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Social Media Tools for Small Business Social Media Tools for Small Business Presentation Transcript

  • Social Media Tools for Small Business For yoyomama – February 12, 2009
  • LintBucket Media (LintBucket.com) is a boutique marketing agency headquartered in Vancouver that focuses on social media marketing and community building.
    • Our Services:
    • Social Media Marketing & Communications
    • Blogger Outreach Programs
    • Community Development
    • Internal Social Media Implementation
    • SEO-driven Copywriting
    OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's bright lights and rising stars in these areas. MyNameIsKate.ca – blogging about the intersection of marketing, technology and design, plus other juicy bits.
    • http://mynameiskate.ca/yoyomama.html
  • Social Media is all about PEOPLE http://www.flickr.com/photos/cmpalmer/99806770/ People Figures: David Armano - Logic + Emotion Blog But, first things first …
  • Do you own your own name? http://www.flickr.com/photos/71894657@N00/916718299/
  • Do you own your own name?
    • Does Your Email Address look like one of these?
    • [email_address]
    • [email_address]
    • [email_address]
    • [email_address]
    • WHY?!?
  • Do you own your own home? http://www.flickr.com/photos/96221617@N00/308791590/
  • Do you own your own home?
    • Do you have a website?
    • With a real domain?
    • Can you update your website when YOU want?
    • Are you running website analytics?
    • Do you review your analytics on a semi-regular basis?
    • Don’t get involved in social media
    • until these are taken care of!
  • And have you weather-stripped it?
    • Findability is Essential to Doing Business!
    • Optimize your site for search engines
    • Optimize your content for search engines
    • Consider testing Google AdWords programs
    • SEO is beyond the scope of
    • this talk but there are a lot
    • of big wins to be had via SEO!
  • What’s your handle? http://www.flickr.com/photos/lwr/38960136/
  • What’s your handle?
    • My Handle Variations
    • katetrgovac
    • ktrgovac
    • mynameiskate
    • katicus
    • queenkaticus
    • Psst … do as I SAY, not as I DO 
    • http://www.usernamecheck.com/
    Why Important? Findability – most social media sites are being indexed – user names and user profiles are starting to show up.
  • Profile Conversations Personality
  • Your Professional Profile
    • Where should you have a professional profile?
    • LinkedIn
    • Facebook
    • [Plaxo – not as popular, but some people got into it]
    • Really, Facebook?
    • Yes – use the “group friends” and privacy settings!
    • http://www.allfacebook.com/2009/02/facebook-privacy/
  • Your Professional Conversations
    • Where should you be having professional conversations?
    • Twitter
    • [plurk, identi.ca – not as popular]
    • [yammer – “internal” twitter – good for companies]
    • Tip: you don’t have to “follow” back everyone who follows you
    • Tip 2: Don’t use the web interface – use an application like Tweetdeck, Twhirl or Twitterfox
  • Your Professional Personality
    • Where should you show off your professional personality?
    • A blog (your own OR a group blog)
    • Flickr [could also use Picasa]
    • Blogging scare you?
    • Try “mini-blogging”: tumblr or posterous
    • What about video blogging or podcasting?
    • Let’s discuss!
  • That’s YOU professionally. Same drill for your BUSINESS.
  • Your Business Profile
    • Where should you have a business profile?
    • LinkedIn – Company pages
    • Facebook – Fan Page
    • [I’m not a fan of Facebook’s “groups”]
    • Tip: save a file with boilerplate descriptions of you and your company: 1 line, 2 line, 1 paragraph, 100 words, etc. Will come in handy!
  • Your Business Conversations
    • Where should you be having business conversations?
    • Twitter
    • Different account for your business
    • Can be a group effort using tools like BrightKit
    • What to Tweet about?
    • Your business’ news | industry news | “internal” news | partner news
    • On Business account – follow back everyone
  • Your Business Personality
    • Where should you show off your business personality?
    • A blog (seriously – every company needs a blog)
    • What to blog about?
    • A little about you
    • A LOT about your customers
    • Some about your partners
    • Some about your industry
    • Good examples? http://tombihn.com/blog/ & http://laptopbaglifeline.com/
    • Tip: Group blogs are a good thing! Engage employees or partners!
    • Flickr (show off customers loving your products)
  • Your Connections: Prof. & Biz
    • Where can you connect?
    • There is a social network out there for every interest!
    • Or you can start your own with tools like Ning
    • Also, topical recommendation sites like Yelp or Chow
  • Monitoring Your Buzz
    • How do you find out what people are saying about you?
    • Review your web analytics !
    • Set up Google Alerts for your and your business name
    • Set up search feeds (RSS feeds)
      • Your name and business name
      • Links to your website
      • Links to other profiles
    • Monitor these searches using tools like an RSS reader (e.g. Google Reader or Bloglines) or a personal homepage (e.g. MyYahoo, iGoogle, or Pageflakes)
  • Social Media Promotions
    • How do you get the word out about your business?
    • Blogger Outreach programs
      • http://www.slideshare.net/mynameiskate/blogger-relations-presentation
    • Facebook Ads
      • http://www.doshdosh.com/facebook-marketing-resources/
    • Blog Network Ads
      • http://www.blogherads.com/
    • Social Media News Releases
      • Resource: http://www.lintbucket.com/smr-help.html
    • Email Newsletters
      • Example: http://www.boxcarmarketing.com/underwire/
  • How Much TIME?!?! http://www.flickr.com/photos/monkeyc/322654818/
  • How Much TIME?!?! http://www.flickr.com/photos/sarahbelle1/2363974644/
  • IMPORTANT: Social Media Principles http://www.flickr.com/photos/abbyladybug/2152179077/
  • IMPORTANT: Social Media Principles
    • Measure Everything
    • Be Human
    • Be Transparent
    • Make Sure Your Content is Portable
    • Social Media is a Long Term Prospect
    • Make It Easy for People to Talk About You
  • Questions? http://www.flickr.com/photos/calavera/65098350/
  • http://www.flickr.com/photos/vernhart/1574355646/
  • Photo Sources and Links
    • Any Questions: http://flickr.com/photos/calavera/65098350/
    • Thank you M&Ms: http://www.flickr.com/photos/vernhart/1574355646/
    • Suitcase Handle: http://www.flickr.com/photos/lwr/38960136/
    • Paper Homes: http://www.flickr.com/photos/96221617@N00/308791590/
    • Dollar Heart: http://www.flickr.com/photos/cmpalmer/99806770/
    • Birth Certificate: http://www.flickr.com/photos/71894657@N00/916718299/
    • Clock: http://www.flickr.com/photos/monkeyc/322654818/
    • Uhaul: http://www.flickr.com/photos/sarahbelle1/2363974644/
    • Ten Commandments: http://www.flickr.com/photos/abbyladybug/2152179077/