1. Real Life Lessons from Second Life Marketers CMA National Convention – May 14, 2008

3. Thank you! Online Advertising

4. Common Qualities Interactivity Persistence Socialization/Community Shared Space Graphical User Interface Immediacy

7. What do people do in SL? SL is a platform for creativity and co-creation Learn Socialize Celebrate Mourn Explore Build Relationships Experiment Shop Create Work

8. OK, but what is it REALLY?

10. How “Big” is Second Life? (March 08)

11. How “Big” is Second Life? (March 08)

13. SL Residents who Make $$

21. Lesson 1: Shopping is Social

23. Thank you! Scavenger Hunts

24. Thank you! Mob Vendors & Lucky Chairs

25. Thank you! Special Offers for New Customers

28. Thank you! Location, Location, Location

29. Thank you! Location, Location, Location Might get a picture of a shopping mall or area – Le Zoo or Cotton Candy

30. Thank you! Brand Experience: Form

31. Thank you! Brand Experience: Function

33. SLCN.tv – Fashion Channel

34. Thank you! SL Fashion Magazines

35. Thank you! Cause Marketing

36. Thank you! Classifieds/”Ad Words”

37. Thank you! Online Advertising

38. Thank you! Designer Blogs

39. Thank you! Flickr Groups

41. Thank you! Ecommerce

43. Thank you! Partnershps

44. Thank you! Partnershps

45. Thank you! Partnershps

46. Thank you! Virtual Brands Have Halos Too

47. Thank you! Virtual Brands Have Halos Too