• It has the primary responsibility for the success or failure of the communication act.
Encoding• Is the process by which the source takes an idea or thought and selects verbal or nonverbal symbols from his or her environment to send which he/she feels accurately represents that idea or thought.
Message• Is the content of communication. This is what the sender wants his or her audience to know.
Channel• Is the medium through which the message must pass.
Receiver• Is the target audience of the message.
Decoding• Is translating the message code into symbols that the receiver can understand.
Feedback• Is the information that is sent back to the source.
Noise• Is anything that disrupts or distorts the communication process.