Co-parenting facilitator      Presentation - September 2012                                      1 of 21
The history     Personal story2houses was created by Gill Ruidant inMay 2011.He has himself lived a separation in 2004and ...
Concept“Divorced parents still have to communicate, Face toface and phone conversations often generateconflicts. Having a ...
Product (1/2)Calendar                              Finance                                JournalManage custody, events an...
Product (2/2)Albums                               Info bank                             MessagesCapture moments and save  ...
Pricing and revenues                                  Next page...       Co-parenting facilitator   info@2houses.com      ...
Project evolution since its launch March 2011: Founder’s Institute 2houses won the first price.  April 2011: Start of deve...
Project evolution since its launch  February 2012: Start of development of Version 1 based on more than 1000 feedback from...
Achievements to date Unique visitors on www.2houses.com: 48,241 Family accounts created: 5,565 1,000+ feedbacks received F...
User feedbacks      Co-parenting facilitator   info@2houses.com      www.2houses.com            www.facebook.com/2houses  ...
Press coverage Impressive press coverage in Belgium, France and the rest of the world         Co-parenting facilitator   i...
Unique visitors vs. sign ups160001400012000                                                           Unique visitors10000...
Demographics           1%                    Users per country              1%                 3%        4% 1%            ...
The market“There are 40,000,000 divorced or separated parentsin Europe and 1.6 million new divorces or separationsinvolvin...
The competition“ There is a handful number of similar services in theUS but no major competition here in Europe”How are we...
2 houses acquisition strategyMeans to generate traffic on the                                                             ...
FinancialsPresentation - June 2012                           17 of 21
Revenues and costs assumptions                 Revenue drivers                                                       Cost ...
Key figures                                       Unit          2012              2013              2014               201...
Key financials 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000        0              2012                     ...
Balance sheet                                             Unit       2012        2013       2014        2015        2016  ...
Team       22 of 21
The Team      Co-parenting facilitator   info@2houses.com      www.2houses.com            www.facebook.com/2houses   23 of...
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Business plan 2houses power point sur mymicroinvest

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Business plan 2houses power point sur mymicroinvest

  1. 1. Co-parenting facilitator Presentation - September 2012 1 of 21
  2. 2. The history Personal story2houses was created by Gill Ruidant inMay 2011.He has himself lived a separation in 2004and he looked for a tool, an interfacewhich could have helped him, his son andhis ex-companion, to communicate andget organized about custody and the well-being of their son, Noé. The existent tools Gill is an entrepreneur through and through. Hiswere not optimized for divorced parents. international and management experiences linked to his personal experience helped him toGill decided, few years later, to build his build 2houses.own platform : 2houses. www.2houses.com Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 2 of 21 @2houses_com
  3. 3. Concept“Divorced parents still have to communicate, Face toface and phone conversations often generateconflicts. Having a web interface removes theemotional element and improves thecommunication.” In such situations, access to the same information is key. It helps reducing theconflicts and allows the parents to keep track of the information. Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 3 of 21 @2houses_com
  4. 4. Product (1/2)Calendar Finance JournalManage custody, events and Add the share expenses and Share the moments ofchanges without any keep an eye on the balance. everyday life with your exconflict. and also with other members of the family and family circle. Next page... Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 4 of 21 @2houses_com
  5. 5. Product (2/2)Albums Info bank MessagesCapture moments and save A common source of Threads are stored andthem in a secure familial practical information about secured.environment. your children. + email & SMS notifications calendar synchronized with smartphone Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 5 of 21 @2houses_com
  6. 6. Pricing and revenues Next page... Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 6 of 21 @2houses_com
  7. 7. Project evolution since its launch March 2011: Founder’s Institute 2houses won the first price. April 2011: Start of development of the Alpha version End of June: Alpha version ready (private) August: Seed funding by Inventures and start of development of the Beta version 31st of October: Launch of public Beta: exciting! Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 7 of 21 @2houses_com
  8. 8. Project evolution since its launch February 2012: Start of development of Version 1 based on more than 1000 feedback from users June 2012: Launch of 2houses Version 1 including 150 improvements July 2012: 5000th family account created September 2012: Start of billing & crowdfunding – start of iPhone mobile app development Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 8 of 21 @2houses_com
  9. 9. Achievements to date Unique visitors on www.2houses.com: 48,241 Family accounts created: 5,565 1,000+ feedbacks received February 2012: 150 improvements made 15th of June 2012: version 1 online Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 9 of 21 @2houses_com
  10. 10. User feedbacks Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 10 of 21 @2houses_com
  11. 11. Press coverage Impressive press coverage in Belgium, France and the rest of the world Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 11 of 21 @2houses_com
  12. 12. Unique visitors vs. sign ups160001400012000 Unique visitors10000 Sign ups 8000 6000 4000 Unique visitors: 48.510 2000 Sign ups: 5.405 0 Conversion rate: 11,14% Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 12 of 21 @2houses_com
  13. 13. Demographics 1% Users per country 1% 3% 4% 1% France 5% Belgium US 10% 45% Canada Switzerland India 30% UK Spain ROW Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 13 of 21 @2houses_com
  14. 14. The market“There are 40,000,000 divorced or separated parentsin Europe and 1.6 million new divorces or separationsinvolving children every year” A couple divorces every 30 seconds in Europe - this affects millions of children. Over thelast 27 years, America has witnessed a 279% increase in the divorce rate. Because consumersuse online services every day (to communicate and interact with theirbank, administration, etc.) It is the right moment to introduce 2houses as an onlinecommunication tool for divorced parents. The European market is untapped and will allow2houses to have a strong market position thanks to the "first mover advantage". Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 14 of 21 @2houses_com
  15. 15. The competition“ There is a handful number of similar services in theUS but no major competition here in Europe”How are we different? Available in 4 languages and 3 more by Jan 2013 User friendly interface / everyone can use it without guidance Mobile: SMS notifications, calendar synchronization with smartphone “Customer development” strategy (eg. Beta -> Version 1)Today, 15% of our users are from North America Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 15 of 21 @2houses_com
  16. 16. 2 houses acquisition strategyMeans to generate traffic on the Interme- Offline Online SEO SEA Members Marketing diaries guides guides platform www.2houses.com 10% 10% 50% 20% 50% 25% 25% conversion account creation Conversion and Sign-up test account (the use is free for 2 months) 50% - no renewal 15% - switch to pay 35% - switch to free Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 16 of 21 @2houses_com
  17. 17. FinancialsPresentation - June 2012 17 of 21
  18. 18. Revenues and costs assumptions Revenue drivers Cost drivers• a number of unique visitors per month generated • cost of guide edition;by the online marketing campaigns, word of mouth • a price per online payment (payment processing(virality), the guide and the intermediaries costs);recommending the platform; • the salaries of the team that consists of the• a conversion rate of unique visitors creating a (2 management, IT, marketing, countrymonths) test account that depends on the traffic managers, community managers, a product managersource (e.g. 10% for online marketing and 50% for and a responsible for administration;intermediaries); • an important marketing budget that covers annual• a conversion rate of test accounts to free accounts marketing costs and specific marketing costs related(35%) and pay accounts (15%); to the launch of a new country• an attrition rate (20% per year) taking into account (translation, marketing, ...);the possibility of unsatisfied clients or clients having • IT costs (servers);no use anymore of the platform ; • administrative costs such as the rent for the• an average pricing per pay account of EUR 100 (VAT offices, insurance, legal and accounting costs.incl.) per year; and• limited advertising revenues (less than 10% of totalrevenues) of EUR 0.2 per month per free account. Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 18 of 21 @2houses_com
  19. 19. Key figures Unit 2012 2013 2014 2015 2016NUMBER OF COUNTRIES # 6 12 12 12 12NUMBER OF LANGUAGES # 5 11 11 11 11MARKET TARGETED # 6.427.080 8.313.704 8.810.743 9.338.116 9.897.709market share % 0,0% 0,2% 0,6% 1,3% 2,3%ACCOUNTS # 2.687 16.332 54.415 122.448 224.254market share % 0% 0% 1% 1% 2,27%growth % n.a. 508% 233% 125% 83%Pay accounts # 805 4.896 16.316 36.722 67.258Free accounts # 1.882 11.436 38.099 85.726 156.996 2012 2013 2014 2015 2016TURNOVER EUR 17.844 246.188 959.413 2.416.997 4.734.750growth % n.a. 1280% 290% 152% 96% COGS EUR -5.943 -19.434 -41.235 -77.003 -119.670GROSS MARGIN EUR 11.902 226.755 918.178 2.339.994 4.615.080as % of turnover % 67% 92% 96% 97% 97% SG&A EUR -303.778 -1.065.674 -1.517.151 -2.230.062 -2.338.125EBITDA EUR -291.876 -838.920 -598.973 109.931 2.276.955as % of turnover % -1636% -341% -62% 5% 48%NET PROFIT EUR -339.445 -866.824 -632.203 76.909 2.094.735as % of turnover % -1902% -352% -66% 3% 44% 2houses has already 5.565 accounts created (cfr slide 7). But the aim is to reach 805 pay accounts by the end of 2012. Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 19 of 21 @2houses_com
  20. 20. Key financials 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 2012 2013 2014 2015 2016-1,000,000-2,000,000 Cash position end of period TURNOVER SG&A EBITDA NET PROFIT Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 20 of 21 @2houses_com
  21. 21. Balance sheet Unit 2012 2013 2014 2015 2016 TOTAL ASSETS EUR 954.366 280.528 144.273 1.052.801 4.315.958 Fixed assets EUR 36.333 37.000 31.000 25.000 20.000 Intangible assets EUR 23.000 17.000 11.000 5.000 0 Tangible assets EUR 13.333 20.000 20.000 20.000 20.000 Financial assets EUR 0 0 0 0 0 Current assets EUR 918.033 243.528 113.273 1.027.801 4.295.958 Accounts receivable EUR 911 6.090 19.979 44.693 81.600 Other receivables EUR 0 0 0 0 0 Cash EUR 917.121 237.439 93.293 983.108 4.214.358 TOTAL EQUITY AND LIABILITIES EUR 954.366 280.528 144.273 1.052.801 4.315.958 Equity EUR 399.155 -467.669 -1.099.871 -1.022.962 1.071.773 Capital EUR 738.600 738.600 738.600 738.600 738.600 Profit/ (loss) carried forward EUR -339.445 -1.206.269 -1.838.471 -1.761.562 333.173 Provisions EUR 0 0 0 0 0 Financial debt EUR 478.051 431.983 384.986 337.039 288.125 Convertible debt EUR 0 0 0 0 0 Bank debt EUR 478.051 431.983 384.986 337.039 288.125 Current liabilities EUR 77.160 316.214 859.158 1.738.723 2.956.059 Overdraft EUR 0 0 0 0 0 Accounts payable EUR 28.406 81.496 145.963 196.878 205.736 Other payables EUR 48.753 234.718 713.196 1.541.846 2.750.324 Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 21 of 21 @2houses_com
  22. 22. Team 22 of 21
  23. 23. The Team Co-parenting facilitator info@2houses.com www.2houses.com www.facebook.com/2houses 23 of 21 @2houses_com

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