7 Search Engine Optimization Mistakes and Solutions
You think that "Wow! The flashanimation is very appealing and it makes your site looks more attractive". However, do you knowthat it can hurt your website in search engine ranking?Let me explain..Search engines analyze website based on text. Flash, unluckily, is not text. According to "How toDesign Website Guideline" of Siuchu Suga, search engines are not able to read content presentedbyFlash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro asyour homepage, you will never get good rankings.In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask yourvisitors, how many ofthem are really interested in reading your Flash Intro before going straight to your websitecontent?A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and canoffer additional information to your visitors? Secondly, instead of a Flash homepage, you mayconsider making a Flash header together withcontent at your homepage.4. Hidden Text and Meta TagsWebmasters understand that keyword density is a way to improve search engine ranking, andsome webmasters use a techniquecalled "keyword stuffing". They will stuff keywords into their webpages repeatedly, e.g. "keyword1, keyword 2, .... keyword1, keyword 2...." Well, everyone knows it does not make sense to visitors. Therefore, those"clever" webmasters will makethose text invisible. For example, make the text color identical to background color.Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websitesusing this nonsense technique. If you do not want your site being penalized, remove those textimmediately in case you have adopted this method.Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords.I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can onlyrepeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even noemphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywordsthere?5. Use of Dynamic PagesMany websites use content managment system (CMS) to generate their webpages. Asgeneration of dynamic pages are easier forwebsite development, CMS generally use dynamic pages. However, search engines havedifficulties to spider and understand them.
To solve the problem, you can consider using Mod Rewrite in case you use Apache server orfinding a CMS that can generatestatic HTML pages.6. Be a Pagerank MonsterMany search engine marketers are too focused on their websites pagerank. Everyday, they aretalking and checking pagerank.They perform link building based on pagerank only. In fact, pagerank is only one factor for Googleto determine searchengine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN.If you are too concernedabout pagerank, you finally will ignore other important optimization criteria.Therefore, you should repeatedly remind yourself that pagerank is only one of the many factorsand you cannot only work on it.7. Too Believe in SandboxSome webmasters propose that a new website will be put into sandbox by Google so that youcannot get any high rankings forhighly competitive keywords. Even though their website cannot get any rankings after 1 year, theystill believe that it issandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc...From Googles patent information, there is no clue that such sandbox occurs. From myexperience, if your site is new and cannot rank high in highly competitive keywords, it is solelybecause other websites are more established in search engineworld. For example, they have more inbound links, more content, etc. Therefore, webmastersshould not focus on finding how to get out from sandbox. Instead, you should put more effort inlink building and content optimization. Eventually, you will see your websites rankings rise.By Jimsun Lui, who is working in Search Engine Optimization division of Agog Digital MarketingStrategy Limited. The company assists clients in both Chinese and English search engineoptimizationArticle Source:http://EzineArticles.com/?expert=Jimsun_Lui
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