Digitalmobileandsocialmediainindiaapril2011 110424222827-phpapp02
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Here’s the latest report in our BBH Data Snapshot series, this time profiling the Digital, Mobile and Social Media landscape in India. ...

Here’s the latest report in our BBH Data Snapshot series, this time profiling the Digital, Mobile and Social Media landscape in India.

Just like the recent China edition, this report is packed with useful data, stats, and soundbites – here are a few appetisers:

Mobile is more than 50% bigger than TV in India;
The number of people using Facebook in India is
greater than the population of Australia;
18% of India’s 12 million rural internet users walk
more than 10km to access the web
You’ll find many more jaw-dropping stats in the full SlideShare presentation below.

As befits a report on social media, this document is designed to be shared freely, so please do pass it on to anyone you think might benefit.

And if you’d like a PDF copy, you can download one here.

All comments and feedback very much welcome!

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  • 1. DIGITAL,
MOBILE,

 AND
SOCIAL
MEDIA
 IN
INDIA
 BBH
DATA
SNAPSHOT
 APRIL
2011

  • 2. Source:
India
Census,
2011

  • 3. 50%
of
Indians
are
aged 25
or
below Source:
India
Census,
2011

  • 4. 742,500,000
 Indians
living
in
rural
areas:
 Source:
India
Census,
2011

  • 5. 72%
 Source:
India
Census,
2011

  • 6. Source:
Wikipedia

  • 7. 791,000,000
 mobile
subscribers
in
India:
 Source:
Telecom
Regulatory
Authority
of
India,
April
2011

  • 8. 67%
 that’s
roughly
 of
the
populaSon
 ( ) Source:
Based
on
India
Census,
2011

  • 9. Source:
Telecom
Regulatory
Authority
of
India

  • 10. Source:
Wikipedia

  • 11. 50%
 the
penetraSon
of

 mobile
phones
in
 India
is
more
than
 higher
than
the 
penetraSon
of
TV
 Source:
mobile
data
from
Telecom
Regulatory
Authority
of
India;
TV
data
extrapolated
from
growth
trends
in
TAM
data
as
quoted
by
DeloiJe

  • 12. Indian
TV
 viewers:
 vs. Source:
mobile
data
from
Telecom
Regulatory
Authority
of
India;
TV
data
extrapolated
from
growth
trends
in
TAM
data
as
quoted
by
DeloiJe
 791
 million 520
 million Indian
mobile
 subscribers:

  • 13. 90
billion
 number
of
SMSes
sent
via
 India’s
Airtel
network
in
2010:
 Source:
Airtel
Mobitude
2010

  • 14. 2,850
every
second that’s
more
than
 Source:
Airtel
Mobitude
2010

  • 15. 10
billion
 the
number
of
mobile
ads
served
 in
India
each
month
exceeds
 Source:
Based
on
figures
quoted
in
press
releases
from
InMobi,
BuzzCity,
and
AdMob

  • 16. 3,800
mobile
ad
impressions
 every
second that’s
about
 Source:
Based
on
figures
quoted
in
press
releases
from
InMobi,
BuzzCity,
and
AdMob

  • 17. $ Source:
DeloiJe

  • 18. $4.56
spent
on
value‐added 
services
by
every
Indian 
mobile
subscriber
 which
equates
to
roughly
 Source:
DeloiJe

  • 19. Source:
Google,
as
quoted
in
the
Hindustan
Times

  • 20. 8%
 that’s
about
 of
the
populaSon
 Source:

Based
on
India
Census
2011
 ( )
  • 21. Source:
internetworldstats.com

  • 22. 26
minutes
 the
average
Indian
web
user
spends
 online
each
day
 Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011

  • 23. 60%
of
Indian
web
users
access
via
 Source:
BuddeComm,
as
quoted
by
internetworldstats.com
 internet
cafés
  • 24. ? 31%
 Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011
 unaware
  • 25. Source:
Wikipedia

  • 26. Source:
Internet
And
Mobile
AssociaPon
of
India,
December
2010

  • 27. 2%
 that’s
less
than
 of
the
rural

 populaSon
 ( ) Source:

Based
on
India
Census
2011

  • 28. 18%
of
India’s
rural
internet
 users
travel
more
than
 Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011
 10km
to
access
the
internet
  • 29. entertainment
 top
reason
rural
Indians
are
adopSng
the
internet:
 Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011

  • 30. $ Source:
Penn
Olson

  • 31. Source:
Penn
Olson

  • 32. 33,158,000
 number
of
social
media
users
in
India:
 Source:

ComScore,
July
2010


  • 33. 3
hours
 Indian
web
users
spend
 per
month
on
social
sites
 Source:
Internet
And
Mobile
AssociaPon
of
India,
April
2011

  • 34. 96%
of
Indian
IT
firms
forbid
 social
media
use
at
work Source:
Livemint
via
Penn
Olson

  • 35. 23,893,800
 number
of
facebook
users
in
India:
 Source:
Facebook,
April
2011

  • 36. Source:
Wikipedia

  • 37. 2%
 …but
sSll
only
 of
the
Indian

 populaSon
 ( ) Source:
Based
on
India
Census,
2011

  • 38. 60%
 Source:
SocialBakers

  • 39. 79%
of
India’s
Facebook
users
 are
under
30
years
of
age Source:
Facebook

  • 40. 18‐24:
 48% 25‐29:
 20%
 13‐17:
 11%
 30‐34:
 9%
 35‐39:
 5%
 40‐49:
 5%
 50‐59:
 2%
 60+:
 1%
 Source:
Facebook,
April
2011

  • 41. 71%
of
Indian
Facebook
 users
are
male Source:
Facebook,
April
2011

  • 42. games
 most
popular
acSvity

 on
Facebook
in
India:
 Source:
Penn
Olson

  • 43. #
 Brand
Page
 Likes
 Growth
 01
 Tata
Docomo
 1,680,211
 12.81%
 02
 Vodafone
Zoozoos
 1,596,684
 21.96%
 03
 Axe
Angels
club
 1,426,469
 12.91%
 04
 Fastrack
 1,245,787
 6.71%
 05
 Mumbai
Indians
 1,199,454
 24.06%
 06
 Kingfisher
 1,140,354
 20.17%
 07
 Pepsi
India
 1,025,583
 11.80%
 08
 Pizza
Hut
CelebraSons
 927,343
 8.25%
 09
 BlackBerry®
India
 742,435
 5.79%
 10
 flipkart.com
 732,990
 3.47%
 Top
brand
pages
on
Facebook
in
India
 Source:
Facebook
via
SocialBakers,
April
2011
  • 44. 35%
of
Orkut’s
global
traffic
 comes
from
India Source:
Alexa

  • 45. 18,700,000
 number
of
Orkut
users
in
India:
 Source:
ComScore,
September
2010

  • 46. 9,000,000
 number
of
Linkedin
users
in
India:
 Source:
Linkedin
via
Omillion

  • 47. 2,740,000
 number
of
twiler
users
in
India:
 Source:
labnol.org,
Nov
2010

  • 48. 70%
of
Indian
internet
users
 watch
online
video Source:
ComScore

  • 49. 807,200,000
 Indian
visitors
spent
a
total
of
 Source:
ESPNCricInfo.com
 minutes
on
ESPNCricInfo.com
 during
the
2011
ICC
World
Cup

  • 50. 1,500
years
 …which
adds
up
to
more
than
 Source:
ESPNCricInfo.com

  • 51. internet
users
in
India
 access
via
mobile
devices
 Source:
Penn
Olson

  • 52. 59%
of
Indian
mobile
internet
 users
only
access
the
web
 via
their
mobile
phone Source:
MobiThinking

  • 53. Indian
mobile
internet
users
 who
do
not
have
a
bank
account:
 Source:
MobiThinking

  • 54. 59%
 Nokia’s
share
of
the 
Indian
mobile
market:
 Source:

InMobi

  • 55. 97%
 Google’s
share
of
India’s 
search
market
in
2010:
 Source:
StatCounter.com

  • 56. nokia
 most
searched
brand

 on
Google
in
India:
 Source:
Google
Zeitgeist
2010

  • 57. how
to
kiss
 top
‘how
to’
query
on
Google
in
India:
 Source:
Google
Zeitgeist,
2008
‐
2010

  • 58. Simon
Kemp
(@eskimon)
 Engagement
Planner,
BBH
Asia‐Pacific
 simon.kemp@bbh‐asiapac.com.sg
 +65
6500
3071