Ad tracking – the old days Advertisers placed ad on TV Revisions to the campaign based on the self reported viewing habits of a small sample of viewers
Ad tracking – the digital age Advertisers place ad online Track each interaction and conversion Optimize advertising placements based on real time data and testing
How does analytics affect your business? Meet Bob Owns a three person graphic design shop Has a website featuring the shop’s portfolio Would like the website to generate new business How can website analytics help him?
Which analytics provider is best for my business? Top players
Which analytics provider is best for my business? Mid level
Which analytics provider is best for my business? Specialty
Why use Google Analytics? Free, yet powerful Easy to implement Get to know your visitors Available to all
Getting started How does Bob get started with Google Analytics?
Is the code working? Google Analytics Tracking Code Status WASP (Web Analytics Solution Provider) Firebug (Firefox Add-on) WASP Firefox add-on
Happy bob Bob’s website is trackingvisitors and conversions He’s targeted the companies that visit his site Bob has generated 3 new paid opportunities from a blog post that sent visitors to his site Bob can see that his site is converting visitors much better than his competition