Sample Report

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Sample Report

  1. 1. Top Quality Consumer Region: San Diego, CA Trade Channel: Grocery/Supermarkets Prepared By commonSENSE™ on April 26, 2010 www.ineedcommonsense.com
  2. 2. Top Quality Consumer Country: USA State: California Region: San Diego COUNTRY USA How do you find your consumers? Start by looking at a nation-wide perspective to identify areas of greatest opportunity to place your product or advertise your services. The following map compares the opportunity for each state and clearly identifies the opportunities you may wish to explore. Use the country level statistics to gain a general understanding of the average American consumer described by your consumer profile. Socio-economic demographics are also provided to give you a greater understanding of the underlying population. United States Of America CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY 1 www.ineedcommonsense.com
  3. 3. Top Quality Consumer Country: USA State: California Region: San Diego STATE California Refer to the following map to quickly identify the city regions in the state that have the greatest opportunities. The custom demographic variables section illustrates each of their contributions to the state level opportunity. Use page 3 to compare these statistics at the country, state and regional levels to enable you to see how strong the consumer potential is in your selected region. CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY 2 www.ineedcommonsense.com
  4. 4. Top Quality Consumer Country: USA State: California Region: San Diego CONSUMER PROFILE SAN DIEGO Demographic Variables USA California San Diego, CA Worth Paying Extra for Quality 21.22% 24.34% 24.37% Goods Total Population 306,007,316 36,744,541 3,040,407 # Households 113,876,879 12,299,559 1,055,548 Avg. Household Income $66,533 $80,847 $80,604 % Caucasian 73.67% 62.73% 71.22% % African American 13.77% 6.18% 4.94% % Asian 3.82% 11.69% 9.30% % Other 8.73% 19.40% 14.54% % Hispanic Heritage 14.11% 35.10% 30.27% % Non-Hispanic Heritage 85.89% 64.90% 69.73% CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY 3 www.ineedcommonsense.com
  5. 5. Top Quality Consumer Country: USA State: California Region: San Diego REGION SAN DIEGO The above map illustrates the hottest and coldest areas of opportunity when comparing them against all other areas within the United States. This allows you to target your product or service into the individual neighborhoods with the highest potential. Use Google™ Earth to further investigate the neighborhoods and business locations with the highest sales opportunity defined by your consumer profile. CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY 4 www.ineedcommonsense.com

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