Photo: Dario Sanches on Flickr
Get real
Who do we blame?




Photo: Arnisto.com on Flickr
T he future?




Photo: Arnisto.com on Flickr
Social web is built on real




Photo: JoséPedro on Flickr
Real = authentic




Photo: EagerEyes on Flickr
W hy now?




Photo: Leo Reynolds on Flickr
6 elements of real




Photo: duncan on Flickr
1. Personality




Photo: Markus Bollingmo on Flickr
Example: Lip-dub
Example: Wedding Dance
3. Serendipity




Photo: WolfS ul on Flickr
Example: Where the Hell is Matt?
4. T imeliness




Photo: Michel Filion on Flickr
5. Compelling




Photo: Jasmic on Flickr
Example: Twestival
6. Resonance




Photo: JamesDPhotography on Flickr
Example: @syfy
Who has a real story to tell?




Photo: JanneM on Flickr
Example: Mayo Couple
Example: Pinole Library
Example: Not a single lady
Example: Not a single lady
Example: Izzy ’s Ice Cream
Ridiculously easy tools
Get real




Photo: XiXiDu on Flickr
Thank you!
                             Meg Canada
                             meg.canada@gmail.com
                     ...
You're So Money and You Don’t Even Know It: The Power of Real on the Social Web
You're So Money and You Don’t Even Know It: The Power of Real on the Social Web
You're So Money and You Don’t Even Know It: The Power of Real on the Social Web
You're So Money and You Don’t Even Know It: The Power of Real on the Social Web
You're So Money and You Don’t Even Know It: The Power of Real on the Social Web
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You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

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How can your organization be more transparent and authentic? By getting real. You are missing opportunities to tell great stories everyday about your workplace, your customers, and your products. Social media provides a unique opportunity to share and amplify real stories like never before. Presented at MinneWebCon with Meg Canada.

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Transcript of "You're So Money and You Don’t Even Know It: The Power of Real on the Social Web"

  1. 1. Photo: Dario Sanches on Flickr
  2. 2. Get real
  3. 3. Who do we blame? Photo: Arnisto.com on Flickr
  4. 4. T he future? Photo: Arnisto.com on Flickr
  5. 5. Social web is built on real Photo: JoséPedro on Flickr
  6. 6. Real = authentic Photo: EagerEyes on Flickr
  7. 7. W hy now? Photo: Leo Reynolds on Flickr
  8. 8. 6 elements of real Photo: duncan on Flickr
  9. 9. 1. Personality Photo: Markus Bollingmo on Flickr
  10. 10. Example: Lip-dub
  11. 11. Example: Wedding Dance
  12. 12. Example: Wedding Dance
  13. 13. 2. Honesty/transparency Photo: somefool∴Matt on Flickr
  14. 14. 3. Serendipity Photo: WolfS ul on Flickr
  15. 15. Example: Where the Hell is Matt?
  16. 16. 4. T imeliness Photo: Michel Filion on Flickr
  17. 17. 5. Compelling Photo: Jasmic on Flickr
  18. 18. Example: #BlameDrewsCancer
  19. 19. Example: Twestival
  20. 20. 6. Resonance Photo: JamesDPhotography on Flickr
  21. 21. Example: @syfy
  22. 22. Who has a real story to tell? Photo: JanneM on Flickr
  23. 23. Example: Mayo Couple
  24. 24. Example: Pinole Library
  25. 25. Example: Not a single lady
  26. 26. Example: Not a single lady
  27. 27. Example: Lifestyle blogs
  28. 28. Example: Izzy ’s Ice Cream
  29. 29. Ridiculously easy tools
  30. 30. You can do this Photo: JanneM on Flickr
  31. 31. Get real Photo: XiXiDu on Flickr
  32. 32. Thank you! Meg Canada meg.canada@gmail.com @megcanada megcanada.com My kl Roventine mykl@myklroventine.com @myklroventine myklroventine.com Photo: FadderUri on Flickr

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