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You're So Money and You Don’t Even Know It: The Power of Real on the Social Web
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You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

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How can your organization be more transparent and authentic? By getting real. You are missing opportunities to tell great stories everyday about your workplace, your customers, and your products. …

How can your organization be more transparent and authentic? By getting real. You are missing opportunities to tell great stories everyday about your workplace, your customers, and your products. Social media provides a unique opportunity to share and amplify real stories like never before. Presented at MinneWebCon with Meg Canada.

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  • 1. Photo: Dario Sanches on Flickr
  • 2. Get real
  • 3. Who do we blame? Photo: Arnisto.com on Flickr
  • 4. T he future? Photo: Arnisto.com on Flickr
  • 5. Social web is built on real Photo: JoséPedro on Flickr
  • 6. Real = authentic Photo: EagerEyes on Flickr
  • 7. W hy now? Photo: Leo Reynolds on Flickr
  • 8. 6 elements of real Photo: duncan on Flickr
  • 9. 1. Personality Photo: Markus Bollingmo on Flickr
  • 10. Example: Lip-dub
  • 11. Example: Wedding Dance
  • 12. Example: Wedding Dance
  • 13. 2. Honesty/transparency Photo: somefool∴Matt on Flickr
  • 14. 3. Serendipity Photo: WolfS ul on Flickr
  • 15. Example: Where the Hell is Matt?
  • 16. 4. T imeliness Photo: Michel Filion on Flickr
  • 17. 5. Compelling Photo: Jasmic on Flickr
  • 18. Example: #BlameDrewsCancer
  • 19. Example: Twestival
  • 20. 6. Resonance Photo: JamesDPhotography on Flickr
  • 21. Example: @syfy
  • 22. Who has a real story to tell? Photo: JanneM on Flickr
  • 23. Example: Mayo Couple
  • 24. Example: Pinole Library
  • 25. Example: Not a single lady
  • 26. Example: Not a single lady
  • 27. Example: Lifestyle blogs
  • 28. Example: Izzy ’s Ice Cream
  • 29. Ridiculously easy tools
  • 30. You can do this Photo: JanneM on Flickr
  • 31. Get real Photo: XiXiDu on Flickr
  • 32. Thank you! Meg Canada meg.canada@gmail.com @megcanada megcanada.com My kl Roventine mykl@myklroventine.com @myklroventine myklroventine.com Photo: FadderUri on Flickr

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