You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Photo: Dario Sanches on Flickr

Get real

Who do we blame? Photo: Arnisto.com on Flickr

T he future? Photo: Arnisto.com on Flickr

Social web is built on real Photo: JoséPedro on Flickr

Real = authentic Photo: EagerEyes on Flickr

W hy now? Photo: Leo Reynolds on Flickr

6 elements of real Photo: duncan on Flickr

1. Personality Photo: Markus Bollingmo on Flickr

Example: Lip-dub

Example: Wedding Dance

2. Honesty/transparency Photo: somefool∴Matt on Flickr

3. Serendipity Photo: WolfS ul on Flickr

Example: Where the Hell is Matt?

4. T imeliness Photo: Michel Filion on Flickr

5. Compelling Photo: Jasmic on Flickr

Example: #BlameDrewsCancer

Example: Twestival

6. Resonance Photo: JamesDPhotography on Flickr

Example: @syfy

Who has a real story to tell? Photo: JanneM on Flickr

Example: Mayo Couple

Example: Pinole Library

Example: Not a single lady

Example: Lifestyle blogs

Example: Izzy ’s Ice Cream

Ridiculously easy tools

You can do this Photo: JanneM on Flickr

Get real Photo: XiXiDu on Flickr

Thank you! Meg Canada meg.canada@gmail.com @megcanada megcanada.com My kl Roventine mykl@myklroventine.com @myklroventine myklroventine.com Photo: FadderUri on Flickr

You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

by Mykl Roventine on Apr 12, 2010

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You’re So Money and You Don’t Even Know It: The Power of Real on the Social Web — Presentation Transcript

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