Building An Online Community That Begs For More

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Social media is an invaluable tool for creating brand-centric online communities. Core engagement principles can be translated across multiple platforms. Recognizing, nurturing, and engaging your …

Social media is an invaluable tool for creating brand-centric online communities. Core engagement principles can be translated across multiple platforms. Recognizing, nurturing, and engaging your members will open channels of authentic conversation that will amp up the volume of online communities of any size. By structuring your social media strategy with these key concepts in mind, you'll bring down the house by leveraging your online reach into real-life customer conversions. Presented at Social Media Rockstars in Morton, MN on September 19, 2013.

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  • It will be exciting to see where social media goes as it grows past its infancy - where people mostly just share information outward - and becomes a dynamic tool for community growth. It really does have the ability to revolutionize business by linking companies and their customers in a community of share value creation.

    In such a relationship consumers will be empowered and businesses will be able to engage their customers as researchers, innovators, and sales-people.

    Thanks for helping to lead the way!

    -Jake
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  • Nice Presentation
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  • Always good :)
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  • 1. Photo: m0n5t3r on Flickr
  • 2. Each of your brand’s social network channels is a community.
  • 3. Photo: Generation X-Ray on Flickr
  • 4. “On social media, customers want to engage with personalities, not product features.” - Scott Monty
  • 5. “Your customers don’t innately want to follow your company on Twitter or friend you on Facebook, or read your blog, or watch your videos.” - Jay Baer
  • 6. “Share remarkable, targeted content based on needs/interests of individual communities.” - Pamela Vaughan
  • 7. Photo: ZeroOne on Flickr
  • 8. Listen.
  • 9. Respond & participate.
  • 10. 83% deal with questions or complaints sent to them via social media. But only 54% talk to and actively participate in online conversations with consumers. Source: InSites Consulting Survey of US Companies
  • 11. “The difference between an audience and a community is which direction the chairs are pointing.” - Chris Brogan
  • 12. Identify & track successful interactions. Then repeat.
  • 13. “Said, woman, take it slow. It’ll work itself out fine. All we need is just a little patience.” - Axel Rose
  • 14. “Building authentic, connected communities requires building trust... If you are like most humans, trust is something that must be earned over time." - Kim Garst
  • 15. Show them you care.
  • 16. Create community- centric content
  • 17. Photo: Dekoderek on Flickr
  • 18. “Jab, jab, jab, right hook.” - Gary Vaynerchuk
  • 19. Photo: Anirudh Koul on Flickr
  • 20. Brand evangelists tell your story for you.
  • 21. 90% of consumers online trust recommendations from people they know. Source: Econsultancy
  • 22. “I tell you folks, it’s harder than it looks . It’s a long way to the top If you wanna rock ’n’ roll.” - AC/DC
  • 23. Photo: Kurt Christensen on Flickr
  • 24. myklroventine.com @myklroventine /myklroventine Questions? everywhere else