Flickr photo by: Anirudh Koul

• More than 200 million active users
• More than 100 million users log on at least
once daily
• More than two-thirds of users are outside of
college
• The fastest growing demographic is those
Source: http://www.facebook.com/press/info.php?statistics
(June 2009)
Statistics

• Profile
• Privacy
• Friends
• Pages + Groups
• Applications
• Facebook Connect
The Basics

Profile

• Get rid of default avatar,
upload a profile photo
• Should be mostly of your head
• square crops and simple
backgrounds work well
• Needs to be recognizable in
smaller sizes
• Semi-formal pose/expression
if you plan you use FB for
networking
• Should be a recent photo and
actually look like you
Profile Picture

Join an appropriate network or two
Network

Basic Information

• Add some sort of contact
information (email, website,
social sites, etc.)
• Education and work
information are optional but
important if you want to be
found in searches
• Customize your username
Other Information

Edit notifications (under
Account Settings) to
control when you get
emails.
Notifications

• In addition to a status message you can post other content
• More than 1 billion pieces of content (web links, news
stories, blog posts, notes, photos, etc.) shared each week
• More than 30 million users update their statuses at least
Source: http://www.facebook.com/press/info.php?statistics
(June 2009)
Status

Wall Settings

• More than 850 million photos uploaded to the site each
month
• More than 10Source: http://www.facebook.com/press/info.php?statistics
million videos uploaded each month
(June 2009)
Media

Privacy

Friends

• Allow you to send
updates to fans
(displayed in user
homepage sidebar)
• Can have a discussion
wall, and discussion
forum
• Can add additional
applications
• Visitor statistics
provided
Pages

Pages - Statistics

• Allow you to send
messages to members
(direct to inbox)
• Require regular upkeep
and maintenance
• Cannot add applications
• Can have a discussion
wall, and discussion
forum
• Can invite members
to related events
• 30 million+ active user
Groups

Applications

Promote

Facebook Connect

• Over 42 million members in over 200
countries
• A new member joins approximately every
second, and about half of all members are
outside the U.S.
• Executives from all Fortune 500 companies
Source: http://press.linkedin.com/about (June 2009)
Statistics

• Over 42 million members in over 200
countries
• A new member joins approximately every
second, and about half of all members are
outside the U.S.
• Executives from all Fortune 500 companies
Source: http://press.linkedin.com/about (June 2009)
Statistics

• Profile
• Contacts
• Recommendations
• Groups
• Answers
• Applications
The Basics

Profile

• Pick a specific location/
industry
• Be creative with your
headline - don't just repeat
your job title.
• Remember real-time
updates are shared with
your connections
• Add links to websites, blogs,
etc.
• Personalize your profile url
(linkedin.com/yourname)
Profile

Contacts

Recommendations

Groups

Answers

Applications

Promote

Mykl
Roventine
designer of things
myklroventine.com