Facebook & LinkedIn Jumpstart

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Presented at Social Media 101 - A Beginner Bootcamp on June 22, 2009

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Facebook & LinkedIn Jumpstart

  1. 1. Flickr photo by: Anirudh Koul
  2. 2. • More than 200 million active users • More than 100 million users log on at least once daily • More than two-thirds of users are outside of college • The fastest growing demographic is those Source: http://www.facebook.com/press/info.php?statistics (June 2009) Statistics
  3. 3. • Profile • Privacy • Friends • Pages + Groups • Applications • Facebook Connect The Basics
  4. 4. Profile
  5. 5. • Get rid of default avatar, upload a profile photo • Should be mostly of your head • square crops and simple backgrounds work well • Needs to be recognizable in smaller sizes • Semi-formal pose/expression if you plan you use FB for networking • Should be a recent photo and actually look like you Profile Picture
  6. 6. Join an appropriate network or two Network
  7. 7. Basic Information
  8. 8. • Add some sort of contact information (email, website, social sites, etc.) • Education and work information are optional but important if you want to be found in searches • Customize your username Other Information
  9. 9. Edit notifications (under Account Settings) to control when you get emails. Notifications
  10. 10. • In addition to a status message you can post other content • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week • More than 30 million users update their statuses at least Source: http://www.facebook.com/press/info.php?statistics (June 2009) Status
  11. 11. Wall Settings
  12. 12. • More than 850 million photos uploaded to the site each month • More than 10Source: http://www.facebook.com/press/info.php?statistics million videos uploaded each month (June 2009) Media
  13. 13. Privacy
  14. 14. Friends
  15. 15. • Allow you to send updates to fans (displayed in user homepage sidebar) • Can have a discussion wall, and discussion forum • Can add additional applications • Visitor statistics provided Pages
  16. 16. Pages - Statistics
  17. 17. • Allow you to send messages to members (direct to inbox) • Require regular upkeep and maintenance • Cannot add applications • Can have a discussion wall, and discussion forum • Can invite members to related events • 30 million+ active user Groups
  18. 18. Applications
  19. 19. Promote
  20. 20. Facebook Connect
  21. 21. • Over 42 million members in over 200 countries • A new member joins approximately every second, and about half of all members are outside the U.S. • Executives from all Fortune 500 companies Source: http://press.linkedin.com/about (June 2009) Statistics
  22. 22. • Over 42 million members in over 200 countries • A new member joins approximately every second, and about half of all members are outside the U.S. • Executives from all Fortune 500 companies Source: http://press.linkedin.com/about (June 2009) Statistics
  23. 23. • Profile • Contacts • Recommendations • Groups • Answers • Applications The Basics
  24. 24. Profile
  25. 25. • Pick a specific location/ industry • Be creative with your headline - don't just repeat your job title. • Remember real-time updates are shared with your connections • Add links to websites, blogs, etc. • Personalize your profile url (linkedin.com/yourname) Profile
  26. 26. Contacts
  27. 27. Recommendations
  28. 28. Groups
  29. 29. Answers
  30. 30. Applications
  31. 31. Promote
  32. 32. Mykl Roventine designer of things myklroventine.com

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