Facebook: Let's get down to business


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Facebook makes it easy to find friends, share photos and take unlimited quizzes, but it also can be a valuable business tool. Learn the best ways to use this popular social network to promote your products and connect with your customers.

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Facebook: Let's get down to business

  1. 1. Flickr photo: tico24
  2. 2. Facebook is more than just fun & games
  3. 3. Facebook has a serious side
  4. 4. Facebook can be an incredibly powerful business tool
  5. 5. Some perspective
  6. 6. •An estimated 110 million people in the U.S. (or 36% of the total population ) are regular social networking users •Of that group, Facebook dominates with 78 million regular users (defined as those logging on at least once a month) followed by MySpace with 67 million, Twitter with 17 million, and LinkedIn with 11 million regular users. Source: Anderson Analytics, July 2009
  7. 7. •People now spend more time, on average, on Facebook than on the other 9 top web brands •87 million visitors spent an average of 4 hours and 39 minutes on the site during July •Facebook is sixth when it comes to overall web traffic in the US. Source: Nielsen, July 2009
  8. 8. Between January & July of 2009: •Facebook users aged 25-34 has grown 60.8% •Users aged 35-54 has grown 190.2% •Users older than 55 years has grown 513.7% Source: iStrategyLabs, July 2009
  9. 9. Business benefits of Facebook
  10. 10. Search ranking Flickr photo: gerlos
  11. 11. Interactivity Flickr photo: [a.m.photography]
  12. 12. Brand advocacy Flickr photo: www.jerkalert.co.uk
  13. 13. Contacts & connections Flickr photo: unloveablesteve
  14. 14. Targeted Flickr photo: caruba
  15. 15. Low cost Flickr photo: JoshuaDavisPhotography.COM
  16. 16. Start with a personal account
  17. 17. Don't set up a business account •Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. •Business accounts have limited access to information on the site. •Business accounts cannot be found in search and cannot send or receive friend requests.
  18. 18. Fill out your profile completely to earn trust
  19. 19. Keep any personal parts of your profile private through Settings.
  20. 20. Get rid of default avatar, upload a profile photo
  21. 21. Profile photo tips: •Should be mostly of your head •Square crops & simple backgrounds work well •Needs to be recognizable in smaller sizes •Semi-formal pose/expression •Should be a recent photo & actually look like you
  22. 22. •Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.” •Share useful articles and links to presentations and valuable resources on your wall to establish credibility.
  23. 23. • Upload your contacts from your email client to find more connections. • Join network, industry and alumni groups related to your business. • Use search to find groups and fan pages related to your business by industry, location and career.
  24. 24. Add appropriate apps
  25. 25. Facebook Pages
  26. 26. According to Facebook, a Page is a... • Customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators. • A Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans. • More than 8 million users become fans of Pages each day
  27. 27. Pages vs. Groups
  28. 28. Pages: • Allow you to send updates to fans (displayed in user homepage sidebar) • Can have a discussion wall, and discussion forum • Can add additional applications • Visitor statistics provided • 6 million+ users become fans of pages each day
  29. 29. Groups • Allow you to send messages to members (direct to inbox) • Require regular upkeep and maintenance • Cannot add applications • Can have a discussion wall, and discussion forum • Can invite members to related events • 30 million+ active user groups exist
  30. 30. Creating your page
  31. 31. Categorize your page
  32. 32. Add apps •Blog RSS Feed Reader or Social RSS •Twitter App •Static FBML •Poll •Promotions
  33. 33. Add Content •Blog posts •Events •Photos & videos •Discussion topics •Polls •Promotions
  34. 34. Custom tabs
  35. 35. Promote
  36. 36. Fan Box
  37. 37. Facebook Connect
  38. 38. Social ads
  39. 39. Respect your fans Flickr photo: bubustudio
  40. 40. Mykl Roventine designer of things myklroventine.com facebook.com/ myklroventine