Planning for the Encore: Building An Online Community That Begs For More

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Social media is an invaluable tool for creating brand-centric online communities. Utilization of core engagement principles can be translated across multiple platforms. Recognizing, nurturing and engaging your members will open channels of authentic conversation that will amp up the volume of online communities of any size. By structuring your social media strategy with your eye on the encore, you'll bring down the house by leveraging your online reach into real-life customer conversions. Presented at Social Media Rockstar 3 in Green Bay, WI on 5/22/13.

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Planning for the Encore: Building An Online Community That Begs For More

  1. 1. Photo: m0n5t3r on Flickr
  2. 2. Each of your brand’ssocial network channelsis a community.
  3. 3. Photo: Generation X-Ray on Flickr
  4. 4. “On social media,customers want toengage withpersonalities, notproduct features.”- Scott Monty
  5. 5. “Your customers don’tinnately want to followyour company on Twitteror friend you on Facebook,or read your blog, orwatch your videos.”- Jay Baer
  6. 6. “Share remarkable,targeted content based onneeds/interests ofindividual communities.”- Pamela Vaughan
  7. 7. Photo: ZeroOne on Flickr
  8. 8. Listen.
  9. 9. Respond &participate.
  10. 10. 83% deal with questionsor complaints sent to themvia social media.But only 54% talk to andactively participate inonline conversations withconsumers.Source: InSites Consulting Survey of US Companies
  11. 11. “The difference betweenan audience and acommunity is whichdirection the chairsare pointing.”- Chris Brogan
  12. 12. Identify & tracksuccessfulinteractions.Then repeat.
  13. 13. “Said, woman, take it slow.It’ll work itself out fine.All we need is justa little patience.”- Axel Rose
  14. 14. “Building authentic,connected communitiesrequires building trust...If you are like mosthumans, trust issomething that must beearned over time."- Kim Garst
  15. 15. Show themyou care.
  16. 16. Avoid dead ends& deserted islands.
  17. 17. Photo: Dekoderek on Flickr
  18. 18. “Jab, jab, jab,right hook.”- Gary Vaynerchuk
  19. 19. Photo: Anirudh Koul on Flickr
  20. 20. Brand evangeliststell your storyfor you.
  21. 21. 90% of consumers onlinetrust recommendationsfrom people they know.Source: Econsultancy
  22. 22. “I tell you folks, it’s harderthan it looks .It’s a long way to the topIf you wanna rock ’n’ roll.”- AC/DC
  23. 23. Photo: Kurt Christensen on Flickr
  24. 24. myklroventine.com@myklroventine/myklroventineQuestions? everywhere else

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