I unwrapped Tumblr with ADPR 2200: Media Writing at Marquette University. This presentation introduces Tumblr, describes posting and engaging on Tumblr and offers 10 tips for writers.
Microservices, Docker deploy and Microservices source code in C#
Unwrapping Tumblr for Writers (Advertising & PR at Marquette University)
1. Unwrapping Tumblr
with ADPR 2200: Media Writing
at Marquette University
Sept. 4, 2012
Mykl Novak • Marquette University • @myklnovak
postmarq.tumblr.com • unwrapping.tumblr.com
2. MU Class of ’92
Marquette Journal staff photo • Source: ’92 Hilltop
3. 20 years with Marquette
MU Public Relations writer/editor from 1992-96
4. Overview
I. What is Tumblr?
II. Posting on Tumblr
III. Engaging on Tumblr
IV. 10 tips for writers
6. I: What is Tumblr?
• “The easiest way to blog.”
• It’s a place to
“follow the world’s creators.”
• Tumblr makes it effortless to share
anything you find or create.
tumblr.com/why-tumblr
7. So what’s Tumblr really?
• “...a digital incubator for all things visually stunning.”
(Christine Erickson, mashable.com)
• “...the Lost and Found Department of the entire
Internet.” (Salon.com)
• “...the most interesting party you’ve ever been at.”
(Mark Coatney)
• “...the end of your social life.”
(urbandictionary.com)
26. Demographics
• Top 25 websites in U.S. ranked 22nd by
• #3 U.S. mobile website
• 59% female, 41% male
• Especially attracts ages 18 to 24
• College educated audience
Source: www.quantcast.com/top-sites/US
29. Tumblr hyperactivity
30.9 billion
total posts on Tumblr
71.6 million
total blogs (tumblelogs)
www.tumblr.com/about/
30. Why Tumblr for Writers
• Post your own stories and other’s stories
• Mine Tumblr for story ideas
• Engage your readers (Tumblr followers)
• Connect with other writers on Tumblr
• Group blogs allow multiple authors
43. Use top-right corner
In dash...
• Hover over
a post’s top-
right corner
for date/time
• Click to view
post page
44. Blog Settings
• From dash, click blog name &
• Upload your portrait photo
• Replies – I suggest checking both...
• Allow replies from people you follow.
• Allow replies from people following you for more than 2 weeks.
• Ask – I check “Let people ask questions” but
I do not check “Allow anonymous questions”
• Set the time zone (MU is GMT -6:00)
45. 7 types of posts
Choose wisely. Once selected, you cannot switch post types.
If text should be a photo, you will need start a new post.
46. Image driven
42% of original posts
are photos
Source: mashable.com, 11/14/11
47. Photo uploads
• 10 MB limit for most images
• Animated GIF limit is 1 MB
• Use JPG, PNG, GIF or BMP
• 500 by 700 pixel default for dash
• 1280 by 1920 pixel limit for larger version
56. Have multiple blogs?
• If you have multiple blogs on the same account...
• ...make sure you are posting to the right one
• “my blog” is primary; others listed by name
59. Styling the post
italic
(Ctrl-I bullet block insert/ spell
or ⌘I) list quote edit link check
HTML
read
bold strike- number insert
unlink more
(Ctrl-B through list image
break
or ⌘B) URL
64. Tag the post
• When posting, tags on right
• No pound sign needed
• Spaces allowed in tags
• Comma or return after each
• No hyphens in tags
• Search tags from dashboard or use a URL like
www.tumblr.com/tagged/marquette
67. Share draft for feedback
• From your Drafts page,
click the upper right
corner to access a
private draft page.
• Copy the private URL
of the resulting blog
page and send it to
someone for review.
• Reviewer cannot make
changes. After the post
is published, the private
URL stops working.
68. Where are my drafts?
Click your blog name on the dashboard
69. Where are my drafts?
Click Drafts in right column
76. 5. Chat post
Overheard at Brew Cudahy Cafe:
Barista #1: I’m really tired.
Barista #2: You work in a coffee shop.
Do something about it.
77. 6. Audio post
• One audio upload per day
• MP3s only with 10MB limit
• Toll-free number to record
78. 7.Video post
• Embed YouTube or Vimeo by URL
• Upload 5 minutes of video per day
• 100MB max per video file upload
79. Publish options
• Publish now — I mean, right now
• Add to queue — stagger your posts
• Publish on... — schedule your posts
• Save as draft — stockpile your posts
• Private — posted only to those with URL
81. Pages
• For FAQ, about, résumé or resource content
• Followers cannot like or reblog pages
• Create pages under “Customize theme” for blog
• Scroll down the left column
• Click “Add a page”
• Resembles text post creation
83. Reblog
• Similar to Twitter’s retweet
• Quickly shares what you love on Tumblr
• Creates a copy to your tumblelog
• Allows you to add your own comments
• Attributes to the original author
• Adds to notes on the original post
• Notifies author on dashboard (if set)
85. Like
• Marks what you like from Tumblr
• Similar to Twitter favorites
• Does NOT create a post on your tumblelog
• Adds to Notes on the original post
• Likes may appear in a sidebar or link (if set)
• Notifies author on dashboard (if set)
86. Reply
• Replies are off by default
• Can allow replies from people you follow
• Can allow replies from those following you
for more than two weeks
• Click Reply link on dashboard posts
• For comments, use DISQUS add-on:
disqus.com/admin/tumblr/
87. Answer a question
• End a text post, headline or a caption with “?”
• Creates a question post with answer box
90. Ask others a question
• Click avatar, ask link or go to /ask
• 500-character limit;10 asks/hour
• No web or email addresses
• No “sent items” folder
92. Tie to Twitter/Facebook
1. Set up in Blog Settings 2. Select when posting
Integrates to Facebook’s Timeline, News Feed and Ticker.
Shares replies and likes on Timeline.
93. Following
• Follow accounts that fit your interests
• Click follow button in the upper right
• Roster: postmarq.tumblr.com/roster
• Spotlight: tumblr.com/spotlight/
• News: tumblr.com/spotlight/news/
• Media: unwrapping.tumblr.com/media
94. Seedy side of Tumblr
• Spam likes or reblogs (block as spam)
• Beware of phishing for Tumblr logins
• F-bombs, even on official Tumblr stuff
• F***yeah blogs
106. 8. Link your related posts
1. McCormick Hall
2. Mashuda Hall
3. Cobeen Hall
4. Abbottsford Hall
5. O’Donnell Hall
6. Carpenter Tower
107. 9. Get Google Analytics
Learn how at bit.ly/gatumblr
108. 10. “Write about what you care
about and do it often.
Build up a portfolio of work.
Eventually, if your work is good,
someone will notice, and if they
don’t, start pitching it to places
and people you respect.”
- Anthony De Rosa (soupsoup.tumblr.com)