Unwrapping Tumblrwith ADPR 2200: Media Writing      at Marquette University                 Sept. 4, 2012 Mykl Novak • Mar...
MU Class of ’92Marquette Journal staff photo • Source: ’92 Hilltop
20 years with MarquetteMU Public Relations writer/editor from 1992-96
OverviewI.   What is Tumblr?II. Posting on TumblrIII. Engaging on TumblrIV. 10 tips for writers
$1,000 Jeopardy! clue (Dec. 16, 2011)
I: What is Tumblr?• “The easiest way to blog.”• It’s a place to  “follow the world’s creators.”• Tumblr makes it effortles...
So what’s Tumblr really?•   “...a digital incubator for all things visually stunning.”    (Christine Erickson, mashable.co...
Easy posting
Easy sharing
Blogging hybrid                   longer posts                       scheduling                         multimedia        ...
Tumblelog public view           nwkarchivist.tumblr.com
Undercover Tumblr
Dashboard (dash) view
Tumblr’s public dash              www.tumblr.com
Who’s on Tumblr?theprcloset.tumblr.com
Who’s on Tumblr?llbeanpr.tumblr.comWITH A BEANSLANT                      Image source: llbean.com
Who’s on Tumblr?99problemsbutapitchaintone.tumblr.com
Who’s on Tumblr?markcoatney.com
Who’s on Tumblr?
Who’s on Tumblr?
Who’s on Tumblr?
Who’s on Tumblr?
Who’s on Tumblr?
100+ Media Tumblrs  unwrapping.tumblr.com/media
Your favorite Tumblrs?
Demographics• Top 25 websites in U.S. ranked 22nd by• #3 U.S. mobile website• 59% female, 41% male• Especially attracts ag...
Tumblr vs. others         Source: comScore (June 2012)
Tumblr  vs.othersAverage # ofminutes spent per visitorover a month                Source: WSJ
Tumblr hyperactivity  30.9 billion  total posts on Tumblr  71.6 million total blogs (tumblelogs)    www.tumblr.com/about/
Why Tumblr for Writers• Post your own stories and other’s stories• Mine Tumblr for story ideas• Engage your readers (Tumbl...
Ad/PR uses for Tumblr?
Marquette Tumblrs  postmarq.tumblr.com/roster
Curate/report news   hashtagvictorjacobo.tumblr.com
Write essaysbridgetgamble.tumblr.com
Answer questions  marquettemaddie.tumblr.com
Post photo essaysaaronjayledesma.tumblr.com andromeoandjournal-it.tumblr.com
Go free-form/creative                     wow. how college. [reblogged]   669 notes               curryfries.tumblr.com
Cover a beat   marquetteu.tumblr.com
Seek/promote testimonials     thankumarquetteu.tumblr.com
Other MU Tumblrs?
II: Posting to Tumblr
The Dash• Read posts• Post stuff• Interact
Use top-right cornerIn dash...•   Hover over    a post’s top-    right corner    for date/time•   Click to view    post page
Blog Settings• From dash, click blog name &• Upload your portrait photo• Replies – I suggest checking both...  •   Allow r...
7 types of postsChoose wisely. Once selected, you cannot switch post types. If text should be a photo, you will need start...
Image driven  42% of original posts      are photos     Source: mashable.com, 11/14/11
Photo uploads• 10 MB limit for most images• Animated GIF limit is 1 MB• Use JPG, PNG, GIF or BMP• 500 by 700 pixel default...
1. Posting a photo           Click Photo
Upload photo/image1. Select photo2. Add caption (optional, but do it)3. Tag it (optional, but do it)4. Post
Dashresult
Blogresult
Photoset
2. Text post      Click Text
Save as draft
Have multiple blogs?• If you have multiple blogs on the same account...• ...make sure you are posting to the right one• “m...
Add title (headline)
Compose post
Styling the post  italic (Ctrl-I    bullet block    insert/   spell or ⌘I)      list quote    edit link check             ...
Upload photo1. Place cursor at insert   2. Click & select photo
Upload photo result
“Read More” break1. Place cursor at insert      2. Click “read more”                       3. Read more break appears
Set URL & photo reply                   Set URL                   Optional
Tag the post• When posting, tags on right• No pound sign needed• Spaces allowed in tags• Comma or return after each• No hy...
Save draft
Drafts page appears
Share draft for feedback               •   From your Drafts page,                   click the upper right                 ...
Where are my drafts?Click your blog name on the dashboard
Where are my drafts? Click Drafts in right column
From Drafts, let’s publish
Text post,        Image is 125 px wide;               must click to enlarge dash view   Note“read more”    link
Text post,blog view    Full image     appears      Note   “read more”       link
Text post, page view
3. Quote post“Be ignited, or  be gone.”    (Mary Oliver)
4. Link post
5. Chat postOverheard at Brew Cudahy Cafe:Barista #1: I’m really tired.Barista #2: You work in a coffee shop.Do something ...
6. Audio post• One audio upload per day• MP3s only with 10MB limit• Toll-free number to record
7.Video post• Embed YouTube or Vimeo by URL• Upload 5 minutes of video per day• 100MB max per video file upload
Publish options• Publish now — I mean, right now• Add to queue — stagger your posts• Publish on... — schedule your posts •...
Themeswww.tumblr.com/themes/
Pages• For FAQ, about, résumé or resource content• Followers cannot like or reblog pages• Create pages under “Customize th...
III: Engaging on TumblrNotes• Reblog• Like• Reply• Answer
Reblog• Similar to Twitter’s retweet• Quickly shares what you love on Tumblr• Creates a copy to your tumblelog• Allows you...
Reblog a post
Like• Marks what you like from Tumblr• Similar to Twitter favorites• Does NOT create a post on your tumblelog• Adds to Not...
Reply• Replies are off by default• Can allow replies from people you follow• Can allow replies from those following you  f...
Answer a question• End a text post, headline or a caption with “?”• Creates a question post with answer box
Submit stuff to others
dearmarquette.tumblr.com Bowl of Real Chili in 1980: $1.40; Today: $5.74
Ask others a question  • Click avatar, ask link or go to /ask  • 500-character limit;10 asks/hour  • No web or email addre...
Send Fan Mail
Tie to Twitter/Facebook1. Set up in Blog Settings     2. Select when posting Integrates to Facebook’s Timeline, News Feed ...
Following• Follow accounts that fit your interests• Click follow button in the upper right• Roster: postmarq.tumblr.com/ros...
Seedy side of Tumblr• Spam likes or reblogs (block as spam)• Beware of phishing for Tumblr logins• F-bombs, even on officia...
Check archive, likes
Track topics with tags•   Tracked tags    appear on dash•   Search for tag•   Results show a    track button•   Click to t...
Curated tags (news)     www.tumblr.com/tagged/news
IV: 10 Tips for Writers
1. Identify yourself
2. Stick with a blog name
3. Add visuals to stories
4. The Tag Advantage• Only 10% of Tumblr users tag• Surfaces content for others                     Top 10 tags on postmarq
5. Consider lengthtl;dr
6. Post often but stagger
7. Post in the p.m.
8. Link your related posts                1. McCormick Hall                2. Mashuda Hall                3. Cobeen Hall  ...
9. Get Google Analytics    Learn how at bit.ly/gatumblr
10. “Write about what you care     about and do it often.  Build up a portfolio of work.Eventually, if your work is good,s...
Questions?
Thanks!postmarq.tumblr.com • unwrapped.tumblr.com                @myklnovak
Unwrapping Tumblr for Writers (Advertising & PR at Marquette University)
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Unwrapping Tumblr for Writers (Advertising & PR at Marquette University)

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I unwrapped Tumblr with ADPR 2200: Media Writing at Marquette University. This presentation introduces Tumblr, describes posting and engaging on Tumblr and offers 10 tips for writers.

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  • Twitter is an iPhone; Tumblr is a iPad; WordPress Self-hosted is a MacBook Pro\n
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  • #1 google; #2 youtube; #3 facebook; #4 msn; #5 twitter\n#1 mobile is answers.com and #2 mobile is wordpress\n
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  • Unwrapping Tumblr for Writers (Advertising & PR at Marquette University)

    1. 1. Unwrapping Tumblrwith ADPR 2200: Media Writing at Marquette University Sept. 4, 2012 Mykl Novak • Marquette University • @myklnovak postmarq.tumblr.com • unwrapping.tumblr.com
    2. 2. MU Class of ’92Marquette Journal staff photo • Source: ’92 Hilltop
    3. 3. 20 years with MarquetteMU Public Relations writer/editor from 1992-96
    4. 4. OverviewI. What is Tumblr?II. Posting on TumblrIII. Engaging on TumblrIV. 10 tips for writers
    5. 5. $1,000 Jeopardy! clue (Dec. 16, 2011)
    6. 6. I: What is Tumblr?• “The easiest way to blog.”• It’s a place to “follow the world’s creators.”• Tumblr makes it effortless to share anything you find or create. tumblr.com/why-tumblr
    7. 7. So what’s Tumblr really?• “...a digital incubator for all things visually stunning.” (Christine Erickson, mashable.com)• “...the Lost and Found Department of the entire Internet.” (Salon.com)• “...the most interesting party you’ve ever been at.” (Mark Coatney)• “...the end of your social life.” (urbandictionary.com)
    8. 8. Easy posting
    9. 9. Easy sharing
    10. 10. Blogging hybrid longer posts scheduling multimedia pagesfollowers templates timeline tags retweets replies favorites
    11. 11. Tumblelog public view nwkarchivist.tumblr.com
    12. 12. Undercover Tumblr
    13. 13. Dashboard (dash) view
    14. 14. Tumblr’s public dash www.tumblr.com
    15. 15. Who’s on Tumblr?theprcloset.tumblr.com
    16. 16. Who’s on Tumblr?llbeanpr.tumblr.comWITH A BEANSLANT Image source: llbean.com
    17. 17. Who’s on Tumblr?99problemsbutapitchaintone.tumblr.com
    18. 18. Who’s on Tumblr?markcoatney.com
    19. 19. Who’s on Tumblr?
    20. 20. Who’s on Tumblr?
    21. 21. Who’s on Tumblr?
    22. 22. Who’s on Tumblr?
    23. 23. Who’s on Tumblr?
    24. 24. 100+ Media Tumblrs unwrapping.tumblr.com/media
    25. 25. Your favorite Tumblrs?
    26. 26. Demographics• Top 25 websites in U.S. ranked 22nd by• #3 U.S. mobile website• 59% female, 41% male• Especially attracts ages 18 to 24• College educated audience Source: www.quantcast.com/top-sites/US
    27. 27. Tumblr vs. others Source: comScore (June 2012)
    28. 28. Tumblr vs.othersAverage # ofminutes spent per visitorover a month Source: WSJ
    29. 29. Tumblr hyperactivity 30.9 billion total posts on Tumblr 71.6 million total blogs (tumblelogs) www.tumblr.com/about/
    30. 30. Why Tumblr for Writers• Post your own stories and other’s stories• Mine Tumblr for story ideas• Engage your readers (Tumblr followers)• Connect with other writers on Tumblr• Group blogs allow multiple authors
    31. 31. Ad/PR uses for Tumblr?
    32. 32. Marquette Tumblrs postmarq.tumblr.com/roster
    33. 33. Curate/report news hashtagvictorjacobo.tumblr.com
    34. 34. Write essaysbridgetgamble.tumblr.com
    35. 35. Answer questions marquettemaddie.tumblr.com
    36. 36. Post photo essaysaaronjayledesma.tumblr.com andromeoandjournal-it.tumblr.com
    37. 37. Go free-form/creative wow. how college. [reblogged] 669 notes curryfries.tumblr.com
    38. 38. Cover a beat marquetteu.tumblr.com
    39. 39. Seek/promote testimonials thankumarquetteu.tumblr.com
    40. 40. Other MU Tumblrs?
    41. 41. II: Posting to Tumblr
    42. 42. The Dash• Read posts• Post stuff• Interact
    43. 43. Use top-right cornerIn dash...• Hover over a post’s top- right corner for date/time• Click to view post page
    44. 44. Blog Settings• From dash, click blog name &• Upload your portrait photo• Replies – I suggest checking both... • Allow replies from people you follow. • Allow replies from people following you for more than 2 weeks.• Ask – I check “Let people ask questions” but I do not check “Allow anonymous questions”• Set the time zone (MU is GMT -6:00)
    45. 45. 7 types of postsChoose wisely. Once selected, you cannot switch post types. If text should be a photo, you will need start a new post.
    46. 46. Image driven 42% of original posts are photos Source: mashable.com, 11/14/11
    47. 47. Photo uploads• 10 MB limit for most images• Animated GIF limit is 1 MB• Use JPG, PNG, GIF or BMP• 500 by 700 pixel default for dash• 1280 by 1920 pixel limit for larger version
    48. 48. 1. Posting a photo Click Photo
    49. 49. Upload photo/image1. Select photo2. Add caption (optional, but do it)3. Tag it (optional, but do it)4. Post
    50. 50. Dashresult
    51. 51. Blogresult
    52. 52. Photoset
    53. 53. 2. Text post Click Text
    54. 54. Save as draft
    55. 55. Have multiple blogs?• If you have multiple blogs on the same account...• ...make sure you are posting to the right one• “my blog” is primary; others listed by name
    56. 56. Add title (headline)
    57. 57. Compose post
    58. 58. Styling the post italic (Ctrl-I bullet block insert/ spell or ⌘I) list quote edit link check HTML read bold strike- number insert unlink more(Ctrl-B through list image breakor ⌘B) URL
    59. 59. Upload photo1. Place cursor at insert 2. Click & select photo
    60. 60. Upload photo result
    61. 61. “Read More” break1. Place cursor at insert 2. Click “read more” 3. Read more break appears
    62. 62. Set URL & photo reply Set URL Optional
    63. 63. Tag the post• When posting, tags on right• No pound sign needed• Spaces allowed in tags• Comma or return after each• No hyphens in tags• Search tags from dashboard or use a URL like www.tumblr.com/tagged/marquette
    64. 64. Save draft
    65. 65. Drafts page appears
    66. 66. Share draft for feedback • From your Drafts page, click the upper right corner to access a private draft page. • Copy the private URL of the resulting blog page and send it to someone for review. • Reviewer cannot make changes. After the post is published, the private URL stops working.
    67. 67. Where are my drafts?Click your blog name on the dashboard
    68. 68. Where are my drafts? Click Drafts in right column
    69. 69. From Drafts, let’s publish
    70. 70. Text post, Image is 125 px wide; must click to enlarge dash view Note“read more” link
    71. 71. Text post,blog view Full image appears Note “read more” link
    72. 72. Text post, page view
    73. 73. 3. Quote post“Be ignited, or be gone.” (Mary Oliver)
    74. 74. 4. Link post
    75. 75. 5. Chat postOverheard at Brew Cudahy Cafe:Barista #1: I’m really tired.Barista #2: You work in a coffee shop.Do something about it.
    76. 76. 6. Audio post• One audio upload per day• MP3s only with 10MB limit• Toll-free number to record
    77. 77. 7.Video post• Embed YouTube or Vimeo by URL• Upload 5 minutes of video per day• 100MB max per video file upload
    78. 78. Publish options• Publish now — I mean, right now• Add to queue — stagger your posts• Publish on... — schedule your posts • Save as draft — stockpile your posts• Private — posted only to those with URL
    79. 79. Themeswww.tumblr.com/themes/
    80. 80. Pages• For FAQ, about, résumé or resource content• Followers cannot like or reblog pages• Create pages under “Customize theme” for blog• Scroll down the left column• Click “Add a page”• Resembles text post creation
    81. 81. III: Engaging on TumblrNotes• Reblog• Like• Reply• Answer
    82. 82. Reblog• Similar to Twitter’s retweet• Quickly shares what you love on Tumblr• Creates a copy to your tumblelog• Allows you to add your own comments• Attributes to the original author• Adds to notes on the original post• Notifies author on dashboard (if set)
    83. 83. Reblog a post
    84. 84. Like• Marks what you like from Tumblr• Similar to Twitter favorites• Does NOT create a post on your tumblelog• Adds to Notes on the original post• Likes may appear in a sidebar or link (if set)• Notifies author on dashboard (if set)
    85. 85. Reply• Replies are off by default• Can allow replies from people you follow• Can allow replies from those following you for more than two weeks• Click Reply link on dashboard posts• For comments, use DISQUS add-on: disqus.com/admin/tumblr/
    86. 86. Answer a question• End a text post, headline or a caption with “?”• Creates a question post with answer box
    87. 87. Submit stuff to others
    88. 88. dearmarquette.tumblr.com Bowl of Real Chili in 1980: $1.40; Today: $5.74
    89. 89. Ask others a question • Click avatar, ask link or go to /ask • 500-character limit;10 asks/hour • No web or email addresses • No “sent items” folder
    90. 90. Send Fan Mail
    91. 91. Tie to Twitter/Facebook1. Set up in Blog Settings 2. Select when posting Integrates to Facebook’s Timeline, News Feed and Ticker. Shares replies and likes on Timeline.
    92. 92. Following• Follow accounts that fit your interests• Click follow button in the upper right• Roster: postmarq.tumblr.com/roster• Spotlight: tumblr.com/spotlight/• News: tumblr.com/spotlight/news/• Media: unwrapping.tumblr.com/media
    93. 93. Seedy side of Tumblr• Spam likes or reblogs (block as spam)• Beware of phishing for Tumblr logins• F-bombs, even on official Tumblr stuff• F***yeah blogs
    94. 94. Check archive, likes
    95. 95. Track topics with tags• Tracked tags appear on dash• Search for tag• Results show a track button• Click to track tag
    96. 96. Curated tags (news) www.tumblr.com/tagged/news
    97. 97. IV: 10 Tips for Writers
    98. 98. 1. Identify yourself
    99. 99. 2. Stick with a blog name
    100. 100. 3. Add visuals to stories
    101. 101. 4. The Tag Advantage• Only 10% of Tumblr users tag• Surfaces content for others Top 10 tags on postmarq
    102. 102. 5. Consider lengthtl;dr
    103. 103. 6. Post often but stagger
    104. 104. 7. Post in the p.m.
    105. 105. 8. Link your related posts 1. McCormick Hall 2. Mashuda Hall 3. Cobeen Hall 4. Abbottsford Hall 5. O’Donnell Hall 6. Carpenter Tower
    106. 106. 9. Get Google Analytics Learn how at bit.ly/gatumblr
    107. 107. 10. “Write about what you care about and do it often. Build up a portfolio of work.Eventually, if your work is good,someone will notice, and if theydon’t, start pitching it to places and people you respect.” - Anthony De Rosa (soupsoup.tumblr.com)
    108. 108. Questions?
    109. 109. Thanks!postmarq.tumblr.com • unwrapped.tumblr.com @myklnovak

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