I: What is Tumblr?• Place to “follow the world’s creators.”• “Tumblr makes it effortless to share anything you find or create.” tumblr.com/why-tumblr
So what’s Tumblr really?• “...a digital incubator for all things visually stunning.” (Christine Erickson, mashable.com)• “...a swirl of photographs, songs, inside jokes, animated cartoons and virtual warm fuzzies.” (Jeff Bercovici, Forbes)• “...the Lost and Found Department of the entire Internet.” (Salon.com)• “...the end of your social life.” (urbandictionary.com)
Demographics• Top 15 websites in U.S. ranked 13th by• #2 U.S. mobile website• 56% female, 44% male• Especially attracts ages 18 to 24• College educated audienceSource: www.quantcast.com/top-sites/US
Tumblr hyperactivity 41.4 billion total posts on Tumblr 91.1 million total blogs www.tumblr.com/about/
Google search trends“Tumblr” surpassed “blog” as a Google search term in Dec. 2012 Google Trends: bit.ly/googletumblr
Tumblr culture“The core of Tumblr‟s „social‟ experience is how people consume and share content based on their interests, rather than through a conversation with their social circles.” (emphasis mine) — Ingrid Lunden, TechCrunch
Why Tumblr for Writers • Post your own stories and other’s stories • Mine Tumblr for story ideas • Engage your readers (Tumblr followers) • Connect with other writers on Tumblr • Group blogs allow multiple authors
Use top-right cornerIn dash...• Hover over a post’s top- right corner for date/time• Click to view post page
Access Blog Settings• From dash, click Settings icon• In the left column, click your blog’s name
Blog Settings• Upload your avatar photo to replace...• Replies – I suggest checking both: • Allow replies from people you follow. • Allow replies from people following you for more than 2 weeks.• Ask – I check “Let people ask questions” but I do not check “Allow anonymous questions”• Set the time zone (MU is GMT -6:00)
7 types of postsChoose wisely. Once selected, you cannot switch post types. If text should be a photo, you will need start a new post.
Image driven of original posts are photos Source: mashable.com, 11/14/11
GIF: Word of the Year (as picked by Oxford American Dictionary)
“Read More” break read more break• If your all-text post fills more than your whole screen (5+ paragraphs), consider using the “Read More” break.• After your compelling intro text, the “read more” break offers a link to more.• It’s optional but good Tumblr etiquette.
“Read More” break1. Place cursor at insert 2. Click “read more”
Tag the post• No pound sign needed; Tumblr adds the #• Spaces allowed in tags• Comma or return after each tag• No hyphens in tags• Search tags from dashboard or use a URL like www.tumblr.com/tagged/marquette
Share draft for feedback • From your Drafts page, click the upper right corner to access an unpublished draft page. • Copy the URL of the resulting draft blog page and send it to someone for review. • Reviewer cannot make changes. After the post is published, that URL stops working.
Where are my drafts? only appears if you have drafts
Pages• For FAQ, about, résumé or resource content• Followers cannot like or reblog pages• To create pages... • On public blog, click (usually upper right) • Scroll down the left column to Pages (click to open) • Click “+ Add a page” • Resembles text post creation
III: Engaging on TumblrNotes• Reblog• Like• Reply• Answer
Reblog• Before Twitter’s retweet, there was reblog• Quickly shares what you love on Tumblr• Creates a copy to your Tumblr blog• Allows you to add your own comments• Attributes to the original author• Adds to notes on the original post• Notifies author on dashboard (if set)
Why reblog?• Share other’s ideas, stories and images• Strike a balance: creating vs. curating• Add your own comments and images• Engages followers; converts non-followers• Founder/CEO David Karp saw it as a more thoughtful way of engaging online...
Visit the David Karp video link below.Start at the 8-minute mark and go for 4 minutes. bit.ly/karpcomments
Reblogformappears If you like,add your comments here Add your tags here Click reblog post
Reblogging longer text Tumblr maytruncate longer text posts to a link post to save space on truncated herethe dashboard. But you want the whole post...
Reblogging longer text Click here to change reblog type
Reblogging longer text Click here to change from link to text
Like• Marks what you like from Tumblr• Similar to Twitter favorites• Does NOT create a post on your blog• Adds to Notes on the original post• Likes may appear in a sidebar or link (if set)• Notifies author on dashboard (if set)
Reply• Replies to your posts are off by default• Can allow replies from people you follow• Can allow replies from those following you for more than two weeks• For comments, use DISQUS add-on: disqus.com/admin/tumblr/
Reply to a post• Reply to those you follow• Click Reply icon on dashboard posts• 250 character limit
Answer a questionSeen in dash: a question post with answer box
Making a question post• Start a text, photo, link, audio or video post• End a text post, headline or a caption with “?”• The ? prompts this option on the right• Check “Let people answer this”• Creates a question post with answer box
About Fan Mail• Must follow for 48 hours to send Fan Mail• Click mail icon in upper right of blog home (or click the avatar on the dashboard)• Unlike asks, Fan Mail allows URLs• Limit of 500 Fan Mails per day• Fan Mail cannot be disabled, but you can ignore the user to stop unwanted messages
Your Inbox• Watch for the new message indicator• Inbox gathers asks and fan mail• Settings > Email > New Messages for alert• Fan Mail responses go to their Inbox• For asks, either publish response to your blog or answer privately to their Inbox
Tie to Twitter/Facebook1. Set up in Blog Settings 2. Select when posting Integrates to Facebook’s Timeline, News Feed and Ticker. Shares replies and likes on Timeline.
Promote this post Be careful with promoted posts;not all Tumblr followers like them.
Pinned PostPinned posts stay at the top of follower’s dash for 24 hours or until unpinned.
Highlighted PostHighlighted posts put a flag (“Answer this!”) next to the post on the dashboard.
Following• Follow accounts that fit your interests• Click in the upper right of blog• On the dashboard, click + to follow
Following suggestions• Spotlight: 55 categories tumblr.com/spotlight/• Storyboard: storyboard.tumblr.com• Media Tumblrs: unwrapping.tumblr.com/media• Marquette Roster: postmarq.tumblr.com/roster
Seedy side of Tumblr• Spam likes or reblogs (use “ignore”)• Beware of phishing for Tumblr logins• F-bombs, even on official Tumblr stuff• F***yeah blogs (100,000+ blogs)
Tumblr loves bacon!26 F***yeah bacon blogs, as of Apr. 2012
12. “Write about what you care about and do it often.Build up a portfolio of work. Eventually, if your work isgood, someone will notice, and if they don‟t, start pitching it to places and people you respect.”— Anthony De Rosa (soupsoup.tumblr.com)