Unwrapping Tumblr

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Tumblr is fast, free, easy blogging of rich media within a hypervisual, hyperactive social network. Learn more about Tumblr and how I blog about my alma mater and employer, Marquette University.

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  • Unwrapping Tumblr

    1. 1. Unwrapping TumblrMykl Novak ~ Marquette University postmarq.tumblr.com @myklnovak
    2. 2. OverviewI. What is Tumblr?II. Posting on TumblrIII. Engaging on TumblrIV. Lessons learned
    3. 3. $1,000 Jeopardy! clue (aired 12/16/11)
    4. 4. I: What is Tumblr?• “The easiest way to blog.”• Tumblr makes it effortless to share anything you find or create.• Post text, photos, quotes, links, dialogues, audio, video, slideshows. tumblr.com/why-tumblr
    5. 5. So what’s Tumblr really?• “...the Lost and Found Department of the entire Internet.” (Salon.com)• “...the end of your social life.” (urbandictionary.com)• “...the most interesting party you’ve ever been at. That party could have a political discussion in the kitchen or people doing keg stands in the living room, but it’s all about that whole range of human expression.” (Mark Coatney)
    6. 6. Blogging hybrid longer posts scheduling multimedia pagesfollowers tags timeline retweets replies favorites
    7. 7. Undercover Tumblr“Tumblr has a chameleon quality, sincenon-Tumblr users who visit a tumblrblog see it as a more or less plain-vanilla blog: they don’t see the socialnetwork behind the scenes... [To] reallyexperience Tumblr, you have to createan account and start followingpeople.” (Stowe Boyd)
    8. 8. Tumblelog view nwkarchivist.tumblr.com
    9. 9. Dashboard view
    10. 10. What is Tumblr?tum·blr [tuhm-bler] noun:Fast, free, easy blogging ofrich media within ahypervisual, hyperactivesocial network.
    11. 11. Who’s on Tumblr?The Comic Sans Project comicsansproject.tumblr.com
    12. 12. Who’s on Tumblr? clientsfromhell.net
    13. 13. Who’s on Tumblr?Garfield Minus Garfield garfieldminusgarfield.net
    14. 14. Who’s on Tumblr?
    15. 15. Demographics• Top 25 websites in U.S. ranked 23rd by• 55% female, 45% male• Attracts ages 18 to 34• College educated audience Source: quantcast.com
    16. 16. Tumblr vs. others Source: comScore
    17. 17. 15,346,507,389 total posts 39,704,179total blogs (tumblelogs) www.tumblr.com/about/
    18. 18. II: Posting to Tumblr
    19. 19. Quick account sign-up 1. 2. 3. 4.
    20. 20. The Dash• Read posts• Post stuff• Interact
    21. 21. 7 types of posts
    22. 22. Photo driven 42% of original posts are photos Source: mashable.com, 11/14/11
    23. 23. Posting a photo Click Photo
    24. 24. Upload a photo1. Select photo2. Add caption (optional)3. Tag it (optional)4. Post
    25. 25. Dashboard result
    26. 26. Tumblelog result
    27. 27. Photoset
    28. 28. GPOYGratituitousPictureOfYourself(or any image that metaphorically describes you)
    29. 29. Reaction images• Exclamation points of Tumblr• Images or animations at end of a post• Express joy, shock, sadness, laughter, anger, disgust, excitement or pride
    30. 30. Text post• You can easily add images to text posts• Use “read more” break for longer posts
    31. 31. Quote post“Be ignited, or be gone.” (Mary Oliver)
    32. 32. Link post
    33. 33. Chat postOverheard at Brew Cudahy Cafe:Barista #1: I’m really tired.Barista #2: You work in a coffee shop.Do something about it.
    34. 34. Audio post• One audio upload per day• MP3s only with 10MB limit• Toll-free number to record
    35. 35. Video post• Embed YouTube or Vimeo by URL• Upload 5 minutes of video per day• 100MB max per video file upload
    36. 36. Publish options• Publish now — I mean, right now• Add to queue — stagger your posts• Publish on... — schedule your posts • Save as draft — stockpile your posts• Private — only for you, when logged in
    37. 37. Theme garden
    38. 38. III: Engaging on TumblrNotes• Reblog• Like• Reply• Answer
    39. 39. Reblog• Similar to Twitter’s retweet• Quickly shares what you love on Tumblr• Creates a copy to your tumblelog• Allows you to add your own comments• Attributes to the original author• Adds to notes on the original post• Notifies author on dashboard (if set)
    40. 40. Reblog a post
    41. 41. Like• Marks what you like from Tumblr• Similar to Twitter favorites• Does NOT create a post on your tumblelog• Adds to Notes on the original post• Likes may appear in a sidebar or link (if set)• Notifies author on dashboard (if set)
    42. 42. Reply• Replies are off by default• Can allow replies from people you follow• Can allow replies from those following you for more than two weeks• Click Reply link on dashboard posts• For comments, use DISQUS add-on
    43. 43. Answer a question• End a text post or a caption with “?”• Creates a question post with answer box
    44. 44. Submit stuff to others
    45. 45. Ask others a question • Click “ask” link or go to /ask • 500-character limit • Only 10 asks per hour • No web or email addresses
    46. 46. Following• Click follow button in the upper right• Try Spotlight: http://tumblr.com/spotlight/• Try Explore: http://tumblr.com/explore/
    47. 47. Check archive, likes
    48. 48. marquetteu.tumblr.com
    49. 49. dearmarquette.tumblr.com
    50. 50. marquetteits.tumblr.com
    51. 51. postmarq.tumblr.com
    52. 52. Tags• Great way to organize posts• Surfaces content for others• When posting, tags on right• No hash/pound sign needed• Comma or return after each• Search tags from dashboard
    53. 53. Top 10 tags1. GIF (animated) 6. Illustration2. LOL 7. Landscape3. Fashion 8. Animals4. Art 9. Food5. Vintage 10. Film Source: mashable.com, 11/14/11
    54. 54. IV: Lessons learned
    55. 55. Tumblr sweet spot• Visuals/multimedia• Niche topics
    56. 56. What interests students?
    57. 57. Creation vs. Curation• Strike a balance between... • Creating your original posts • Curating other’s posts (reblogs)• Remix or curate... • Be careful with copyright • Attribute the source Coach Buzz Lightyear
    58. 58. Follow judiciously• Follow accounts that fit your interests• Initially, I followed all who followed me• Sometimes led to “dashboard noise”• Gradually, I unfollowed some accounts
    59. 59. Track topics with tags
    60. 60. Seedy side of Tumblr• Spam likes or reblogs (block as spam)• F-bombs, even on official Tumblr stuff• F***yeah blogs• Over the line: click unfollow
    61. 61. Tumblr downtime42.1 hoursdowntimein 2011 forTumblr1.6 hoursdowntimein 2011 forwordpress.com Source: pingdom.com
    62. 62. Think like a news editor
    63. 63. Think like a historianMU in Cotton Bowl: Jan. 1, 1937 (MU Archives)
    64. 64. Think like Hallmark
    65. 65. Questions?postmarq.tumblr.com @myklnovak

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