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Snojam 2009   A Live Green Concert Event @ Bear Mountain Resort
 

Snojam 2009 A Live Green Concert Event @ Bear Mountain Resort

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    Snojam 2009   A Live Green Concert Event @ Bear Mountain Resort Snojam 2009 A Live Green Concert Event @ Bear Mountain Resort Presentation Transcript

    • March
13‐15,
2008
 SnoJAM
2009







 The
premier
Southern
California
Winter
Jam
Session
 PREMIER
WINTER
CONCERT
EVENT
@
BEAR
MOUNTAIN
RESORT
 MARCH
13‐15

    • Do
you
want
to
be
down?
 Snow
–
Friends
‐
Music
‐
Fashion
‐
Celebrities
–
Parties

    • SATURDAY
MARCH
14TH
CONCERT

 CONFIRMED
ARTIST:
 +
RAY
J
 POTENTIAL
ARTISTS:
 +
RAEKWON
(WU‐TANG
CLAN)
YOUNG
JOCK
‐

SLIM
FROM
112
–
BRANDY

 +
REGGAE
&
INDIE
ACTS


    • CELEBRITY
LEARN
TO
SKI
PROGRAM

 World
Famous
DJ’s
Tha
Goodfella’s
&
Celebrity
Guest
will
be
broadcasting
live
from
Bear
 Mountain
Resort
hosting
Sno
Jam
and
the
“Learn
to
Snowboard”
program!

 +
Twenty
(20)
people
will
be
given
snowboarding
lessons
 +
Sponsors
will
have
live
broadcast
mentions
and
signage
in
the
Learn
to
board
area.
 +
Video
Recap
of
the
participants
and
sponsors.

    • THE
ACTIVE
AUDIENCE

 TARGET
CONSUMER:

 +
PROGRESSIVE/ACTIVE

 +
21‐35
YEARS
 +
SOUTHERN
CALIFORNIA
 +
HOUSEHOLD
INCOME
$50K+
 +REACH
NEW
AND
EXISTING
CONSUMERS
IN
THEIR
ELEMENT

    • TAKEOVER
The
SPOTS
 +
NORTHWOODS
RESORT
(56
ROOM
HOTEL)
MARCH
13TH
–
15TH

 
 VIP
PARTIES,
KARAOKE,
LODGING,
GIVEAWAYS
 +
BEAR
MOUNTAIN
RESORT
SATURDAY
MARCH
14TH
THROUGH
SUNDAY
MARCH
15TH
 
 
LIVE
BROADCAST,
CONCERT,
LEARN
TO
SKI
PROGRAM,
KARAOKE


    • THE
CAUSE
 Creating
Green
Awareness
in
Southern
California
 +
International
Earth
Day
March
25th
 +
The
Green
Village
at
Bear
Mountain
Resorts
(Booth
Opportunities).
 +
Green
Pages
(mixing
the
lifestyle
with
LOHAS)
 +
Green
Tips
(on‐air,
print
&
web
campaign.)

    • +
Creating
Green
Awareness
in
Southern
California
 +
#1
Snowboarding
Park
&
winter
resort
in
Southern
California
 +
Reaching
active
consumers
ages
21‐35.
 +
Premier
Weekend
Hotel
Takeover
 +
Sexy
Celebrity
Learn
to
snowboard
program
for
ladies
 +
VIP
off
mountain
events
 +
2
days
of
slope
side
events
 +
1
Live
performance
at
Bear
Mountain
Resort
 +
Live
Broadcast

 +
Pre
&
Post
Sno
Jam
Events
 FACT
SHEET

    • TASTEMAKER
 BEAR
MOUNTAIN
RESORTS

 MUSIC
 DIGITAL
 RADIO
 TV
CONTENT
 SnoJAM2009
+
PROJECTGREEN
 ELEMENT
+
MEDIA

    • WE
MOVE
THE
CROWD

 
PRE
EVENTS:


 +
SNOJAM
GIVEAWAYS
AT
RETAIL
&
TASTEMAKER
EVENTS
 ON
THE
MOUNTAIN:

 +
LIVE
CONCERT

–
FASHION
–KARAOKE
–
STAY
&
PLAY
PACKAGES
–
NIGHT
EVENTS
 POST
EVENTS:

 +
POST
EVENT
CONCERT
ST.
PATRICKS
DAY
IN
LOS
ANGELES

    • SnoJAM2009
+
MEASURABLES
 March
13‐15,
2008
 AFTER
EFFECT
 
Details:
 The
premier
Southern
California
Winter
Jam
Session
 +
PHOTO
AND
VIDEO
RECAP
 +
POST
PARTY
3/17
FEATURING
SNO
JAM
 MARCH
13‐15
 


ARTIST(S)
 +
VIRAL
RECAP
ON
ALL
ONLINE
PARTNERS
 +
THANK
YOU
MENTIONS
ON
93.5
THE
BEAT

    • +
6
Week
Radio
campaign
and
Live
Broadcast
on
at
Bear
Mountain
Resort.
 
 

Reaching
over
500,000
93.5
The
Beat
FM
listeners.

 +
4
Week
TV
Campaign
inside
Coffee
Bean,
Jack
in
the
Box,
Juice
it
Up
&
Robeks.
 
 

Reaching
over
700,000
consumers
in
popular
retail
locations.
 +
8
Eblasts
sent
out
to
digital
opt‐in
social
networks:
Fusicololgy,

 


going.com,
thebeatfm.com,
myspace,
facebook
etc.
 
 
Reaching
over
200,000
subscribers.
 +
Signage
&
Booth
opportunities
at
Bear
Mountain
Resort
March
13th‐15th.
 
 
Daily
exposure:
2000
people
per
day.
 +
Concert
on
the
mountain
featuring
a
hit
recording
artist
Saturday
3/14/09.
 
 
Estimated
attendance:
3500
 +
Signage
and
pop‐up
store
opportunities
@
The
Block
Hotel
 +
Karaoke/comedy
party
at
Bear
Mountain
Lodge
&
The
Block
Hotel

 +
Drive
traffic
to
retail
locations
with
lift
tickets
&
stay
and
play
packages.
 MEASURABLES