Lad Solutions SEO Presentation

  • 602 views
Uploaded on

If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For …

If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For more information on how to get started please call 213-249-1425 for more information.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
602
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Internet Marketing Analysis Presented by: Myke Andrews Phone: 213-249-1425 myke@ladsolutions.com
  • 2. What is our primary objective here @ LAD FIRST PAGE PLACEMENT FOR ALL SEARCH ENGINES 1 Can Internet Marketing Help You? 2 Do you know what your competition is doing on the web?✓ 3 How do you increase traffic to a site without a per click fee? 4 Reasons why you should work with LAD Solutions? 5 Who are some of our clients and what are their results? 6 Is it price, trust, or long term commitment? 7 How much will our services cost?
  • 3. Important Questions:Internet Marketing 101 How do I rank in my Niche Market? Is it time to update or re-design my Don’t Waste Time! website? Organic listings vs. Pay per Click? Where is the savings?
  • 4. Do you have time for SEO?Let the Experts handle these responsibilities: Don’t Waste Time! Website Website Website Re-Design Optimization Maintenance
  • 5. Do you have time for SEO?Let the Experts handle these responsibilities: Don’t Waste Time! Niche Press Articles/Blogs Media Releases RSS Feeds Distribution
  • 6. Do you have time for SEO?Let the Experts handle these responsibilities: Don’t Waste Time! Media Keyword Backlinks Reporting Analysis
  • 7. Do you have time for SEO?Let the Experts handle these responsibilities Every Month! Don’t Waste Time! Budget Report Real Adwords Analytics Results
  • 8. The “key” to 1st Page PlacementIn-Site SEO (CONFORMING SEO GUIDELINES) Off-Site SEO (INCREASES SITE POPULARITY) 1 2 • Title Tags Optimization • Directory Submissions • Meta Tag Optimization • Press Releases • Description Tag Optimization • Blogs & Article Directory Submissions • H-1 Tags Optimiaztion • RSS Feed • Keyword Density Content Optimization • Social Bookmarking • Strategic Link Aquisition
  • 9. CONSUMER BEHAVIOR STATS Don’t Waste Time! PDA’s We want reliable information fast Every month over 80% of US Adults go Online (Source : The Harris Poll) Tablets 75% perform On-line searches first when researching their interests. (Source : comscore networds) Almost 95% of all US based searches are performed on Google, Yahoo, & Bing with Google commanding over 66% of Laptops all searches. (Source : Hitwise)  90% - 95% of ALL Online users virtually never look past the 1st Page. (Source : ComScore Networds)
  • 10. PAY PER CLICK Vs. ORGANICFIRST PAGE REAL ESTATE….WHERE DO YOU WANT YOUR BUSINESS TO LIVE Don’t Waste Time! .
  • 11. PPC Cost Per Conversion Does a click on your ad equal a sale? $7000 $6000 6 Don’t Waste Time! $5000 PPC is great for testing keywords! $4000 CAUTION: $3000 The more people that click on your 3 ad the more you spend! $2000 2 $1000 1 1 1 $0 CPC Budget 1000 1000 1000 2000 3500 6000 CPMAvg cpc $ 1.00
  • 12. Organic ListingsLock in your budget while increasing traffic. No matter how much traffic we bring to a website organically, your costs will stay fixed at the agreed package price! 40,000 Don’t Waste Time! 10,000 visits visits 2000 The average budget for SEO services is: $2500 per month! visits SEO FLAT FEE $$$$$$$$$$$$
  • 13. YOUR CURRENT ORGANIC RANKINGS WE CAN HELP YOU DOMINATE THE FIRST PAGE! .
  • 14. Pay Per Click Vs. OrganicFinding The Perfect Mix Short term: PPC - PPC is better for short term and testing purposes. It will help you find out which keywords work the best, which type of customers convert the most, etc. Long term: ORGANICS - SEO is better long term due to increased free organic traffic every month, which in turn, yields a higher ROI than PPC.
  • 15. How Long Will This Take?Time table for achieving First Page Results varies primarily on 3 Factors: Don’t Waste Time! Keyword Current Domain competition Rankings Age Usual Time Frame to optimize keywords is 3 to 6 months
  • 16. Pay Per Click Vs. Organic Traffic: 72% of searches engine users only click on organic listings! Relevance: 72% feel that listings are more relevant than ads! Trust: 66% of search engine users distrust paid ads Conversion: More sales originate from organics than paid advertising Click Fraud: Close to ½ Billion dollars is lost each year to click fraud! ROI: 57% of adwords users feel keywords are too expensive!
  • 17. Case Study 1:CareGiverPartnership.com
  • 18. Case Study 2:Client: StealDeal.com
  • 19. Case Study 3:Client: OmniLegalGroup.com
  • 20. Case Study 4:Client: BadAssJewelry.com
  • 21. G UA R A N T E EIf You Are Not Satisfied And At Least One Of Your Keywords Has Not Received First Page Google Ranking After 6 Months, You Will Receive FREE SEO Until One Of Your Keywords is Ranked On The First Page Of Google (Up To Six Months Free).
  • 22. What’s Included In Our Services…  FREE 1st Month Adwords Consultation: $1500 Value  FREE Monthly Basic Web Design Services $299/MTH Value  FREE Conversion Optimization Consultation: $250 Value  Unlimited Keyword Ranking Tracking: Priceless *Total Dollar Value = $2049 Information Value = Priceless
  • 23. SEO Cycle ProcessDetailed Overview of SEO Monthly Work LoadWeek I: Initial Set-upQuestionnairesKeyword analysis and targetingInitialize accounts in Google Analytics and Conversion Tracking set-up (If needed)Establish short-term and long-term marketing goalsInitiate Conversion Measurements AnalysisInitiate Site Analysis reportWeek II: Website AnalysisStart on-page optimizationIdentify Source Code issues (Meta-data, Images, Links, Content…etc.)Start on-site content optimizationURL Structure (Internal Landing Pages)HTML code clean-up
  • 24. SEO Cycle ProcessDetailed Overview of SEO Monthly Work LoadWeek III: Keyword Implementation & Off-site Optimization15th days ranking report – deliveredClient portal walkthroughOff-site optimization – continuedKeyword MapCategory level pagesNew landing pagesWeb profile creations (Social Networking, Bookmarking, etc.)Social bookmarking profileDirectory accountsDirectory submissionsWeek IV: Monthly Progress ReportsContent optimization- continuedOn-site and Off-site optimization – continuedArticle submission initiatedReports – 30 day ranking report, traffic report
  • 25. SEO Cycle ProcessDetailed Overview of SEO Monthly Work LoadMonth 2Monthly maintenance reportOn-page optimization – continuedOn-page content optimization – continuedOff-site content submissions (after approval)Analytic traffic report15th day bi-weekly ranking reportArticle submissionsWeb 2.0 profiles reportsOff-site and On-site content for following month- continuedMonth 3-6Monthly maintenance reportOn-page optimization – continuedOn-page content optimization – continuedOff-site content submissions (after approval)Analytic traffic report15 day bi-weekly ranking reportArticle submissionsWeb 2.0 profiles reportsOff-site and On-site content for following month- continued
  • 26. The Quintessential Hi-Tech Hybrid Delivering Expertise and Economies of Scale to Our ClientsLos Angeles:• Founders have multiple degrees from top India: Universities • Unmatched Hours spent on Account• SEO Strategy • Highest Level of Production to Price• Account Management • Two Shift Operations• Client Relations • 10X more productivivity
  • 27. THANK YOU! Presented by: Myke Andrews Phone: 213-249-1425 myke@ladsolutions.com