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Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com

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  • 1. BRAND STRATEGYA look book for the work of Ravi Prasad.Strategist, digital and brand strategy.
  • 2. THIS DOCUMENT:While Ravi has undertaken projects on many major global and Australianbrands, his work is best showcased in the brands he has created for start-ups.While we have included one project for an established brand, it is this start-up work that is featured here.The presentation features the finished work only and not the brandstrategy upon which it is based.Four sample pieces of work from Ravi’s portfolio follow. More is availableupon request.
  • 3. 1.BIG FOOT OZFor this example we have shown the differentelements developed. For other cases only final workor the options developed leading to the final workare shown.Credits:Brand strategy: Ravi PrasadCreative Direction: Ravi PrasadDesign: Michael SignalClient: Topia
  • 4. The font type..
  • 5. Mascot element..
  • 6. Combined elements, two lock –up options, small.
  • 7. Combined elements, on colour.
  • 8. Several colour variations developed.
  • 9. Combined elements, colour on white.
  • 10. 2.EARTH PARTNERCredits:Brand strategy: Ravi PrasadCreative direction: Ravi PrasadDesign: Michael SignalClient: Edward Bryants
  • 11. Font type, white on colour, six variations.
  • 12. Font type, white on colour, six variations.
  • 13. Lock up option 1, 6 colour variations.
  • 14. 3.ADLUXAdlux was the re-branding of Excite in Australia. Thedevelopment of the Adlux name was also part of thebrand process.Credits:Brand strategy: Ravi PrasadCreative direction: Joel WassemanDesign: Joel WassermanClient: Geoffrey Emerson
  • 15. Adlux logo option 1.
  • 16. Adlux logo option 2.
  • 17. Option 2, environment test 1.
  • 18. Final Logo.
  • 19. 4.T Adlux logo final variations.
  • 20. 4.WHITE RIBBONCredits:Brand strategy: Ravi PrasadCreative direction: Chris HoltDesign: Chris HoltClient: Seizmic Thinking
  • 21. White Ribbon, Final lock-up.
  • 22. Web design.
  • 23. Event Collateral.
  • 24. Collateral design.
  • 25. Event collateral.
  • 26. END. THANK YOU.For more information contact Ravi PrasadEmail: myintuition@yahoo.comTwitter: @myintuitionAustralian mobile: 0414 235 325