NOVN Introduction to myImpact.org
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NOVN Introduction to myImpact.org

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As delivered via webinar, March 17, 2011

As delivered via webinar, March 17, 2011

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Transcript

  • 1. Presenta(on
to
Na(onal
Organiza(ons
 Volunteerism
Network
(NOVN)
 March
17,
2011

  • 2. myImpact.org
•  Who
we
are
•  How
our
site
works
•  Examples
from
our
pilot
 phase
•  Our
mission
and
goals
•  Opportunity
for
Partnership


  • 3. Millennial
Volunteer

  • 4. Enter
Online

  • 5. Or
Connect
with
TwiGer
•  Direct
Message:
"d
myImpact
I
volunteered
3
 hours
today
@Lakeworth
HS”
•  Tweet:
"I
volunteered
3
hours
today
 @LakeworthHS
#myImpact"

  • 6. Impact
Measurements:
 What
You
Can
Record,
Share
&
Track!
•  Volunteered
–
hours
•  Served
–
meals
•  Raised
–
dollars
•  Donated
–
dollars
•  Mentored
–
people
•  Planted
–
trees
•  Donated‐
blood
(pints)
•  Recruited‐
members,
volunteers
•  Wrote‐
leUer
•  Collected‐
signatures

  • 7. Your
Service
Journal

  • 8. Enter
directly
online

  • 9. Or
Via
TwiGer

  • 10. Organiza(on
Example
•  How
an
 OrganizaWon
 is
Using
 myImpact

  • 11. myImpact.org
BETA
•  Announced
June
16,
 2010
during
#DCWeek
•  Launched
Pilot
Phase/ Outreach

Campaign
 September
2010

•  Proof
of
Concept
 Phase
 –  Proving
OpportuniWes

  • 12. Three
Needs.
Three
Goals.
 •  Increase
the
 EffecWveness
of
 Service
Programs
 •  Engage
More
 Americans
in
 Service
 •  Advance
Service
 As
A
SoluWon

  • 13. Increase
The
Effec(veness
of
 Service
Programs
•  Low
Volunteer
RetenWon
Rates
•  Volunteers
feel
lack
of
support,
personal
 impact
and
team
bonding
•  Demand
for
increased
transparency/ accountability,
greater
personal
engagement
 and
data‐driven
program
changes

  • 14. Increasing
Program
Effec(veness
 Benchmarks
 Volunteer
retenWon
Ac(vi(es
 Volunteers
record,
 Outcomes
 Volunteers
 track
and
share
 understand
 rate
improves
 what
they
are
 their
small
 Volunteer
 doing
(inputs)
 contribuWon
 experience
is
 By
updaWng
their
 in
a
larger
 enhanced
 ServiceJournal,
 context
 Service
 volunteers
join
an
 Volunteers
 organizaWons
can
 online
community
 feel
part
of
a
 beUer
demonstrate
 of
their
peers
 larger
 the
impact
of
their
 Each
data
point
is
 community
 programs,
from
 organized
 of
members
 volunteer
 according
to
 also
making
 perspecWve
 custom
criteria
 a
difference

  • 15. Engaging
More
Americans
in
 Service
•  Use
exisWng
volunteers
as
recruiWng
 ambassadors
•  Impact
second
only
to
Wme
in
Millennials
 decision
to
become
involved
in
a
cause
•  Showcase
impact
of
programs
on
communiWes

  • 16. Engaging
More
Americans
in
Service
 Outcomes
 Benchmarks
AcWviWes
 Volunteers
set
 Peers
are
 Track
 goals,
issue
 inspired
by
 measurables‐
 challenges,
and/ stories
of
service,
 how
many
are
 or
are
rewarded
 or
encouraged
by
 engaged,
who
 for
acWons
 possibility
of
 recruited
them,
 tracked
 recogniWon
or
 what
are
they
 reward,
to
 doing,
what
are
 ExisWng
social
 parWcipate
 addiWonal
 networks
are
 opportuniWes
to
 leveraged
to
 Reaching
 volunteer
 serve?
 broadcast
 previously
“on
 stories
 the
couch”

  • 17. Advancing
Service
As
A
Solu(on
•  Community
innovaWons
can
be
scaled
to
 naWonal
soluWons
•  New
ways
are
needed
to
demonstrate
and
 communicate
the
effecWveness
of
service
 programs
•  Important
to
understand
the
impact
on
the
 person
or
community
being
served

  • 18. Advancing
Service
As
A
Solu(on
 Outcomes
 Benchmarks
AcWviWes
 Volunteers
 ConnecWon
is
 Present
data
in
 share
stories
of
 made
between
 compelling
way
 service
 small
acWon
 Self‐reported
 Users
assign
 and
soluWon
to
 acWons
offer
 entries
to
 large
problem
 transparent
 projects,
stories
 Data
is
used
to
 snapshot
into
 help
determine
 behaviors
that
 impact
of
a
 can
be
scaled

 specific
acWvity,
 acWon,
project,
 or
organizaWon
 as
a
whole

  • 19. Our
Guiding
Principals:
 A
Millennial
Model
of
 Engagement
•  Simple
•  Scalable

•  Social
•  Transparency
•  Inclusivity
•  Shared
Decision‐Making


  • 20. myImpact.org
Offers

  • 21. myImpact.org
2.0
•  Re‐launching
web
site
•  Bringing
site
to
naWonal
scale
•  Scaling
capacity
of
organizaWon


  • 22. Incorpora(ng
Partners

  • 23. Projected
Growth
Model









2012
 






2013
 








2014
•  100,000
users
 •  250,000
users
 •  750,000
users
•  150
OrganizaWons
 •  500
OrganizaWons
 •  1,000
OrganizaWons
•  
2‐3
Full
Time
Staff
 •  4‐6
Full
Time
Staff
 •  8‐10
Full
Time
Staff

  • 24. Impact
of
myImpact.org
2.0
  City
Year
Corps
Member
  MarWn
Luther
King,
Jr.
Day
of
 Service
  President’s
Volunteer
Service
Award

  • 25. The
City
Year
Corps
Member
 Na(onal
Service
Program
 •  myImpact.org
is
an
easier,
 streamlined,
more
social
 way
to
track
what
are
you
 are
doing
 •  In
many
cases,
tracking
is
 already
required‐
 myImpact.org
supplements
 these
exisWng
systems


  • 26. MLK
Day
of
Service
 Entry
Points
in
the
Service
 Calendar
 •  Dates
throughout
the
year
 are
used
by
organizaWons
to
 introduce
themselves
to
 new
volunteers.
 myImpact.org
allows
an
 organizaWon
to
build
 relaWonships
with
their
 volunteers
 •  Live
tracking
tallies
 especially
important
on
 these
days

  • 27. President’s
Volunteer
Service
 Award

Goal‐Tracking
&
Awards
 President’s
Volunteer
Service
 Award
 •  myImpact.org
allows
for
the
 tracking
of
metrics
 necessary
for
many
awards
 and
honors.

 •  myImpact.org
aims
to
 develop
a
system
of
 rewards,
focusing
on
 authenWc
assessment
of
 online
community
acWons

 •  OrganizaWon/School
 compeWWons

(Intra
&
Inter)

  • 28. The
Social
Ci(zen
 Monthly
or
Weekly
Service
Busy
College
Student

 Opportunity
 •  myImpact.org
is
a
way
to
 find
and
build
relaWonships
 with
other
volunteers
 within
the
organizaWon
 •  myImpact.org
allows
a
 volunteer
to
see
their
 contribuWon
in
a
larger
 context