Candy & Aspirin In Action At Boston Enterprise 20 Event

Foundation of Enterprise 2.0 Experience the Power of People, Content & Processes Tom Jenkins Daniel Kraft Executive Chairman & Chief Strategy Officer President Web Solutions Group Open Text Corporation Open Text Corporation

Corporate Facts  Publicly Traded: NASDAQ (OTEX)/TSX (OTC)  Approximately 3000 staff globally  LTM: Revenue Approx. $700 million  FY08: Q1 licenses revenues up +20% yr/yr  22% Global Market Share  Largest Independent ECM Vendor  Recognized as the leading ECM market visionary Copyright © Open Text Corporation. All rights reserved. Market share percentages are calculated by Open Text based on various independent market share reports.

Corporate Facts 2.0  Foundation for 2.0 strategy of Canadian Federal Government (up to 250,000 users)  Open Text funds 2.0 University / Open Text Centre for Digital Media Research  Experimenting with corporate blogging  Internal groups in LinkedIn, Facebook, XING  Corporate podcasts about key initiatives  Executive Commitment to 2.0 Copyright © Open Text Corporation. All rights reserved.

Goal of the Workshop Validation Records Compliance Processes Moderation Infrastructure Capitalize on 2.0 Excitement Rich Media People Content Collaboration Meta Data Management Personalization Productivity User generated Retention Copyright © Open Text Corporation. All rights reserved.

Every Organization Needs Candy… Candy Have fun Interact and collaborate generation of brand & sales Build relationships between people

… and Aspirin Aspirin Avoid risk and losses Keep things under control Make sure thing are in order Ease the pain if something is happening

Rich Media Engages the Visitor Capture Attention  Visitors will stay longer if they are engaged  Repeat visits increase Put the Visitor in Control  One-to-one relationships are created Add Value  Target the audience  Engaging content is “sticky” content Copyright © Open Text Corporation. All rights reserved.

Goals  Serve visitors with real time requests for replay  Large amounts of custom game video and images Solution  Bundling video content for better customer loyalty  Right management with solid DAM  Single access point for all content

Goals  Drive visitors to aquarium through interactive site experience  Generate excitement by targeted audience Solution  applications to plan trip experience  Share pictures via Flickr  Targeted experience both on site and in aquarium

Leverage the Power of User Generated Content Peer-based relevancy and structure  Blogs, wikis, forums allow visitors to connect with peers  Like-minded visitors add value to experience Engage the visitor  Combine user generated content with organized content for optimal value Offer a platform  Web 2.0 is here – allow visitors to engage on your site  Be the source for targeted conversation

Goals  Exponentially speed product development  Focus on individual user needs  Socialize the product development process Solution  Intranet 2.0  3,000 blogs  2,700 forums  36,000 bookmarks  5,400 collaboration spaces Slide 18 Copyright © Open Text Corporation. All rights reserved.

Goals  Great online experience to support goals of Foundation  Focus: education, business, social environment and international collaboration Solutions  Live Streaming  Podcasts  Experts Forums  Blogging  Leveraging YouTube, iTunes Slide 19 Copyright © Open Text Corporation. All rights reserved.

Optimize with Popular to Social Environments Leverage What Works  YouTube, Flickr, Facebook have high adoption, embrace don’t recreate Keep it Familiar  Engaged visitors with interaction to familiar social environments  Embrace the environments your visitors live in today Keep it Simple  Allow for interaction between sites  Provide a forum to expose added value to social sites

Goals  #1 student travel Web site  Generate online revenue for student travel Solution  Blogs and forums to engage visitors  Widgets to encourage repeat visits  Integration with Facebook, Flickr, an d more Slide 24 Copyright © Open Text Corporation. All rights reserved.

Goals  Government agency looking to provide citizens with targeted information  Provide value to online visitors of all ages, interests, needs Solutions  Taxonomies used during creation for site organization  Folksonomies and social tagging allowed visitors to better control relevancy  Faceted search delivered additional value

Summary Do it!  2.0 will happen and there is no way to avoid it  Take action – you’re not late! Have the right balance  Make it fun and throw in some Candy  There are risks but you can handle it Build on a solid infrastructure  Look at the people, the content and the processes  Enterprise Content Management & Collaboration is a solid foundation Find an Expert Copyright © Open Text Corporation. All rights reserved.

Foundation of Enterprise 2.0 Experience the Power of People, Content & Processes Thank you! Tom Jenkins Daniel Kraft Executive Chairman & Chief Strategy Officer President Web Solutions Group Open Text Corporation Open Text Corporation

Candy & Aspirin In Action At Boston Enterprise 20 Event

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