Presented by: Tara Fletcher, Director of Marketing Fox Cities Performing Arts Center Tiffany Niederwerfer, Director of Marketing The History Museum at the Castle Hosted by: The Weidert Group Social Media & Non-Profits

Social Media In Use Fox Cities PAC Facebook, Twitter, LinkedIn Facebook - 59 fans Est. January 23, 2009 Twitter - 441 Followers Est. March 19, 2009 Facebook, Twitter, LinkedIn Facebook - 300 fans Est. April 29, 2008 Twitter - 443 Followers Est.September 29, 2008

Fox Cities PAC

Facebook, Twitter, LinkedIn

Facebook - 59 fans

Est. January 23, 2009

Twitter - 441 Followers

Est. March 19, 2009

Facebook, Twitter, LinkedIn

Facebook - 300 fans

Est. April 29, 2008

Twitter - 443 Followers

Est.September 29, 2008

How we got started Define Goals/Identify Target Integrate into overall marketing strategy Start Small Evaluate and Adjust Actively Pursue TA

Define Goals/Identify Target

Integrate into overall marketing strategy

Start Small

Evaluate and Adjust

Actively Pursue TA

Lessons Timing/Distribution Write a plan Pay attention to your followers Management & employee guidelines

Timing/Distribution

Write a plan

Pay attention to your followers

Management & employee guidelines

Time Management & Resources Time Management Proper planning Share the burden Use online resources Stay focused Set personal limits Budgeting Extension of Public Relations efforts Integrated into organizational planning

Time Management

Proper planning

Share the burden

Use online resources

Stay focused

Set personal limits

Budgeting

Extension of Public Relations efforts

Integrated into organizational planning

Results & Future Plans Fox Cities P.A.C. The History Museum Results Local Collaboration B2B & Professional Support Message control for niche groups Future Plans Blog Video -“behind the scenes”, “making of an exhibit” Visitor photos Results Regular engagement with target audience Increased awareness of events Local & industry collaboration Future Plans Expanding messaging for other areas of business (fundraising, education, rentals) Growing follower base not necessarily by the numbers but by level of participation

Fox Cities P.A.C.

The History Museum

Results

Local Collaboration

B2B & Professional Support

Message control for niche groups

Future Plans

Blog

Video -“behind the scenes”, “making of an exhibit”

Visitor photos

Results

Regular engagement with target audience

Increased awareness of events

Local & industry collaboration

Future Plans

Expanding messaging for other areas of business (fundraising, education, rentals)

Growing follower base not necessarily by the numbers but by level of participation

Key Take-Away Social Media are additional communication channels in the marketing mix Social Media are relationship-based

Social Media are additional communication channels in the marketing mix

Social Media are relationship-based