Your SlideShare is downloading. ×
Be our Crete Reporter. Explore Hersonissos Municipality Campaign. Zoover, Griekenland.net, Promotion and statistics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Be our Crete Reporter. Explore Hersonissos Municipality Campaign. Zoover, Griekenland.net, Promotion and statistics

678
views

Published on

Be our Crete Reporter. Explore Hersonissos Municipality Campaign. Zoover, Griekenland.net, Promotion and statistics

Be our Crete Reporter. Explore Hersonissos Municipality Campaign. Zoover, Griekenland.net, Promotion and statistics

Published in: Travel, Art & Photos

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
678
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Campaign Name:Be our Crete Reporter. Discover Hersonissos Municipality!Promotion and statisticsFacebook appThe Facebook app is developed by Bas Wanrooij from Griekenland.net with guidelines fromMunicipality of Hersonissos. This app was placed on the Facebook page of Zoover andGriekenland.net and functioned as an application form to enter the contest. Participants had toanswer the question: How would you describe the real Crete?
  • 2. Zoover websiteWe have placed a poll (where do you discover the real Greece), two beautiful accommodations inHersonissos and a link to the Crete Reporter page on the Zoover Weblog which contained all theinformation about the contest.
  • 3. Zoover NewslettersWe have mentioned the contest in two newsletters during the competition. The first newsletter wassent to all the MyZoover members. The second one was sent to all the Zoover newslettersubscribers. The newsletter that was sent to the MyZoover members was dedicated to Greece. Itcontained an Interview with a big fan of Greece, sightseeing tips and the results of the poll.
  • 4. MyZoover Newsletter
  • 5. Zoover newsletter
  • 6. Zoover weblogWe have written four pages about the contest. One article about the contest in general, one pagewith the terms and conditions, one page with a small contest that we changed every day and onepage about with photo’s and descriptions of the four accommodations.
  • 7. Social MediaWe have promoted the contest on Facebook, Twitter and Google+. Besides promoting the contestwe have asked our followers to share their most beautiful pictures of Greece with us, we havecreated a poll on Facebook and shared some fun facts about Hersonissos and Crete.FacebookMessages from Zoover
  • 8. Messages from followers
  • 9. TwitterAll messages contained the hashtag #EchtKreta, which means Real Crete.
  • 10. Google +
  • 11. StatisticsZoover website and weblog o Visitors Zoover website per month: 2 million o Poll results: “Where do you discover the Real Greece?” 1700 votes. o Visitors Zoover Weblog per month: 20.000 o Pageviews weblog article “Become our Crete Reporter” : 2500 o Newsletter MyZoover: 100.000 subscribers, clickratio 20% o Newsletter Zoover: 120.000 subscribers, clickratio 23%Social Media o Facebook followers Zoover: 6146 o Facebook messages: 8  01-06-2012: Announcement of the contest.  No data available  06-06-2012: Start contest, promoting the app.  Reach: 23% Likes: 19 Responses: 16 Shares: 0  07-06-2012: Promoting the page on the weblog with an overview of the four accommodations.  Reach: 31% Likes: 15 Responses: 4 Shares: 0
  • 12.  08-06-2012: Promoting the small contest on the weblog and the app. (this message was placed on the top of our Facebook Page till June 17)  Reach: 17% Likes: 22 Responses: 12 Shares: 1  09-06-2012: We placed a picture on Facebook and asked our followers to place their most beautiful picture of Greece on the Zoover wall.  Reach 33% Likes: 32 Responses: 38 pictures were placed Shares: 1  10-06-2012: We created a poll. ”You can visit all these places during your stay at Crete, but which place do you prefer? Malia, Gouves or Hersonissos?”  Reach 21% Votes: 49 Shares: 2  11-06-2012: We placed a link to the Photo page of the Facebook page of the Municipality of Hersonissos. “Do you want to see some nice pictures from Hersonissos?”  Reach: 21% Likes: 7 Responses: 4 Shares: 0  12-06-2012: We asked our followers for some nice tips for our Crete Reporters. “Our Crete Reporters are the first days of their visit helped by a Greek guide. Do you have any tips/must sees that the reporters shouldn’t miss during their stay?  Reach 36% Likes: 24 Responses: 21 Shares: 1o Twitter followers Zoover: 4662o Twitter messages: 13 o Retweets: 13  06-06-2012: Do you become our Crete Reporter? Discover Hersonissos! Link to the information page about the contest on the Zoover weblog.  Impressions: 4579  06-06-2012: Win a trip to Hersonissos, Malia or Gouves! Link to the information page about the contest on the Zoover weblog.  Impressions: 5452  07-06-2012: The new contest is online! Win Zoover caps and DVD’s. Link to the small contest on the Zoover weblog.  Impressions: 4755  07-06-2012: Zoover is dedicated to Greece for ten days! Win a trip to Crete! Link to the information page about the contest on the Zoover weblog.
  • 13.  Impressions: 4799  08-06-2012: You can discover this beautiful beach! Join in and became Crete Reporter! Link with a photo.  Impressions: 6308  08-06-2012: Top rated attraction on Zoover in Crete is.. Link to Zoover.  Impressions: 4599  09-06-2012: Top rated accommodation on Zoover in Crete is.. Link to Zoover.  Impressions: 4599  10-06-2012: A real must see during your stay at Malia is… Link to Zoover (Malia Ruins)  Impressions: 5439  10-06-2012: Zoover is dedicated to Greece for ten days! Win a trip to Crete! Link to the information page about the contest on the Zoover weblog.  Impressions: 4613  11-06-2012: Become a Crete Reporter and win a trip to Hersonissos! Link to the information page about the contest on the Zoover weblog.  Impressions: 4609  11-06-2012: The applications come at us with a speed! Link to the information page about the contest on the Zoover weblog.  Impressions: 4617  12-06-2012: Do you want a chance to win a nice Zoover Price or DVD with beautiful Greek sites? Link to the small contest on the Zoover weblog.  Impressions: 5489  14-06-2012: Last chance! Win a trip to Crete! Link to the information page about the contest on the Zoover weblog.  Impressions: 4633o Views Facebook app: 910 views
  • 14. Our Sponsors Entries Contest: 315