Social media strategies can be less expensive and more cost effective than traditional advertising. Companies such as Pepsi have abandoned their Super Bowl commercials and launched social media campaigns in their place. The potential to reach beyond your current customer base and expand the reach of your hospital is exponential with social media. With the right dialog, you can convince them you are the provider of choice and they will spread that word. Millions of consumers are online, waiting for you to connect with them and harness their power.