GROC 2013 Year In Review
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GROC 2013 Year In Review

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GROC 2013 Year In Review Presentation ...

GROC 2013 Year In Review Presentation

Genesee Regional Off-Road Cyclists (GROC) is a chapter of the International Mountain Bicycling Association (IMBA), covering the upper Genesee Valley region of New York State. We are a registered 501(c)(3) nonprofit organization under the name GROC Gives, Inc.

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    GROC 2013 Year In Review GROC 2013 Year In Review Presentation Transcript

    • 2013 Year End Review 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 1
    • About GROC • History: – Founded in 2004 – NFP Status in 2011 – IMBA Affiliated Club Since 2004 Mission: To be an inclusive community designing, building, maintaining and riding sustainable shared-use trails 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 2
    • Volunteers Drive Success View of volunteer hours and where they were spent 2,152 1st Year of Pilot 1st Year of Pilot Program, Building Program, Building of Bay Park West of Bay Park West Trails Trails 1,736 1,013 1,187 1,261 684 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 3
    • Value Of Volunteers 2013 2008 2009 2012 2011 03/05/14 2010 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 4
    • Serving Many Communities Where are our members (2013) – based on over 1,025 registered users on GROC Web Site 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 5
    • GROC’s Park Stewardship GROC Provides the following services in cooperation with the local land mangers for each of these Parks: – Trail Maintenance • • • – – – • Started in 2004 Home of the Fattire Festival 10 miles of trail on 85 acres Ontario County Park – – – • Started Pilot Program in 2010 Creating trail design from scratch as no official trails existed in this park GROC Provided Trail maps and blazing and materials Dryer Road Park – – – • Started Pilot Program in 2010 Creating new trails and repairing and creating more sustainable trail system GROC Provided Trail maps and blazing and materials West Bay Park – – – • Trail Design and building Trail Blazing and mapping Organization of regular work parties Tryon Park – – – • Clearing Repairing Re routing Started in 2007 Home of the Burning Bike Festival 15 miles of Trail on 100+ acres GROC has volunteered over 1,127 hrs in other parks in the area. Whiting Road in Webster, Finger Lakes Trail, Ellison Park, Webster Park 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 6
    • GROC Trail Crew GROC Formed GROC trail Crew in 2011 The goals of this program was to organize and bring new training to our volunteer community • Trail Crew Meet Up Group – – • 250 registered volunteers Hosting over 158 works days since 2011 Trail Crew Leaders growing – – 03/05/14 Over the last 3 years many new trail leaders have emerged The training by IMBA and by core GROC Trail leaders is building a community of stewards who understand sustainable trail building practices Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 7
    • GROC Recognition In The Community Outstanding Asset Builder Award: GROC Honored by Department of Human Services – Award was accepted on Oct 1st. GROC nominated for this award by Mike Cooper the Penfield's Director of Parks and Recreation. The Asset Builder Award recognizes those who donate their time in an effort to encourage our youth in leading positive healthy lives 03/05/14 Proclamation From County Legislature: Dan Quatro and Debbie Draw authored the proclamation recognizing GROC for our volunteer efforts and contributions to our parks Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 8
    • IMBA GROC Continues to work with IMBA and in 2013 will become an IMBA Chapter 2012 Subaru IMBA Trail Crew join us in Rochester for 3 days of Training and presentations on Sustainable Trail Building. Even better we got 2 Trail crews, Steve & Morgan Lommele and Jake Carten and Jenny Abraham really put on a fun and full three days. Land Managers from Monroe County Parks, Victor Parks, Penfield and others attended training with the IMBA Crew We continue to work with the county staff on trail management I the pilot parks as well as outside of the pilot program parks.. 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 9
    • Other GROC Community Involvement • Single Track Academy – – • GROC has a summer program for young adults that teaches mountain Bike Skills and much more. This 6 week course focus on skills, health, advocacy, trail building, and sense of stewardship for our parks and trails. This program has been running since 2009 Pick Up the Parks – GROC supporting this event since 2010 IN 2013 We managed the Tryon Park clean up The event in al the parks had about 600 volunteers and removed 16,000 pounds of trash from our parks. • National Mountain Bike Patrol – – • Events – – • The Bike Patrol has been put in many hours on trails be representatives of the MTB community Safety and support of local events, Fattire Festival, S6, Hardcore24 Ellison Cyclocross Fattire kids push pen Featured in short film at the 2013 Greentopia Film Fetival – – 03/05/14 Single Track Nature is a film by Epic10, Don Casper Film was focused on a GROC Single Track program that brought city youth to join in a Single Track Academy Program Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 10
    • GROC in the Community • Membership Dollars Go to: – – – – – • trail signage not for profit legal fees materials for skills park trail tools and other trail advocacy items Insurance (1 million dollar policy, allows us to work in parks ) Memberships – – 03/05/14 GROC has had as many as 400 paying members over the last 5 years 2013 memberships 224 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 11
    • GROC communications • Web Site: – – – • Email List – – – • 1,241 subscribers Avrg 30% open rate Avrg 6% – 10 % click Facebook – – • Own top organic search for mountain biking and single track in Rochester 13,000 + Unique Visitors per year Averaging 75,000 page viewed per year Mobile app users – 600+ apple - 260+ Droid – v2 with trail conditions ready 774 likes Decent engagement but could be better Printed materials – – Brochures Trail Map posters 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 12
    • Local Business Support • Bike Shop Involvement – – • Local Bike Shops offering discounts for GROC members Local shops also supporting Single Track Academy with sponsorships Donations and Support – 03/05/14 These groups have donated over $4,500 dollars over the last 3 years. The donations have been presented to GROC for its Outstanding Mountain Bike Advocacy in the region. Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 13
    • What Has All This Effort Lead Too? • Education and advocacy in our community to bring shared-use trails into existing within our local parks. 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 14
    • The Legalization of Mountain Biking in Monroe County • • • GROC Role – GROC started this effort over 8 years ago – The Ellison Parks Master Plan was the battle ground for shared-use trails GROC Tactics: – Mobilize the mountain bike community – Education campaign on sustainable trails and the reality of Mountain biking as a sport in the US – Attending all county meetings – Letter campaigns that brought hundreds of pro shared-use trails letters to county – Working closely with Parks department and legislators to navigate politics Results: – Law changed to allow shared-use trails at the prevue of the Parks Department – IN 2014 the successful end to the Pilot Program in Tryon and West Bay Parks 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 15
    • Thanks To Be Given • Monroe County Parks Department – – – – • Larry Staub Dave Renaldo Mark Quinn Victor Parks and Recreation (Brian Emleson) Monroe County Legislators – Dan Quarto – Debbie Draw • All The Local Bike Shops and their owners 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 16
    • Thanks To Be Given Hundreds of Volunteers 03/05/14 Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625 17