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The most directly drive your social consumer to your brand and news is through facebook fan page design, Design facebook page become important either via iframe or fbml as a landing page. The attractive fan page will make them to "like". The more you get like on your facebook page, its will be virally drive your brand everytime you post a news on your wall. Find what facebook design are attractive.
Clipping is a handy way to collect important slides you want to go back to later.